First in Thirst
First in Thirst
How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon
Contenu
Although a few other brands hold slim market shares, the fact is that Gatorade single-handedly created the sports drink industry 40 years ago and has absolutely ruled it ever since. Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst. Author Darren Rovell, a skilled, objective, and passionate journalist, chronicles every astonishing milestone of the company's history.
Informations bibliographiques
septembre 2005, 256 pages, Anglais
Harper Collins (US)
978-0-8144-1095-0