Exploring German Hiring Managers' Intentions to Adopt AI. An Extended Technology Acceptance Model Approach

This research proposal explores German hiring managers' intentions to adopt artificial intelligence (AI) in recruitment and selection. Based on the Technology Acceptance Model (TAM), the proposed study will investigate how perceived usefulness and ease of use influence adoption intentions, while also examining the potential impact of trust, perceived risks, and organizational innovation culture. Using a quantitative survey and hierarchical regression analysis, the study aims to identify the key factors that may shape the acceptance of AI in German organizations. The findings are intended to contribute to research on technology acceptance and offer practical insights into the responsible, transparent, and effective implementation of AI in human resource management.