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Ramirez M: Frida

Frida

The Making of an Icon

<div>Learn how the world’s most memorable brands find the words that make them impossible to ignore. Visual identity has its canon. Logos, typefaces, color systems, and design principles have filled bookshelves for decades. But behind every successful brand is another system that shapes perception, builds trust, and creates emotional connection: language. In How Brands Find Their Voice, brand writer and Brand Impact Awards founder Nick Carson gives verbal identity the visual design-book treatment it has long deserved. With a foreword by John Simmons—the acclaimed writer who coined the term “verbal identity”—and built on unprecedented access to leading branding agencies and in-house creative teams, this richly illustrated volume reveals how brand language is developed, expressed, and sustained across every touchpoint. Through in-depth case studies spanning hospitality, technology, consumer goods, and nonprofits, from global institutions to challenger brands, Carson explores how language becomes part of a brand’s DNA. Readers meet the people who do the work and discover how verbal identity emerges from collaboration, research, and craft. Inside, you’ll discover: <ul><li>The evolution of brand voice from advertising copy to modern verbal identity</li><li>How leading agencies develop language systems alongside visual identity</li><li>The strategic thinking behind memorable brand voices</li><li>Different approaches to tone, personality, storytelling, and communication</li><li>How organizations embed verbal identity across teams and touchpoints</li><li>What separates effective brand guidelines from documents that are never used</li><li>The opportunities and challenges that AI presents for brand language</li></ul> Featuring brands such as Ben &amp; Jerry’s, Mailchimp, Virgin, Liquid Death, Innocent, Oatly, and many others—and world-renowned agencies including COLLINS, Wolff Olins, and JKR—the book demonstrates that successful verbal identity is not about clever taglines or isolated campaigns. It’s about creating a coherent language system that shapes every interaction people have with a brand. Filled with photography, packaging, digital experiences, environmental graphics, annotated guidelines, and expert commentary,&nbsp;How Brands Find Their Voice presents language in context, where words and visuals work together to create meaning. For brand strategists, designers, copywriters, marketers, students, and business leaders, this book offers both inspiration and practical insight into one of branding’s most important—and least understood—disciplines.</div>

Why Brands Should Watch Their Language

How Brands Find Their Voice

This book provides an overview of male violence against women and the failure of the legal system. 

Male violence against women is pervasive. From the bedroom to the boardroom; from the home to the hospital; from the court to the care home, women are subject to male violence. The legal response to this is weak. The violence is either invisible or downplayed. This book explains why and how the law can do better. 

It explores how violence in different settings reinforces and magnifies the abuse in others. Too often violence against women is considered in silos (sexual assault; domestic abuse; street harassment, etc.). The book argues that they must be seen on a continuum. It brings out the common themes, but also the subtle differences in context between the scenes of violence. In doing so it argues that we cannot understand an incident of male violence against women without understanding the broader context within which that takes place. The book claims that the legal response to male violence against women downplays the severity of the harm or even fails to recognise it. 

This is a must-read for those interested in criminal law, gender politics, and feminist approaches to law. It is only when the true nature of the problem is grasped that the law can start to provide an effective response to it. This book shows how a better and more effective law can be found.

Law, Ethics, and Policy

Male Violence Against Women

An open invitation to changemakers, educators, conscious consumers, and anyone interested in the creative economy to lean into this grassroots global community and help drive systems change. We live in an age where every convenience is a finger tap away, but historically marginalized communities and ecosystems are paying the price of unconscious consumption. Our current economic practices contribute to environmental damage, social injustice, and declining public trust. The solution, argues Stacey Edgar, social entrepreneur and executive director of the International Folk Art Market, is the artisan economy. In contrast to the profit-at-all-costs model of the mainstream economy, the artisan approach to production and consumption encourages creativity, preserves culture, and cultivates connection. In Artisan Economics, Edgar proposes a shift toward this artisan-centric model that prioritizes creativity, dignity, and community. Drawing on stories and research from around the world, she outlines eight core principles of the artisan economy—purpose, creativity, dignity, resistance, community, value, sustainability, and shared prosperity. She also shares a framework, called the Taproot Model of Systems Change, on which to enact these principles by restoring a vision of the economy as a living system. Ultimately, Edgar proposes, the artisan economy is a way to reconnect consumers with makers, foster sustainable growth, and create a more equitable and human-focused global economy. To create true connections across our global economy, we need a dramatic overhaul of what it means to work and what it means to consume.

Eight Principles to Craft a More Conscious, Collaborative, and Connected Future

Artisan Economics

Iberian and Latin American Studies

Refutes contemporary stereotypes about Mexico by sharing first-hand experiences from men who support the feminist movement in their country.The Mexican Feminist Movement responds to the Trumpian generalization that branded Mexican men as rapists, drug dealers, killers, and "bad hombres." Contrary to what Trump has expressed, many Mexican men are deeply concerned about the number of femicides in their country, and they express that concern in varied ways--they debate the issue with family and friends, participate in rallies in support of women's rights, and some have seen their own daughters, sisters, and partners suffer violence and daily harassment. This book offers Mexican men a space to share their lived experiences and everyday praxis in support of ending the violence that Mexican women face in society; it highlights these men's challenges to misogyny, their stand in solidarity with women, and their work toward building more just and equitable relationships at home, at work, and in the public sphere.

Mexican Men’s Perspectives and Praxis

The Mexican Feminist Movement

Swipe, Scan, Shop

Interactive Visual Merchandising

Comparative Constitutional Change

The Impact on Ethnic, Religious and Linguistic Identities

Constitutional Law and Diversity

Black Women and Sartorial Choice after Enslavement

The Will to Adorn

edition suhrkamp

Wie sich Tradwives, Rechtspopulistinnen und Christfluencerinnen den Feminismus aneignen

Rechte Frauen

'Almost Reckless isn't just a book, it's a permission slip. It's about the courage it takes to step off the algorithm's path, the clarity that comes from defining your own principles, and the joy of building something that feels unmistakably yours.' Will Guidara, bestselling author of Unreasonable Hospitality Amy Smilovic's cult fashion brand, Tibi, was a thriving $70 million dollar business when she realized she was working towards someone else's idea of success. So she threw out the rulebook of how things should be done and went with her gut instead. Today Tibi is more successful than ever, and all on Smilovic's groundbreaking entrepreneurial terms.In Almost Reckless, she invites you to get comfortable with embracing smart risks in pursuit of your own vision. Sharing her story and drawing on her years of helping others identify their values and principles, Smilovic teaches you to hone your gut, and your trust in it. With humour and practicality she coaches you in how to determine what success means to you, including:<ul><li>why you don't have to listen to the data guys</li><li>why you should be a Creative Pragmatist</li><li>why sticking to your principles isn't incompatible with success</li></ul><ul><li>why work/life balance is bullshit</li></ul> Almost Reckless is the essential blueprint for entrepreneurs, leaders, creatives and for anyone who wants a working life that feels aligned with who they truly are.

A Creative and Pragmatic Approach to Taking Risks

Almost Reckless

Flannery O'Connor on Writing

Skills for Scholars

Thoughtful advice on how to leave academia gracefully and build your best life in retirement Retirement is one of the most challenging transitions in an academic's career, and it's natural to feel overwhelmed by the changes that lie ahead. This how-to guide explains how to structure your last few years of employment so that you retire well and feel good about it. Drawing on engaging personal stories from across academia, it shares concrete tips for letting go of one key phase of life and embracing the opportunity to reinvent yourself in the next. On Retiring makes the case that you have the ultimate say in charting your path through retirement, aging, and whatever comes next after academia--and provides the guidance you need to do so. Susan Shaw describes the lessons she learned from her own retirement experience and those of her colleagues, highlighting what worked and what didn't while paying special attention to the things that make the academic workplace unique. She outlines the four-year retirement plan she developed for herself and suggest some steps colleges and universities can take to honor the service of faculty members and help them to stay connected after retirement. Along the way, Shaw examines some of the downsides of aging in the academy and discusses relevant differences in academic experiences, covering topics such as gender, race, and sexuality. Focusing on so much more than just financial planning, On Retiring empowers you with social, psychological, and philosophical tools to leave the academy on your own terms and thrive in retirement.

A Guide to Preparing for Life After Academia

On Retiring

Wie Antifeminismus, Autoritarismus und Aggression zusammenhängen

Putin. Macht. Patriarchat

Frida

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