Exploring the Future of Marketing Innovations and Navigating the New Frontiers and Challenges of AI Innovation and Human Experience

Proceedings of the 2026 AMS World Marketing Congress, Vilnius, Lithuania, July 7–10
janvier 2027, env. 200 pages, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Anglais
Springer International Publishing
978-3-032-45486-7

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