Football and Management
Football and Management
Comparisons between Sport and Enterprise
De:S. Soderman
Contenu
What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management.
Informations bibliographiques
novembre 2012, 304 pages, Anglais
PALGRAVE MACMILLAN
9780230391185