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Klaff Oren: Flip the Script

Flip the Script

Getting People to Think Your Idea Is Their Idea

"SELL," 8th Edition helps you build the professional selling skills valued in today's marketplace. Updated and streamlined content covers the latest sales concepts, industry practices, and technologies, including the role of artificial intelligence in the selling process. Learn how to build customer relationships through storytelling, customer engagement, customer experience strategies, ethical decision-making, and virtual selling techniques. Real-world case studies, role-play activities, and end-of-chapter case studies help you apply key concepts to real-world sales challenges. Cengage's learning platform, MindTap, supports your learning experience by providing you with instant access to course content, quizzes, homework, study tools, and more.

Sell

Haufe Fachbuch

Die meisten Entscheidungen treffen wir emotional. Erfolgreiches Recruiting fokussiert deshalb auf die Beziehung zu Bewerber:innen statt nur auf Fakten. Das Buch von Julia Böttcher vereint Neuromarketing, Verkaufspsychologie und Candidate Experience zu einem praktischen Werkzeugkasten für modernes Recruiting. Anhand zahlreicher Praxisbeispiele, Checklisten und Expert:innenstimmen zeigt es, wie Unternehmen Bewerber:innen begeistern, statt sie zu verlieren.
 
 Inhalte:
 
 <ul>
 <li>Warum Emotionen der Gamechanger sind</li>
 <li>Der Emotional Recruiting Code erklärt</li>
 <li>Wie Recruiting emotional aufgebaut wird</li>
 <li>Emotionale Recruiting-Kanäle &amp; Tools clever nutzen</li>
 <li>Die Candidate Journey/Experience emotional meistern</li>
 </ul>

Wirksames Recruiting mit emotional intelligenter Strategie

Der Emotional Recruiting Code

Burnout can’t be solved with just perks or stress-reduction workshops. It's solved by changing how leaders engage their teams—a practical shift that requires no new resources. Grounded in peer-reviewed research, Relational Energy shows leaders how small changes in everyday workplace conversations can spark energy, revive exhausted teams, and build workplaces where people thrive. Every leader is dealing with burnout and looking for something they can actually do tomorrow morning, and this is it. In this book, leadership scholar Amy Young, with Kim Cameron, reveals how everyday communication creates relational energy, the powerful force that fuels engagement, creativity, resilience, health and well-being, and performance across teams. Drawing on interviews with energizing leaders and weaving in supporting peer-reviewed research, Young unlocks the secrets to thriving amid uncertainty and disruption due to AI automation, fragile labor markets, cultural divisiveness, and relentless workplace demands. Through vivid real-world examples, you'll discover how energizing leaders sustain their own vitality while lifting their teams at the same time, simply by rethinking how they approach everyday conversations. You'll learn how to turn those ordinary interactions into extraordinary ones, providing a practical, no-cost antidote to workplace stress and burnout. In this book, you will learn <ul><li>how relational energy promotes workplace well-being and performance, creating the foundation for sustainable organizational success;</li><li>strategies energizing leaders use to maintain their own energy levels while navigating the same modern workplace pressures that impact their teams;</li><li>how to have workplace conversations that generate healthy perceptions of challenge and stress and reduce burnout while building resilience and team solidarity;</li><li>specific language choices (wording, pronoun selection, questions, and declarative statements) that empower employees, elevate teams, and drive productivity; and</li><li>how to acknowledge hard realities while building genuine hope and resilience, avoiding toxic positivity that saps energy.</li></ul> Practical, research driven, and immediately applicable, Relational Energy shows leaders how small changes in language can create extraordinary impact, recharging people, teams, and entire organizations.

How to Beat Burnout and Ignite Your Team

Relational Energy

Are you ready to turn your brand into a market-dominating powerhouse? In&nbsp;The Franchise Unicorn, two leading franchise voices dismantle the outdated myths of the franchise world to reveal the blueprint for modern, hyper-growth success. Drawing on their experience as the masterminds behind over $3 billion in generated value, the authors guide you through the intersection of franchising and venture capital - the ultimate "secret sauce" for building businesses that don't just expand, but transcend their industries to achieve global scale and unicorn status. This is not a manual for the status quo; it is a strategic manifesto for the brave dreamer. Whether you are a founder looking to cash out in a big way or to capture generational wealth, or an investor seeking the next big opportunity, this book provides the practical, no-nonsense tools needed to design a system that survives the relentless filters of time and the market. Stop chasing growth for the sake of growth and learn how to master the art of the deal, leverage smart capital, and build a business of consistency and purpose that is truly designed to last.

How brands can be built to scale, dominate and attract capital

The Franchise Unicorn

Learn how to think and act like a marketer in today's dynamic, technology-driven business environment with Ferrell, Hartline, and Hochstein's "Marketing Strategy," 9th Edition. This edition helps you develop customer-focused marketing strategies and successful marketing plans with a reader-friendly approach that connects concepts to real-world business decisions. Updated content explores how AI, analytics, automation, digital platforms, and evolving consumer behaviors are transforming marketing strategy. Explore generative AI, predictive analytics, content marketing, dynamic pricing, customer decision journeys, brand loyalty, and data ethics. Real-world examples show how organizations compete in changing markets -- helping you learn how to analyze opportunities, understand customer needs, develop effective strategies, and implement marketing plans that create value.

Marketing Strategy

How to Master the Art of the Verb and Transform Your Writing

Verb Your Enthusiasm

Visionary marketing insider, Christian Muche, Founder of the annual Possible conference, has built his career by turning bold ideas into transformative platforms that shape industries and inspire global audiences. In The Future Possible, Christian shares the latest groundbreaking innovation at the intersection of marketing and technology so that businesses of all types can learn what is needed to succeed over the coming decades.The key themes include: <ul><li>Trust as the primary currency (earned, measured, defended).</li><li>Moments as the flywheel that turns attention into adoption.</li><li>Networks as the distribution logic for ideas, products, and reputation.</li></ul>This is the playbook to building trust-first brands that travel across markets and media. Chapters include executive frameworks that leaders can apply immediately, and a clear way to lead through AI acceleration, cultural volatility, and the post-attention economy without whiplash.

Leadership, Human Connection, and Creating What Comes Next

The Future Possible

Digital Dynamics, Modern Business Concepts and Cases

Global Strategy in the Service Industries

Beyond Progress series

In a world where working practices are increasingly transient and technological advancement is moving at breakneck pace, the ability to adapt and learn quickly has never been more important.This ability is known as learning agility. It is about having the motivation to rapidly learn from experience and to modify, experiment and apply that learning to meet a need, often in an unfamiliar situation or context. It requires the mind and skillsets to engage with change, take risk and adapt to solve problems creatively and quickly. This book uses the authors' Intero Model, which draws on learning theory, neuroscience and psychology, to explain this vital workplace skill to those looking to cultivate it themselves and leaders who want to develop it in their teams. Full of practical guidance, this book is an essential resource on the most important workplace skill of the day.Beyond Progress is a series about the skills that shape how you work, lead and grow. As jobs change and careers become less predictable, human skills like focus, adaptability and resilience matter more than ever. Straightforward and practical, these books help you build the confidence and judgment to handle anything work throws at you, collaborate seamlessly with others and keep growing in your career, no matter how the workplace evolves.

Unlearn Habits, Absorb Information and Perform in Ever-Changing Environments

Learning Agility

For senior leaders whose strong record no longer settles the question being asked about them. Former global C-suite executive and executive coach Azhar Syed explains why strong performance stops being enough for senior advancement—and what changes when it does. Senior leaders are often surprised when the qualities that built their careers no longer move them forward. They deliver strong results, develop deep expertise, make important contributions, and earn support from influential people, yet they still are not chosen for broader responsibility. Syed identifies 6 familiar metrics leaders use to make the case for advancement: <ul><li>Results: “Look What I Have Delivered”</li><li>Expertise: “Look What I Know”</li><li>Personal Contribution: “Look What I Do”</li><li>Judgment: “Look How Right I Am”</li><li>Sponsorship: “Look Who Backs Me”</li><li>Reputation: “Look How I Have Changed”</li></ul> Each metric reflects a real way of creating value. But none, by itself, fully answers the question senior decision-makers are trying to resolve: Can this leader be trusted with greater risk, broader consequences, and decisions that affect the whole organization? Syed explains why becoming indispensable can keep a leader tied to a current role, why being right does not establish judgment at a wider radius unless others can test and carry the decision, why a powerful sponsor cannot make an appointment defensible on the leader’s behalf, and why genuine change may go unnoticed by the people whose expectations matter. Readers will learn what broader responsibility asks of them, what their record currently establishes, what decision-makers may reasonably infer, and how to distinguish between a gap they can address and a barrier embedded in the organization. Clear and candid, this book helps senior leaders understand why their established evidence may no longer settle the next decision—and what their record needs to establish before others can confidently trust them with more.

Why Your 6 Career-Building Metrics Won't Get You to the Top--and What Will

When Trusted with More

How to Be a Part-Time Farmer

One Foot in the Field

Build the communication skills employers want with "BCOM," 12th Edition. Developed around how today's students learn, "BCOM" combines an engaging narrative with MindTap's interactive learning experience. Practice real-world business communication skills through activities, assessments, and applications that help you connect course concepts to workplace situations. Updated content explores how artificial intelligence is used in writing, presentations, and the job search process -- helping you prepare for today's professional environment. Activities reinforce key concepts, build confidence, and strengthen your ability to communicate effectively. With streamlined content, engaging visuals, and practical learning tools, "BCOM" helps you move beyond memorization and develop the communication skills needed for academic, career, and professional success.

Bcom

Flip the Script

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