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Verg M: Das Imperium kehrt zurück

Das Imperium kehrt zurück

Warum uns das alte Rom neu fasziniert | Wissenswerte und witzige Geschichten aus der Ewigen Stadt

Empires in Perspective

During the Seven Years' War (1756-63) the Caribbean region became the setting for major naval and military operations in which Britain engaged its imperial rivals, France and Spain. This book focuses primarily on the context of British recruitment of slaves in its Caribbean colonies and illustrates the significant contribution that these colonies made, beyond supplying slave labor, to the conquests of Guadeloupe and Martinique and of Havana in Cuba in an important theatre of the conflict.

Serving the King

The Seven Years' War and Slavery in the Caribbean

Dieses Buch erläutert alle erfolgsentscheidenden Spielregeln und Herausforderungen für digitale Advertiser und präsentiert konkrete Handlungswege, wie Online-Marketing künftig effizient, strukturiert und lukrativ betrieben werden kann.Denn: Die Digitalisierung im Marketing verändert die Beziehung zwischen Unternehmen und ihren Kunden fundamental. Der Paradigmenwechsel in puncto Effizienz, Analyse- und Steuerungsprozesse stellt insbesondere etablierte Strukturen vor große Herausforderungen. Der Autor&nbsp;zeigt alle Stellschrauben auf, die in der digitalen Werbeerfolgskontrolle, bei Organisationsaufbau, Mitarbeiterqualifikation, Analytics, Budget- und Kanal-Steuerung, CRM, Nutzerführung, Conversion-Rate-Optimierung sowie in der Zusammenarbeit mit Technologieanbietern und Agenturen wichtig sind, um effizient Online-Marketing zu betreiben.Ein wertvolles Buch für Unternehmenslenker und Führungskräfte, die die Voraussetzungen für eine wettbewerbsfähige und zukunftsorientierte Marketingorganisation schaffen wollen.&nbsp;Mit anschaulichen Best Practices, direkt umsetzbaren Tipps und Kniffen sowie zahlreichen Benchmark-Lösungswegen. Der Inhalt- Werbeerfolgskontrolle: Offline versus Online- Der optimale Steuerungsprozess: You manage what you measure- Die ideale Organisationsform für Digitale Advertiser: Aufbau und Entwicklung im war for digital talents- Die Rolle der Agenturen: Arbeitsteilung, Steuerung, Vergütung, Werttreiber, Konflikte und Stärken&nbsp;- Technology Landscape: Von Tool-Wut und Innovationszyklen Der AutorErik Siekmann ist Geschäftsführer einer auf Effizienzsteigerung im Online Marketing spezialisierten Unternehmensberatung. Zuvor war er in verschiedenen Führungpositionen im Bereich E-Commerce tätig und arbeitete bei renommierten Unternehmensberatungen in Deutschland und Frankreich.&nbsp;

Controlling, Organisation und Optimierung - Wie Sie Werbeerfolge messen, steuern und steigern (AT)

Effizientes Online-Marketing

Studies in Early Medieval History

This study is a vital reassessment of neglected medieval ruler King Carloman, who is so often found in the shadow of Charlemagne. Te information we have about him, transmitted by the Carolingian narrative texts or documents, has rarely been investigated before now. Marco Stoffella draws on a wide range of sources including letters, charters and diplomas to show that Carloman played a central political role in the Frankish kingdom which he ruled for three years. Stoffella suggests that it was Carloman, not Charlemagne, who was the Frankish king who married Gerberga, the Lombard princess. This emerging hypothesis leads to a reconsideration of further aspects of both Carloman's and Charlemagne's early careers. Evidence from minor annals that have been relatively disregarded until now, together with a fresh scrutiny of Pippin's and Carloman's diplomas, suggests that it was possibly Carloman rather than Charlemagne who was Pippin's first-born son. Following this interpretation, Carloman, Charlemagne and Dynastic Rivalries in the Eighth Century reflects on the extent and successfulness of Carolingian royal and imperial propaganda which re-shaped the early stages of Charlemagne's career, stressing his authority and blaming Carloman and his followers for the conflicts that emerged in Francia and in Italy between 768 and 771. The pro-Charlemagne sources even obscured the fate of the young king, and completely ignored the destiny of his wife and children. These new findings and arguments are expertly framed here and are of huge significance to our understanding of Charlemagne's conquest of the Lombard kingdom and policy south of the Alps.

Carloman, Charlemagne and Dynastic Rivalries in the Eighth Century

A People's History of London

An unconventional, brilliant new biography of composer Claudio Monteverdi - from the bestselling biographer and acclaimed conductor John Eliot Gardiner.

Monteverdi and His Constellation

Routledge Studies in Modern British History

From 1837 the Poor Law Commissioners in the United Kingdom sanctioned temporary relief at workhouses for casual wayfarers, heralding a departure from historic attempts to control the wandering poor with criminal vagrancy legislation. The proposed book provides a detailed account of the development of the casual relief system while also addressing gaps in the historiography of Victorian and Edwardian vagrancy.

The Evolution of Casual Relief in England and Wales, 1800-1919

Vagrancy and the New Poor Law

The brilliant and sometimes scandalous lives of twenty-one women who made French history.

A History of France in 21 Women

Go Vista City Guide

Mit Faltkarte und Travel App inside

GO VISTA: Reiseführer Rom

Seventeenth- and Eighteenth-Century Studies

Private Colonisers, 1450-1800

Agents of European Overseas Empires

Communist Lives

Georgi Dimitrov burst onto the international scene in 1933 as one of the Comintern operatives in Germany accused of the Reichstag fire. The Bulgarian Communist's spirited self-defence in the resulting Leipzig Trial made him a celebrity among Communists worldwide - particularly in the Soviet Union, where he became Secretary General of the Comintern after his acquittal. Popular opinion holds that this 'whirlwind', who defied Goering and the Nazis in full view of the world, subsequently became little more than a rubber stamp for Stalin. This lucid and fascinating biography - the first in English - reveals a more multifaceted treatment of Dimitrov, highlighting especially the deep complexity of his relationships with his two greatest political allies: Stalin and Tito. Using new and unpublished sources, Marietta Stankova brilliantly reconstructs the dilemmas that Dimitrov faced throughout his long and varied political career. This definitive and long-overdue biography makes a major contribution to the history of Bulgaria and of the Balkans as a whole, as well as to the field of Communist Studies.

A Biography

Georgi Dimitrov

Even as the great siege began it was understood by both sides to be an epic - a potentially decisive encounter between an uneasy assortment of soldiers, native Maltese, adventurers and Knights Hospitaller on a strategically crucial but near waterless island and a vast, seemingly all-powerful Ottoman armada. With three quarters of the Mediterranean's coasts already in the hands of the Sultan and his allies, all eyes were now on Malta. This superb new account of the siege emphasises the crucial importance of the siege while at the same time putting it in a far wider context. While since mistakenly recast as a climactic battle between the West and the East, it was also much more interesting and nuanced than that - both sides had many other interests and priorities beyond Malta. Süleyman the Magnificent had conquered and subsumed regions from Hungary to the Persian Gulf; Philip II was building an empire in America and Asia. Drawing on a wide range of eyewitness stories, Marcus Bull gives a vivid sense of the period's technologies, values and assumptions. It was a grim world built on the labour of many thousands of disposable galley-slaves, shockingly brutal forms of warfare and religious absolutism. But it was also a world filled with the most extraordinary new discoveries and ideas. Both these worlds come together in the siege and in this book.

The Great Siege of Malta

The Death of Stalin

Das Imperium kehrt zurück

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