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Mellenthin M: Entrepreneurship im
Bauwesen. Start-Up Potenziale im Bereic

Entrepreneurship im Bauwesen. Start-Up Potenziale im Bereich des modularen und seriellen Bauens

'Full of seriously good leadership wisdom - a must read for those who aspire to greatness' Richard Koch, bestselling author of The 80/20 Principle'One of the most stimulating books to read on leadership' Philip Kotler, Professor of International Marketing at the Kellogg School of Management'Loaded with practical, thought-provoking ideas on leadership that can profoundly affect your life' Brian Tracy, bestselling author of How the Best Leaders Lead and Eat That Frog!Have you ever wondered what characteristics are shared by successful business leaders? Have you ever asked yourself what it is that they do differently which makes them and their organisations stand out from the crowd? And what can you learn from them to ensure your own success? If so, The Book of Leadership is for you.Anthony Gell has conducted interviews with some of the most successful CEOs, entrepreneurs and business thinkers in the world, including Sir Terry Leahy, former CEO of Tesco, Richard Reed, founder of innocent drinks, Olaf Swantee, CEO of EE and Daniel Goleman, author of the bestselling Emotional Intelligence.Now for the first time, he is bringing together hours of exclusive interview footage into a single resource for anybody looking to improve their leadership skills.In The Book of Leadership he combines his own experiences as a CEO with those of the leaders he has interviewed to provide insights and advice in three core areas:* Part 1 looks at leaders as individuals and reveals the personal habits and attributes that have laid the foundations for their success. * Part 2 focuses on what it takes to build and motivate a world class team * Part 3 goes beyond team leadership to identify how the habits of effective leadership are carried through on a larger scale in organisations.

How to Lead at Every Level

The Book of Leadership (Revised Edition)

An essential resource for courses in innovation management and new business development. As organizations face increasing pressure to innovate in rapidly evolving markets, understanding how to develop and implement successful innovations has never been more important. This fully updated second edition explores innovation management beyond new products, examining the development of new services and business models across a variety of industry contexts. Featuring evidence-based insights supported by numerous practical examples, exercises and discussion questions throughout, and multimedia resources via the companion website, this book equips students with the concepts, tools, and insights needed to understand innovation in contemporary organisations. New to this edition: - New material on Artificial intelligence (AI), design thinking, lean innovation and organizational learning. - Contemporary perspectives and up-to-date research - Strategy chapter given more prominence - Greater level of historical overview Combining academic rigour with practical relevance, the book guides students through the challenges of identifying opportunities, developing innovative solutions, and creating value through new services and business models. An accessible and engaging introduction to innovation management for undergraduate students and a valuable reference for aspiring managers and entrepreneurs.

Innovation Management

<div><div>Das erste Lexikon im Fintech-Bereich stellt mit über 800 Stichworten einschlägiges Know-how zur "Financial Technology" bereit und hilft damit bei der Klärung aktueller Begrifflichkeiten. Dem interdisziplinären Charakter der Fintech-Entwicklung zufolge sind die Begriffe an der Schnittstelle von (Wirtschafts-)Informatik, Finanzwissenschaft und Innovationsmanagement verortet. Die Fintech-Terminologie richtet sich dabei mit ihren konzise beschriebenen und mit anschaulichen Grafiken ergänzten Inhalten gleichermaßen an Studierende sowie Interessierte aus Wissenschaft und Praxis.</div><div> </div><div>Die Autoren</div><div>Prof. Dr. Rainer Alt ist Professor für Wirtschaftsinformatik an der Universität Leipzig und Autor zahlreicher Publikationen im Fintech-Bereich.&nbsp;</div><div>Dr. Stefan Huch ist Senior Director bei Capgemini Invent und vertritt die Professur Digitalisierung von Unternehmensprozessen an der Hochschule Merseburg.</div><div> </div><div>Würdigungen</div><div>"Aus meiner Sicht als Führungskraft einer global agierenden Bank ist das Fintech-Lexikon ein sehr gelungenes Nachschlagewerk, das alle relevanten Begrifflichkeiten in einer sehr verständlichen Art strukturiert darstellt und erläutert- eine gute Stütze, um in der Praxis die relevanten Begrifflichkeiten der Fintech-Szene im Überblick zu haben." Achim Lebeau, COO, DB Privat- und Firmenkunden AG</div><div>"Selbst gründen bedeutet in vielen Bereichen ins kalte Wasser geworfen zu werden. Man muss in kürzester Zeit zum Allround-Experten werden: im Sales, im Marketing, im Finance oder im Fundraising. Hier eine strukturierte Übersicht aller Begrifflichkeiten der Startup-Welt an der Hand zu haben, ist eine enorme Hilfe." Jenny Saft, Geschäftsführung und Co-Founderin, Oviavo GmbH</div><div>"Dieses Fintech-Lexikon bietet einen hervorragenden Orientierungsrahmen, indem es alle relevanten Begrifflichkeiten im Kontext der digitalisierten Finanzwelt aufgreift. Diese sind konsequent strukturiert und inverständlichen Worten definiert. Ein wertvoller Beitrag für die Praxis." Thomas Zerndt, CEO, Business Engineering Institute St. Gallen AG</div>
</div>

Begriffe für die digitalisierte Finanzwelt

Fintech-Lexikon

Bloomsbury Handbooks

A series of diverse insights from emerging and established researchers contribute to this comprehensive volume. Occupying a cross-disciplinary domain and integrating the respective fields of entrepreneurship and marketing, this edited collection of contributed chapters on Entrepreneurial Marketing presents a range of theoretical, conceptual and empirical insights, future trends and critical evaluations. The Bloomsbury Handbook of Entrepreneurial Marketing begins with a series of reflection chapters written by established scholars on how the field has evolved over their careers and on the multiple schools of thought within current scholarship. This is followed by expert contributions on the current state of the interface, where value is to be gained from a diverse range of topics such as Entrepreneurial Marketing in the era of AI and technological development, sustainability and corporate social responsibility, Entrepreneurial Marketing in unconventional settings, and explorations of the dark side of the subject. The final section looks to the future, highlighting key avenues to facilitate further research and carefully outlining that which scholars can unpack to continue broadening existing knowledge of Entrepreneurial Marketing. A truly international collection of industry-specific insights from researchers in the UK, India, Saudi Arabia, Canada, US, Australia, New Zealand and Finland contribute to this handbook on the past, present and future of the Entrepreneurial Marketing interface.

The Bloomsbury Handbook of Entrepreneurial Marketing

Medienstrategien, die wirklich wirken

Ohne Medien bleibt selbst die beste Gründung unsichtbar. Doch PR ist kein Glücksfall, sondern ein erlernbares Handwerk. Lydia Prexl zeigt Ihnen, wie Sie Kernbotschaften prägnant formulieren, Journalist:innen gezielt ansprechen und relevante Medien identifizieren - von Fachportalen bis zu regionalen Zeitungen. Mit KI-Tools arbeiten Sie effizienter, ohne Authentizität zu verlieren.
Sie lernen auch, Krisen professionell zu kommunizieren und Erfolge messbar zu machen - nicht nur in Artikeln, sondern in Markenbekanntheit und Kundenakquise.
Kurzum: Ein Arbeitshandbuch für Gründer:innen, die sofort umsetzbare Strategien brauchen, um ihr Start-up nachhaltig zu positionieren.
Das Buch richtet sich an Gründer:innen und Studierende des Entrepreneurships.

Wie Start-ups Medien und Sichtbarkeit gewinnen

PR-Grundwissen für Gründer:innen

INDAM Palgrave Book Series

This edited volume examines how organisations build, sustain and renew strategic competitiveness amid technological change, sustainability pressures and evolving workforce expectations. Bringing together research on AI, responsible strategy, organisational behaviour and human resource management, the book shows how competitive advantage increasingly depends on the ability to combine technological, environmental and human capabilities.Across twelve chapters, contributors examine AI adoption and marketing, sustainability strategy and communication, circular business models, hybrid and gig work, employee well-being, inclusion, voice, governance and talent retention. Drawing on diverse theoretical perspectives and methodologies, the volume connects rigorous scholarship with practical implications for managers, policymakers, researchers and students. Its central message is that enduring competitiveness rests not only on performance, but on organisations’ capacity to transform responsibly, remain resilient and create value for multiple stakeholders.“An excellent and timely examination of strategic competitiveness in today’s rapidly evolving business environment. By connecting digital and AI transformation, sustainability, human-centred management, inclusion and responsible governance, the book demonstrates how organisations can remain competitive while responding responsibly to technological, environmental and workforce change. A valuable read for scholars of human resource management, organisational behaviour and strategic management.”
 — 
 Professor Sumit K. Kundu, Florida International UniversitySurender Munjal
 is Professor and Head of the Department of Economics and International Business at Aston Business School. He is the Founding Secretary and President-Elect of INDAM and served as Convenor of the INDAM 2026 Conference.
 Niti Bhasin
 is Professor in the Department of Commerce at the Delhi School of Economics, University of Delhi. She is an Executive Board Member of INDAM and led the International Business Track at the INDAM 2026 Conference.
 Vijay Pereira
 is Professor and Associate Dean at ESCE International Business School, Paris. He is President of INDAM (2026–28) and led the Human Resource Management Track at the INDAM 2026 Conference.
 Radha Yadav
 is Assistant Professor of Organisational Behaviour and Human Resource Management at the Indian Institute of Management Ranchi. She is a former Executive Board Member of INDAM and led the Organisational Behaviour Track at the INDAM 2026 Conference.

Perspectives from INDAM 2026

Driving Strategic Competitiveness in Business

24 Principles to Help You Get Out of Your Own Way

Just F*cking Do It

A Practical Introduction

Agribusiness and Entrepreneurship

In Unternehmerfamilien ist die Wahl des Lebenspartners eine der folgenreichsten Entscheidungen überhaupt - und eine der am wenigsten erforschten. Ob Liebe, Zweck, Protest oder Gleichheit: Wie Nachfolger:innen sich binden, wirkt unmittelbar in die drei Systeme hinein, die eine Unternehmerfamilie ausmachen - Familie, Unternehmen, Vermögen. Marcel Megerle untersucht erstmals systematisch, was auf dem Spiel steht. In einer dichten qualitativen Biographiestudie über Unternehmerfamilien und zwei Generationen legt er fünf Typen von Partnerwahl frei - und entwickelt daraus ein praxisorientiertes Modell, das Paaren hilft, die Spannungsfelder dieser drei Systeme nicht nur auszuhalten, sondern strategisch zu gestalten.

In entrepreneurial families, the choice of a life partner is one of the most consequential - and least studied - decisions of all. Whether driven by love, purpose, protest, or equality, how successors commit shapes the three systems that define entrepreneurial families: family, business, and assets. Marcel Megerle is the first to examine this systematically. Drawing on a rich qualitative biographical study across entrepreneurial families and two generations, he identifies five distinct types of mate choice - and develops a practical model that helps couples not merely endure the tensions between these three systems, but turn them into strategy.

Die Lebenspartnerwahl von Unternehmensnachfolgern als familienstrategische Chance im Spiegel ausgewählter Biographien

Unternehmerfamilien - Fortbestand oder Niedergang?

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

Hard-Earned Lessons from a Heartland Entrepreneur

American Trash

THE #1 INTERNATIONAL BESTSELLER As seen in TIME Magazine and on High Performance podcast 'This book could change your life' - Time Out 'A remarkable reflection on values and psychology based on hard-won experience' - Rory Stewart Expert advice to master your potential, from the founder and CEO of Discovery and Vitality. Adrian Gore built a company from a single, bold idea into a global financial group serving over 50 million customers across more than forty markets. He didn't just scale a business; he created a whole new shared-value business model, a system so revolutionary it's taught as a case study at Harvard Business School and has been recognized by Fortune magazine as 'changing the world'. In The Four Principles, Gore reveals the framework and guiding principles that powered this success for the first time. Moving beyond standard leadership advice, he explores the behavioural science and 'multiplier effect' that occur when these four principles intersect:<ol><li>Disciplined Optimism: We have a default tendency to seek out negative signals. Learn why choosing optimism is the most rational path to seizing overlooked opportunities.</li><li>Focused Urgency: Why your perceived time to make an impact is shorter than you think. Recognizing this can act as your greatest motivator.</li><li>Declared Goals: Psychologically, avoiding a loss feels twice as important as achieving a gain. Setting bold goals triggers this force, unlocking radical motivation and decisive action.</li><li>The 'Pareto Tail': Building on the other principles, learning to identify and target a few high-power decisions can determine your life's entire trajectory.</li></ol> Gore argues that our instincts, shaped for a simpler, linear world, often mislead us in today's complex, networked age. The Four Principles challenges these outdated mental models and shows you how to harness your potential for truly remarkable results - personally and professionally. 'Demonstrates how to create enduring value' - Larry Fink, Chairman and CEO of BlackRock 'Important reading for those aspiring to leadership or seeking to make an impact on the world' - Lord William Hague, Chancellor of the University of Oxford 'The Four Principles distils decades of leadership and insight into a practical framework that explains what matters - and why' - Sir Mark Tucker, Chairman, AIA Group 'For leaders seeking to create outsized impact' - Ruth Porat, President and CIO of Alphabet and Google

Multiply Your Impact in Life and Leadership

The Four Principles

Anyone can be a contrarian. Effective leaders are smart about when--and how--they go against conventional wisdom to succeed.Contrarians are, by and large, ineffective. Their countervailing ideas don't gain support. Their pleas for understanding are dismissed. Their efforts to change minds backfire. But it's not because they're always wrong. It's because they're not smart about going against the grain. People tend to think of contrarianism as some innate trait that you either have or you don't. It's not. It's a way of thinking and a set of skills that can be learned and practiced.This provocative and deeply researched book teaches those skills. Strategy scholars Chengwei Liu and Balázs Kovács reveal how exceptional performance is far less predictable--and far less meritocratic--than most people believe. Drawing on insights from behavioral science, business strategy, finance, sports, entertainment, and entrepreneurship, they show how luck, social dynamics, institutional conformity, and hidden biases shape who succeeds, who fails, and which ideas rise to the top.The authors uncover why consensus thinking so often leads organizations and leaders astray through fascinating stories ranging from PSY's "Gangnam Style" to the rise of Capital One to venture capital bets, celebrity CEOs, financial collapses, and viral cultural phenomena. They introduce a powerful framework for spotting overlooked opportunities, avoiding costly decision traps, and building organizations that learn faster than their competitors do.Leaders and professionals who thrive are not reckless rebels or irrational gamblers but disciplined, smart contrarians who know how to separate signal from hype, skill from luck, and genuine innovation from fashionable noise.Fresh and highly original--and a joy to read--Smart Contrarians is the guide for executives, leaders, entrepreneurs, and all ambitious professionals who want to zig when everyone else zags.

How to Think Differently about Thinking Differently

Smart Contrarians

Entrepreneurship im Bauwesen. Start-Up Potenziale im Bereich des modularen und seriellen Bauens

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