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Produkt vom BFSG ausgenommen: Hersteller ist Kleinstunternehmen

Estudios de moda

Marcelo Marino

Evita frente al espejo

Ensayos sobre moda, estilo y política

Megan Hess: Zeitlose und stilvolle Modeklassiker

'Mit einem Kleinen Schwarzen ist man nie over- oder underdressed.' Karl Lagerfeld Das Kleine Schwarze steht für zeitlose Eleganz und hat legendäre Modemomente geprägt. Coco Chanel hat es erfunden, Stilikonen von Audrey Hepburn bis Michelle Obama haben es zu Kult gemacht. Dieser wunderschöne Geschenkband versammelt die berühmtesten kleinen schwarzen Kleider in charmanten Illustrationen und erzählt ihre Geschichten, begleitet von treffenden Zitaten großer Modedesigner und Kultfiguren wie Karl Lagerfeld, Vera Wang oder Christian Dior. Eine Liebeserklärung der gefeierten Illustratorin Megan Hess an einen so einmaligen wie vielseitigen Klassiker. Exquisit gestaltet mit Goldfolien-Prägung und schwarzem Metallic-Buchschnitt. Ausstattung: Geschenkausgabe mit Goldfolienprägung und schwarzem Farbschnitt

Die schönsten Kleider von Chanel, Dior, Yves Saint Laurent, uvm

Das Kleine Schwarze - Eine illustrierte Hommage an einen Modeklassiker

This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audience on the complex world of brands.

Trademarks, Branding and National Identity

The Brand and Its History

Leyendas de la Moda

Autores varios

Louis Vuitton

Routledge Companions in Business, Management and Marketing

The Routledge Companion to the Makers of Global Business draws together a wide array of state-of-the-art research on multinational enterprises. The volume aims to deepen our historical understanding of how firms and entrepreneurs contributed to transformative processes of globalization. 


This book explores how global business facilitated the mechanisms of cross-border interactions that affected individuals, organizations, industries, national economies and international relations. The 37 chapters span the Middle Ages to the present day, analyzing the emergence of institutions and actors alongside key contextual factors for global business development. Contributors examine business as a central actor in globalization, covering myriad entrepreneurs, organizational forms and key industrial sectors. Taking a historical view, the chapters highlight the intertwined and evolving nature of economic, political, social, technological and environmental patterns and relationships. They explore dynamic change as well as lasting continuities, both of which often only become visible - and can only be fully understood - when analyzed in the long run.


With dedicated chapters on challenges such as political risk, sustainability and economic growth, this prestigious collection provides a one-stop shop for a key business discipline.

The Routledge Companion to the Makers of Global Business

Women have an affinity with the brand of perfume they wear. Despite huge marketing budgets, established brands' launches often fail, despite extensive marketing research and lavish resources. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfumes.

Understanding the Marketing Exceptionality of Prestige Perfumes

Chanel

Die kleine Modebibliothek

Die Geschichte des legendären Modedesigners

Little Book of Chanel by Karl Lagerfeld

A moving portrait of friendship by Elyce Arons as she reflects on her long relationship with Kate Spade, whom she met in college and with whom she cofounded the multi-billion-dollar fashion company as they came of age in 1990s New York. When Elyce Arons first met Katy Brosnahan in a University of Kansas dorm room, she had no idea that this polo shirt–wearing Missouri girl would not only become her best friend but also change the course of her life. Back then, Katy and Elyce were preoccupied with frat parties and The Mary Tyler Moore Show; within a decade, they’d be scraping by in New York City, working day jobs to spend nights building a new line of handbags that would one day revolutionize the accessories industry. We Might Just Make It After All brings us on the rollercoaster of adventures (and misadventures) that the best friends embarked on, from transferring colleges on a whim, to falling in and out of love with suitors, cramming into roach-infested Hell’s Kitchen apartments, and eventually designing the chic, simple bag that would launch the pair to global fame. Through it all, Katy and Elyce’s friendship remained unshakeable. This powerful friendship lasted nearly forty years, until Katy’s tragic suicide in 2018. We Might Just Make It After All celebrates her legacy as a cultural icon and loyal friend. Set against the glitzy and gritty backdrop of downtown New York at the turn of the century, We Might Just Make It After All lovingly and candidly explores the power of a friendship as close as sisterhood, the challenges facing women entrepreneurs in the 1990s, and the timeless elegance of a generation-defining brand.

My Best Friendship with Kate Spade

We Might Just Make It After All

This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands.

The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European countries to the USA, New Zealand, Canada, Latin America, and the Soviet Union. The first part of the book provides new insights on pre-modern craft marks, on the emergence of trademark legal regimes during the nineteenth century, and on the evolution of trademark and business strategies in distinct regions, sectors, and contexts. As industrialisation and globalisation spread during the twentieth century, trademarking led to modern branding and international marketing, a process driven by new economic, but also cultural factors. The second part of the book explores the cultural side of the brand and offers challenging studies on how luxury, fashion, culture associations, and the consolidation of national identities played a key role in nowadays branding. 

This edited volume will not only be of great value to scholars, students and policymakers interested in trademark/branding research, but to marketing and legal practitioners as well, aiming to delve into the origins of modern brand strategies. 

The chapters in this book were originally published as two special issues of the journal, Business History.

Prada

Style Principles

A beautiful guide with ideas and tips on how to elevate your everyday outfits, Dior-style. Learn how to create achievable and timeless Dior-inspired ensembles using your existing wardrobe by following these ten style principles. From how to work bold prints into your daily outfits and picking the skirt length that suits you best to establishing that one 'wow' piece to impress, this practical look book shows you how to dress like you've been styled by one of the world's best-known fashion designers. Along the way, also discover everything you also need to know about the personality, history, and extraordinary legacy of the classic French fashion creator. This is an essential companion for the fashion-forward and fans of Christian Dior.

Be inspired, transform how you dress

The Dior Style Principles

Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the process of brand collaborations and explains the key factors of success to build specific forms of collaborations between diverse partners. The Art of Successful Brand Collaborations gives tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies such as Coca-Cola, Louis Vuitton, Puma, David Beckham and Pharrell Williams. In this vivid study, the academic and practitioner author team outline deep knowledge about the advantages and economic benefits of this marketing strategy. This includes additional meaning, improvement of the brand image, attracting new customers within different target groups and the development of the brand in new markets.Filled with interviews from practitioners and vital academic and professional insights, this book is an essential guide for brand managers, professors and students to better understand and successfully implement the process of brand collaborations.

Partnerships with Artists, Designers, Museums, Territories, Sports, Celebrities, Science, Good Cause…and More

The Art of Successful Brand Collaborations

Evita frente al espejo

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