Research Paper (undergraduate) from the year 2020 in the subject Business economics - Miscellaneous, grade: 2.1, University of Northampton, course: Strategic Business Analysis, language: English, abstract: In today’s world, there are many companies, each of which has its own unique corporate culture. Different corporate cultures constitute different companies. Some companies think that they should focus on the company’s main business, and some companies think that it should be diversified in order to achieve greater development. In fact, any decision of the company will affect the company's future development. This article will prove through some factual arguments that company culture is vital to the company's development.