Cultural Mediation for Museums
Driving Audience Engagement
This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement.
août 2024, env. 96 pages, Routledge Focus on the Global Creative Economy, Anglais
Taylor and Francis
978-1-032-40370-0
Taylor and Francis
978-1-032-40370-0
This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement.
août 2024, env. 96 pages, Routledge Focus on the Global Creative Economy, Anglais
Taylor and Francis
978-1-032-40370-0
Taylor and Francis
978-1-032-40370-0
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