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Business and Economics (German Language)

Thomas Loer

Ludwig Paul Häußner

Entrepreneurship im Gespräch

Über unternehmerische Haltung und Verantwortung

&lt;div&gt;1 Einf&amp;uuml;hrung.- 2 Gespr&amp;auml;ch &amp;uuml;ber Entrepreneurship.- 2.1 Vorbemerkung.- 2.2 Die Gespr&amp;auml;chsgrundlage: G&amp;ouml;tz W. Werner: "Was ist &amp;bdquo;Entrepreneurship?".- 2.3 Das Gespr&amp;auml;ch.- 3 Wohlstand f&amp;uuml;r alle durch Einkommen f&amp;uuml;r alle? Soziale Marktwirtschaft im 21. Jahrhundert.- 4 Soziologische Betrachtungen.- 4.1 Vorbemerkung.- 4.2 &amp;bdquo;Unternehmer sind Realtr&amp;auml;umer&amp;ldquo; &amp;ndash; Soziologische Rekonstruktionen zu einer bildhaften Selbstbeschreibung unternehmerischer Praxis.- 4.3 Der Beitrag des Unternehmens zum Gemeinwohl ist die Wertsch&amp;ouml;pfung.- 5 Epilog.&lt;/div&gt;

Based on the author's experience successfully managing floor operations at a Toyota plant for many years, this book documents a process, or "roadmap," to facilitate success for anyone tasked with this job. It presents an actionable methodology and gives readers insights into proven techniques that can be used to establish and maintain operational excellence. The author outlines the role of the shop floor manager as the member of the management team most closely involved with the process for creating value for the customer.

The Floor Managers Guide to the Leadership and Improvement

Stewart's Guide to Floor Management

Lessons on life and business you are guaranteed to find nowhere else.The true, larger-than-life story of George "Boe" Boedecker, his fire to succeed, his "don't just break the rules but make up new ones" attitude, his partners, his light bulb moment, the ridiculous origin story (of both shoe and man), and then the explosion (in more ways than one) of Crocs.This is a modern-day 'Big Fish' tale of lovers and haters, rivals and thieves, the hard partying, the strongest man in the world and the Mexican police, the fender bender with Fleetwood Mac and the enterprising way into the hearts of the San Francisco 49ers, the little boy lost and Superman, the millions made and just given away, and how it nearly destroyed him.Boe helped create the clunkiest - many would say ugliest - looking shoe in the world, which also became the best-selling non-sneaker brand on the planet. Everyone considered it a fad when he went public almost two decades ago - and it's bigger now than it's ever been, with billions and billions on feet in every corner of the world. More hated, more loved, never out of fashion. Ugly is beautiful... We're not talking about the shoe anymore.In Croc, Boe tells his wild story through lessons on life and leadership that you are guaranteed not to find anywhere else. Strap in because it's going to be a crazy ride, and you may be surprised at what you learn in the end. Funny, twisted, touching, exuberant. Sample lessons include: <ul><li>Do Not Listen to Anyone</li><li>When to Not Follow the Rules</li><li>Avoid Bosses</li><li>You Never Know When Opportunity Will Present Itself</li><li>If You Threaten to Kill Your Brother-in-Law, Do Not Provide Time and Place.</li><li>Ugly is Beautiful </li></ul>

How I Invented the World’s Most Popular Shoe, Became a Massive Success, and Nearly Destroyed Myself in 15 Easy Lessons

Croc

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

Hard-Earned Lessons from a Heartland Entrepreneur

American Trash

Routledge Studies in Leadership Research

This book is a timely exploration in light of the heightened requirement of business for novel solutions to meet the varied economic, ethical and social challenges organisations face, related to fast paced technological developments, increasing global market competition and associated environmental impacts and cultural inequality concerns.

A Relationship-centred Approach

LEADERSHIP AND DIVERSITY MANAGEMENT

Confident Series

Get across the basics of cybersecurity with this streamlined guide that provides clarity and confidence in a world where cyber security is changing so rapidly.

The Essential Insights and How to Protect from Threats

Confident Cyber Security

Das erste Lexikon im Fintech-Bereich stellt mit über 800 Stichworten einschlägiges Know-how zur „Financial Technology“ bereit und hilft damit bei der Klärung aktueller Begrifflichkeiten. Dem interdisziplinären Charakter der Fintech-Entwicklung zufolge sind die Begriffe an der Schnittstelle von (Wirtschafts-)Informatik, Finanzwissenschaft und Innovationsmanagement verortet. Die Fintech-Terminologie richtet sich dabei mit ihren konzise beschriebenen und mit anschaulichen Grafiken ergänzten Inhalten gleichermaßen an Studierende sowie Interessierte aus Wissenschaft und Praxis.
 
 Die AutorenProf. Dr. Rainer Alt ist Professor für Wirtschaftsinformatik an der Universität Leipzig und Autor zahlreicher Publikationen im Fintech-Bereich.&nbsp;Dr. Stefan Huch ist Senior Director bei Capgemini Invent und vertritt die Professur Digitalisierung von Unternehmensprozessen an der Hochschule Merseburg.
 
 Würdigungen„Aus meiner Sicht als Führungskraft einer global agierenden Bank ist das Fintech-Lexikon ein sehr gelungenes Nachschlagewerk, das alle relevanten Begrifflichkeiten in einer sehr verständlichen Art strukturiert darstellt und erläutert- eine gute Stütze, um in der Praxis die relevanten Begrifflichkeiten der Fintech-Szene im Überblick zu haben." Achim Lebeau, COO, DB Privat- und Firmenkunden AG„Selbst gründen bedeutet in vielen Bereichen ins kalte Wasser geworfen zu werden. Man muss in kürzester Zeit zum Allround-Experten werden: im Sales, im Marketing, im Finance oder im Fundraising. Hier eine strukturierte Übersicht aller Begrifflichkeiten der Startup-Welt an der Hand zu haben, ist eine enorme Hilfe.“ Jenny Saft, Geschäftsführung und Co-Founderin, Oviavo GmbH„Dieses Fintech-Lexikon bietet einen hervorragenden Orientierungsrahmen, indem es alle relevanten Begrifflichkeiten im Kontext der digitalisierten Finanzwelt aufgreift. Diese sind konsequent strukturiert und inverständlichen Worten definiert. Ein wertvoller Beitrag für die Praxis.“ Thomas Zerndt, CEO, Business Engineering Institute St. Gallen AG

Begriffe für die digitalisierte Finanzwelt

Fintech-Lexikon

Critical University Studies

How the cult of capitalism reshaped the American university--and hollowed it out from within.Over the past several decades, American universities have been remade as engines of entrepreneurial ambition. Technology transfer offices, business incubators, pitch competitions, innovation hubs, and leadership centers now sit at the heart of campus life, radically altering how institutions describe their purpose, structure curricula, and imagine student success. The Start-Up Factory argues that this shift has come at a steep cost.James Rushing Daniel traces the rise of entrepreneurialism in higher education and shows how universities came to embrace the figure of the founder as both ideal and benefactor. Business leaders--many of them major donors--are celebrated as singular visionaries, their values imported into academic life and framed as models for intellectual work. This reverence, Daniel argues, has narrowed the university's sense of public responsibility for distorted academics, and transformed institutions into finishing schools for aspiring entrepreneurs. Moving across policy and historical documents, institutional rhetoric, teaching materials, site visits, and interviews, The Start-Up Factory documents how entrepreneurial thinking has reshaped the pedagogy, culture, and mission of the American university.The consequences of this entrepreneurial focus extend far beyond campuses. By promoting the myth of the self-made billionaire, universities help legitimize extreme inequality and normalize forms of power that undermine democratic life. At a moment of deep institutional crisis, when the influence of the billionaire class on college campuses is increasingly absolute and the future of higher education is uncertain, The Start-Up Factory offers a clear-eyed account of how universities arrived here--and why reclaiming their autonomy has become an urgent task.

How Entrepreneurialism Captured Higher Education

The Start-Up Factory

Economic Issues and Policy 9e

The planetary boundaries framework - one of the most influential ideas of our age - is used to describe human-Earth relationships. It shapes global environmental policy and new economic thinking. This book takes a multidisciplinary approach to the planetary boundaries framework. It consists of eighteen chapters by scholars from disciplines ranging from international law to indigenous knowledge. Each chapter begins with an introduction before expanding into a critical analysis of the reach and limits of the boundary framework itself, with each of the nine frameworks the focus of two chapters. This volume comes at as a critical moment, when the unprecedented challenges of the climate crisis demand new approaches, tools and perspectives to questions of climate justice and sustainability. It is a valuable resource for researchers and graduate students in environmental politics and ethics, geography, and Earth system science. This title is also available as Open Access on Cambridge Core.

Ethics and Planetary Boundaries

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

Master persuasion as a leadership practice to spark change that sticks, turn resistance into collaboration, and move teams from compliance to lasting commitment. Most change efforts fail not because of poor strategy but because leaders struggle to win genuine commitment. Between 60 and 70 percent of major organizational change initiatives fall short or fail outright. The missing ingredient? Constructive persuasion. Drawing on over two decades of research and coaching thousands of executives worldwide, Dr. Jay Conger shatters outdated myths about persuasion as manipulation or performance. Instead, he reveals persuasion as the essential leadership practice that transforms resistance into collaboration, ideas into action, and plans into sustained progress. Readers will learn to do the following: <ul><li>Map influence networks and identify key decision-makers who can tip organizational support</li><li>Build credibility through humility, transparency, and demonstrated expertise rather than positional authority</li><li>Frame problems that invite collaboration instead of triggering defensiveness</li><li>Craft compelling evidence that combines data with emotional resonance</li><li>Orchestrate the emotional arc that moves teams from uncertainty to confidence and commitment</li><li>Remain open to being influenced themselves—the mark of truly persuasive leaders</li></ul> Each chapter delivers field-tested frameworks, readiness checklists, and real-world cases from banking, healthcare, technology, and beyond. The result is a transformative playbook that elevates persuasion from soft skill to the decisive force behind leadership success in the 21st century.

Proven Strategies for Moving People and Ideas

The Persuasive Leader

Entrepreneurship im Gespräch

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