Differentiate or Die

A newly revised and expanded edition of the revolutionary business classic, <i>Differentiate or Die, Second Edition</i> shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.