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Gesamtkatalog

Catalogue complet

Explore the fundamentals of tourism with this accessible textbook featuring additional content on skills and employability, sustainability and technology.

Cooper C: Essentials of Tourism

Essentials of Tourism

Part 1: Tourism Essentials: An Introduction Chapter 1: Tourism Essentials Part 2: Destination Essentials Chapter 2: The Destination Chapter 3: The Economic Consequences of Tourism Chapter 4: The Environmental Consequences of Tourism Chapter 5: The Social and Cultural Consequences of Tourism Chapter 6: Sustainable Tourism Part 3: Tourism Sector Essentials Chapter 7: Visitor Attractions and Events Chapter 8: Hospitality Chapter 9: Intermediaries Chapter 10: Transport Chapter 11: Government and Tourism Part 4: Tourism Demand and Marketing Essentials Chapter 12: Demand Chapter 13: Tourism Marketing Part 5: Tourism Futures: The Essentials Chapter 14: Tourism Futures

Routledge New Directions in PR & Communication Research

The book argues that the Palestinian response to the challenge of promoting their cause is to extend their repertoire of public relations communication tactics. It explores the discursive strategies employed by Palestinian communication strategists, across the range of political allegiances, via public relations techniques to advance the cause of statehood. These tactics have emerged not only as the result of planned strategy but also through improvisation and informal responses to outside pressures.

Public Relations Strategies in Promoting Palestine

Communicating Statehood

Routledge Studies in Leadership Research

This book is a timely exploration in light of the heightened requirement of business for novel solutions to meet the varied economic, ethical and social challenges organisations face, related to fast paced technological developments, increasing global market competition and associated environmental impacts and cultural inequality concerns.

A Relationship-centred Approach

LEADERSHIP AND DIVERSITY MANAGEMENT

The goal of security within the supply chain and transportation infrastructure is to effectively mitigate risks while facilitating commerce. Security and business protection measures are at the core of how to maintain consistent and strategic business operations. These expenses are assets that promote reliability to customers, but also serve as

Mitigating Threats and Facilitating the Flow of Commerce

Security, Transportation, and the Supply Chain

Financial Markets and Institutions

Routledge Explorations in Economic History

This book explores late colonial Zimbabwe's troubled transition from colony to independent state from a financial and economic history perspective.

Money, Sanctions and War Economy

Finance in Colonial Zimbabwe

Routledge Studies in Accounting

Intellectual Capital (IC) has become synonymous with the Knowledge Economy, whereby the intangible resources of organisations are linked to the development of value. However, take up has been problematic, causing some pundits to question if it's simply 'locked' in theory. This book seeks to 'unlock' IC by offering a practical understanding of the IC paradigm since its inception, and takes a critical and performative examination of IC research and practices, whilst offering practical examples of how to implement it successfully. Viewed from both an academic and practioner perspective, this book is useful for students and wanting to apply IC effectively.

Unlocking Intellectual Capital

To paraphrase Sir Winston Churchill, never has so much pornography been available to so many people for so little. This is the story of how the online adult industry has plummeted from its lofty heights of the late 1990s, when a savvy Web entrepreneur could charge premium prices to thousands of eager subscribers. It is also the story of how the law has completely failed to keep pace with the technological innovations that boosted and then savaged the online adult industry. It concludes by analysing the social impact of virtually unlimited pornography of every description, available to all ages at the click of a button. Useful reading for the general reader and for students and researchers involved with business strategy, the history of technology, cultural studies, sexuality, media studies and technology more generally.

The Pornography Business

Routledge Studies in the History of Marketing

This book addresses the need to understand marketing practices in the context of the rich and varied history of India. Such an understanding will not only enrich marketing as a discipline, but also provide marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India over 2000 years, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

History of Marketing in India

Routledge Studies in Innovation, Organizations and Technology

The traditional narrative of innovation often centers around the firm, overlooking the role of the customer as the ultimate judge and beneficiary of innovations. This book challenges the firm's right to define innovation, advocating instead for a customer-centric approach.The ultimate aim of this book is to help innovate both for and with the most critical stakeholder-the customer. To achieve this aim, the book explores various aspects of the customer perspective on innovation through five parts: 1) strategies for increasing market attractiveness through innovation, 2) commercial innovation, 3) social innovation, 4) digital innovation, and 5) innovation outcomes and prospects. Drawing on recent research from national innovation indexes in Norway, Finland, Sweden, Denmark, Spain, Belgium, and the USA, the book presents ideas and examples that explain how adopting the customer perspective on innovation can help transform challenges into opportunities and achieve higher returns.By exploring customer-oriented strategies and discussing the implications of commercial, social, and digital innovations, the book provides a detailed guide for leaders, innovators, entrepreneurs, and students to navigate the complexities of modern business environments. It will be a valuable resource for scholars of innovation management, strategic management, and marketing.

Exploring Commercial, Social, and Digital Innovation from the Customer Perspective

Routledge Studies in Defence and Peace Economics

This book discusses the models used to explain economic growth and introduces the economic factors that could potentially lead to conflict, offering insights into the applicability of economic development theories to post conflict reconstruction.

Economic Development and Post Conflict Reconstruction

Discover how to capitalize on what makes your business-and its products-truly valuable to customers In Pay Back: Turning Customer Value into Lasting Revenue, a team of veteran business strategy thought leaders delivers an innovative, pragmatic approach to value that will transform the way you understand competitive advantage and improve your company's financial performance. The authors explain the customer's journey in evaluating what makes a product or service meaningful and unique in the marketplace. They show you how to navigate and translate that evaluation process into sustained revenue. Pay Back offers a step-by-step guide to a continuous process linking product and service investments with realized customer perceptions of value and, ultimately, the firm's financial results. It combines a practical perspective on customer value with a grounded framework you can implement at your own firm. The book offers: <ul> <li>Proven strategies for creating, positioning, and pricing products and services that are meaningful and unique to customers</li> <li>Insightful illustrations of how today's typical interactions between companies and customers unnecessarily waste value, to the detriment of both parties</li> <li>Pricing and monetization techniques that help leaders focus on profitable ways to capture value from different groups of customers </li> </ul> Perfect for company executives who set product and service strategy, Pay Back is also a must-read guide for seasoned business leaders trying to turn around underperforming product lines, as well as MBA students and anyone else with an interest in practical business strategies that deliver results.

Turning Customer Value Into Lasting Revenue

Pay Back

Routledge Research in Gender and Society

Despite the expansion of female employment, women continue to be crowded into a small number of occupations which, in the main, represent low-paid jobs. This key book analyzes this issue and examines one route of escape: self-employment.

Women and the Labor Market

Essentials of Tourism

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