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Smith J: Fight Less, Win More: How
Master Negotiators Influence Hearts, Mi

Fight Less, Win More: How Master Negotiators Influence Hearts, Minds, and Deals

From Apps to Agents: How Artificial Intelligence Turns Intentions Into Actions - And Who Wins

The Invisible Interface

“The choice to invest in vaccines rather than in weapons; in treatments for rare diseases rather than in speculative consumer products; in long-term infrastructure rather than in short-term optics—these are not technical decisions. They are moral decisions . . .” Biotech in the Balance by Dr. Jeremy M. Levin shows why the next lifesaving medicines may not arrive on time, and what we can do about that in a period of political change. This is not a technical book. It is a bedside-to-boardroom story, told from inside the system, with a clear map of what has to change so that medicines keep arriving when people need them. When funding for research and development is politicized, trust in science erodes and the foundations of biotechnology weaken. When science is treated as a partisan symbol rather than a shared foundation for health, patients and families bear the consequences. Dr. Levin’s career began as a scientist studying the structure of DNA, and then as a physician in university hospitals in London, Cape Town, and Geneva. As a doctor, he saw the difference between patients saved by medicines that arrived just in time, and those who were not so fortunate. That experience led to a simple conviction: drug discovery and development is not an abstract business. It is a living coalition of scientists, governments, businesses, and—above all—patients. For patients and their families, profitability and internal strategy are not the point. What matters is whether a therapy works, how quickly results can be seen, and how benefits are weighed against risks—including the risk of doing nothing. Throughout the book, Dr. Levin keeps patients at the center of the discussion—politics, markets, supply chains, and governance—and shows how each of these forces can accelerate or delay medical progress. Written from the perspective of a scientist and physician, Biotech in the Balance argues for a resilient, globally competitive biotechnology industry built to serve patients and earn lasting public trust. It offers a call to action for preserving biotechnology as a strategic asset—and a practical framework for leaders who want to strengthen the system rather than merely defend it.

Saving a Strategic Industry in an Age of Distrust

Biotech in the Balance

A Guide to the Project Management Body of Knowledge (Pmbok(r) Guide) -- Eighth Edition and the Standard for Project Management (English) (Spiral-Bound)

A Global Perspective

Corporate Communication and Sustainable Development

Master critical leadership skills and gain an understanding of the theory needed to become an effective business leader in today's turbulent times with Richard Daft's "The Leadership Experience," 9th Edition. In this edition, you explore the latest thinking in leadership theory and contemporary practices in organizations throughout the world.

The Leadership Experience

Make Technology Your Most Powerful Learning AllyAs an L&amp;D professional, you are experiencing a dramatic transformation in the way employees learn, work, and grow. How do you keep up with the fast pace of change so you can serve the needs of your learners and your organization? The Learning Technology Playbook is the essential resource you need to thrive in today’s training landscape.In this step-by-step guide, renowned learning technologist Pooja Jaisingh shares how she evaluates, adopts, and integrates new technology solutions. Using real-world examples from leading companies and insights from more than 30 industry leaders, Jaisingh demonstrates how to move from exploration to full integration of new technology, while keeping ethics, privacy, and inclusivity at the forefront.The Learning Technology Playbook is packed with:
<ul>
<li>Actionable strategies to prepare your organization for the next big leaps in learning</li>
<li>Reflection prompts to enhance your understanding of key concepts</li>
<li>Practical templates, checklists, audits, and planning worksheets to help you create future-ready content for tomorrow’s workplace</li>
<li>A glossary of tech jargon for easy reference</li>
</ul>This book empowers instructional designers, trainers, and consultants to become savvy technology strategists by learning to optimize workflows, future-proof learning initiatives, and champion innovation. Whether you’re just beginning your journey or advancing as an L&amp;D leader, Jaisingh will inspire you to harness learning technology as a force for growth and organizational success—and to claim your seat at the table by leading technology adoption responsibly and purposefully.

Real-World Methods to Evaluate, Pilot, and Scale L&d Tech

The Learning Technology Playbook

Win-Win reveals the mindset and methods that set elite dealmakers apart, offering a roadmap for anyone who wants to master the craft of closing deals with speed, integrity, and lasting success. What separates the dealmakers from the dealbreakers? Why do some lawyers and business people close every deal - sometimes against all odds - while others get bogged down in endless negotiations, bruised egos, and missed opportunities? Written by a lawyer and drawing on real-world experience from high-stakes M&amp;A and complex negotiations, this book refutes the myth that ruthless tactics and manipulation lead to the best outcomes. Instead, it champions the power of the win-win approach - where clarity of purpose, emotional intelligence, and relentless positivity create value for all parties. Learn how to spot the right counterparty, build trust from the outset, and navigate every stage of a deal with grace and strategic insight. Discover why leaving your ego at the door and focusing on your true goals are the keys to sustainable success. Win-Win is packed with actionable advice on leveraging relationships, spotting red flags, and knowing when to push, or walk away. It's a must-read for lawyers and business professionals who want to close more deals, build stronger reputations, and thrive in an ever-changing landscape, where the real winners are those who make everyone feel like one. This title is included in Bloomsbury Professional's Company and Commercial Law online service.

Win-Win - A Lawyer's Guide to Dealmaking

DR. JOHN BRINKLEY was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, vilified and prosecuted as a quack, praised as saint by the amazing number of men who flocked to him for his 'fountain of youth'---and by their wives. In this second edition of the book, delve into his TWENTY-ONE MARKETING PRINCIPLES, which offer a blueprint for bold advertising, marketing, promotion, and personal promotion strategies that can transform any business into a profitable venture.IF YOU DESIRE TO MAKE YOURSELF OR YOUR BUSINESS RENOWNED AND MAGNETICALLY ATTRACTIVE, whether locally or globally, this in-depth exploration of the Lost Secrets behind Brinkley's success is a must-read!EXPLORE:<ul><li>Strategies for establishing Maximum AUTHORITY, ensuring that your offerings are sought after and embraced without hesitation.</li><li>The crucial elements of CLARITY necessary for marketing success, often overlooked by businesses.</li><li>An essential question that, once answered, can significantly enhance the effectiveness of your advertising efforts, setting you apart from competitors.</li><li>The 3-Step Brinkley Blueprint for leveraging media effectively, avoiding the common pitfalls that befall many business owners.</li><li>A revolutionary shift in your sales approach that can lead to easier conversions—why the sale delayed can be the sale more easily made!</li><li>The Brinkley Prescription for achieving virtually unlimited PRICE ELASTICITY, along with the ultimate response to any price objection.</li><li>The key to earning ADMIRATION, a powerful tool for attracting customers who are eager to engage with your business.</li></ul>INCLUDES:<ul><li>TRANSCRIPT of a Brinkley Radio Broadcast</li><li>ARCHIVE EXAMPLES of Dr. Brinkley's sales literature and advertising copy.</li><li>PROFITABLE LESSONS FROM Napoleon Hill, Donald Trump, Martha Stewart, Dr. Atkins, Zig Ziglar, Dave Thomas (Wendy’s), and Avatar.</li></ul>

How John R. Brinkley Used His 21 Lost Marketing Secrets to Build a Notorious Medical Empire and Make Millions

No B.S. Guide to Making Them Believe

The Business of Pitching will be the first major work looking at how business pitches for the Public Relations industry are conceived, planned, delivered and assessed. The PR industry is now worth in excess of £13bn and employs around 85,000 people in the UK alone. This practical, yet academically referenced, five-part guide takes the reader through a carefully conceived process for successful pitching. Throughout fifteen real life case studies amplify the main learning points. Examples range from multi-national corporations to NGOs. The authors' expertise is based on their business and coaching skills, and is enriched with their knowledge of relevant, contemporary multi-disciplinary literature.

The Public Relations Perspective

The Business of Pitching

Illustrated with examples from the story and compelling case studies, this engaging book provides the resources and tools to support teams on their sometimes-tumultuous journey to success.In the face of turmoil and tragedy, a crew of "amateur" sailors piloted their tiny vessel--the AFR Midnight Rambler--through a treacherous storm to achieve victory in a world-renowned sailing competition. Their triumph--perhaps even their survival--owes itself to their astonishing commitment to teamwork: an alchemy of cooperation, trust, planning, and execution.The Sydney to Hobart Yacht Race is among the most demanding sailing competitions in the world. Unpredictable seas make the approximately-630-nautical-mile course grueling under the best conditions, but the 1998 race proved to be the most perilous to date when a sudden and violent storm struck. Six sailors perished and another 55 were saved in what became the largest search and rescue operation in Australia's history. But even while bigger, better-equipped yachts attempted to maneuver around the storm, Ed Psaltis and his crew on the AFR Midnight Rambler made the daring decision to head directly into its path.Author Dennis N.T. Perkins chronicles their nearly four-day ordeal and draws parallels to the world of business, revealing how teams: <ul><li>can work together to overcome obstacles, </li><li>Use teamwork to achieve goals and beat challenges, </li><li>And succeed during difficult times.</li></ul>Into the Storm will help your team achieve extraordinary feats--together.

Lessons in Teamwork from the Treacherous Sydney to Hobart Ocean Race

Into the Storm

Products don't fail. Markets do.Every year, startups and enterprises pour millions into building world-class products--only to watch them disappear into obscurity. The problem isn't the technology. It's the inability to capture and then dominate a market.In Market Engineering, Silicon Valley veteran Bruce Cleveland reveals the discipline behind market-dominating companies like Salesforce, Marketo, and C3 AI. Drawing on decades of experience as an operator, investor, and board member, Cleveland demonstrates how leaders can apply the same rigor to markets that they bring to products.You'll discover how to: <ul><li>Compel markets to come to you instead of chasing them</li><li>Position your company so customers get it instantly</li><li>Build messaging and stories that break through the noise</li><li>Establish thought leadership that sets the rules for your industry</li><li>Adapt to the AI era with Generative Engine Optimization (GEO)</li></ul>Market Engineering is the playbook for founders, executives, and boards who want their companies to lead--not follow.

Because Markets Don't Build Themselves

Market Engineering

This book helps sales professionals, support teams, process improvement experts, and internal consultants reduce operational complexity to improve sales operations. In addition to proven process methodologies, it discusses how to integrate leading-edge technologies such as Artificial Intelligence (AI), work task mining, digitization, and data governance to reduce process complexity and friction. It is estimated that salespeople spend less than 50% of their time selling products or services. For some organizations, this percentage is as low as 30%. Non-selling time is spent on administrative activities and prospecting for new customers. Administrative activities include sales reporting, expediting orders for different reasons, handling customer inquiries and complaints, training, and working through the many tools, processes, and teams needed to get information or work done. The goal of this book is to show ways to remove administrative work tasks from sellers to increase deal velocity, give back selling time, and reduce lead time from quote to cash. In parallel, the author discusses ways to automate these tasks using automation strategies, including AI for important work tasks such as prospecting, lead management, creating quotes and proposals, preparing and managing customer meetings, and similar work. This book enhances customer, sales, support teams, and stakeholder satisfaction

How to Use Artificial Intelligence and Digitalization Applications to Improve Processes

Sales Support Operations

Fight Less, Win More: How Master Negotiators Influence Hearts, Minds, and Deals

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