Ethical and Responsibility Challenges and Opportunities arising from the COVID-19 Crisis. Focusing on the Pharmaceutical Sector the Example of the Bayer AG

Essay from the year 2020 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1,3, University of applied sciences, Düsseldorf, language: English, abstract: This scientific essay will deal with the topics of the module Business Ethics. The term will be described further in the following chapters, especially in chapter 2.2. This paper will describe, explain, and assess how the coronavirus pandemic of 2019 has shaped the world in the areas of ethical and responsibility challenges and opportunities, on the example of the German pharmaceutical company Bayer AG.Firstly, the core concepts are described and elaborated in the following. Secondly, the pandemic and its impacts based on the Triple Bottom Line are outlined. Lastly, the paper will deal with a case study on the example of the Bayer AG. The main questions in this connection are: How does the Bayer AG react onto the pandemic on an ethical and responsibility base? How did the behaviour of the company change due to the pandemic? What was the reaction of the public onto the company’s performance, especially the effect on its reputation?