Large firms develop strategies in the context of increasingly intense international competition. However, the impact of foreign competition on firm boundaries has received surprisingly little research attention to date. Florian Gröne provides a systematic assessment of mounting import and FDI pressure’s influence on large US and German enterprises and explains how and why firms change their product scope, geographic footprint, and value chain configuration as a result.
mai 2010, env. 167 pages, Strategische Unternehmensentwicklung und Industrietransformation, Anglais
Betriebswirtschaftlicher Verlag Gabler
978-3-8349-1251-0
Betriebswirtschaftlicher Verlag Gabler
978-3-8349-1251-0

