Digital Advertising Evolution
This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space for advertising - in practice, communication, and commercial process.
décembre 2024, env. 322 pages, Routledge Media and Cultural Studies Handbooks, Anglais
Taylor and Francis
978-0-367-76773-0
Taylor and Francis
978-0-367-76773-0

