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Social Sciences (R0)

Ritu Gill

Rebecca Goolsby

COVID-19 Disinformation: A Multi-National, Whole of Society Perspective

1.&amp;nbsp;A Political Disinfodemic.- 2.&amp;nbsp;Cognitive Warefare: NATO, COVID-19 and the Impact of Emerging&lt;div&gt;and Disruptive Technologies.- 3.&amp;nbsp;Developing Approaches to Detect and Mitigate COVID-19&lt;/div&gt;&lt;div&gt;Misinfodemic in Social Networks for Proactive Policymaking.- 4. COVID-19 Disinformation, Misinformation and Malinformation During the Pandemic Infodemic: A View from the United Kingdom.- 5. Web of Lies: Mapping the Narratives, Effects and Amplifiers of Russian COVID-19 Disinformation.- 6. The Asian COVID-19 Infodemic on Instant Messaging Platforms.- 7.&amp;nbsp;How to Defence Against COVID Related Disinformation.- 8. Are You Seeing What I am Seeing? Ensuring Data Relevance for Online Information Environment Assessments.&lt;/div&gt;

Global Political Sociology

Populism has fundamentally altered many aspects of world politics. As President Donald J. Trump’s recent threats to U.S. allies and his imposition of wide-ranging tariffs have made all too clear, "populist" leaders can have a major impact not just on domestic but also foreign policy.
The first edition of Populism and Word Politics was the first book-length treatment of populism from an International Relations (IR) perspective. The second edition reflects the continuation and evolution of populism in world politics, and includes a new introduction, updated chapters and an additional contribution on populist security narratives.
Written by leading experts in the field, the chapters in this volume explore the many ways populism and world politics intersect, including the importance of populist leadership and global media as well as populism’s impact on trade and the liberal international order.
Presented in an accessible and clear style, this book is an essential resource for students and IR scholars, as well as practitioners seeking a deeper understanding of the phenomenon.

Exploring Inter- and Transnational Dimensions

Populism and World Politics

Religionswissenschaft

'Digitalitätsethische Souveränität' ist zu einem Schlüsselbegriff ethischer und pädagogischer Diskurse zur Digitalisierung geworden. Die Beiträger:innen reflektieren die Bedeutung und das Potenzial des Begriffs multiperspektivisch zwischen (Medien-)Ethik, Theologie, Empirie sowie Religions- und Medienpädagogik. Dabei konkretisieren sie die entwickelten ethischen und pädagogischen Perspektiven am Gegenstand des Social Media Influencings, das insbesondere für Kinder und Jugendliche von besonderer Bedeutung ist.

Theologische und religionsdidaktische Perspektiven auf Influencer*innen

Digitalitätsethische Souveränität

European Advertising Academy

The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. Selected from over 135 global contributions, it discusses AI-driven ads, transparency, emotional storytelling, ethical advertising and psychological ad impact, offering valuable insights for researchers and practitioners, in advertising, communication and media management.
The Editors
Christina Boutsouki is Professor of Marketing &amp; Advertising at Aristotle University of Thessaloniki and Director of the MSc in Strategic Marketing.
Leonidas Hatzithomas is Associate Professor of Marketing &amp; Advertising at the University of Macedonia, Thessaloniki, and Director of the Master in Business Analytics &amp; Data Science.&nbsp;
Anastasios Panopoulos is Professor of Marketing at the University of Macedonia, Greece, in Electronic Public Relations.&nbsp;
Martin K. J. Waiguny is Professor of Consumer Behaviour and Marketing at the IMC Krems University of Applied Sciences and currently the Academic Head of the university.&nbsp;

Moving Forward, Looking Back: Advertising in the Advent of AI

Advances in Advertising Research XV

It's Not too Late to Build Toward a Better Future!Rick Caruso has earned a reputation for being a problem solver--somebody who's not afraid of facing big challenges. From his appointment to Water Commissioner and later Police Commissioner in Los Angeles to his bold real estate ventures, Caruso made the decisions he felt were right, even in the face of staunch adversity. In Its Not Too Late, Caruso shares the lessons he learned from his experiences while offering us all a path forward to a better future. At a time when more importance is placed on choosing sides than actually getting things done (let alone done right), Caruso offers refreshing perspective and will teach you how to let go of false divisions, and instead to embrace the search for actual answers and solutions.Togetherness, brotherhood, sisterhood, faith in each other, respect for each other, the ideals preached in almost every faith on Earth are the way forward, no matter how difficult the climb in front of us may seem. And ultimately, the only way we will get back on that path is for each of us to step up, with integrity, in whatever small way we can: for our kids, for our communities, for our country, and for each other.

The Power of Finding Steadfast Solutions

It's Not Too Late

Influencer Marketing zählt zu den wichtigsten Zukunftsthemen im Marketing. Mittlerweile haben sich vier zentrale Influencer-Typen herauskristallisiert: Klassische prominente Influencer, Social-Media-Stars, die sich in Nano-, Micro-, Macro-, Mega- und Giga-Influencer unterscheiden lassen sowie Corporate Influencer und Virtuelle Influencer.&nbsp;Dieses Buch zeigt, wie man passende Influencer-Typen für das eigene Unternehmen auswählt, die Zusammenarbeit initiiert und im Zeitverlauf erfolgreich und rechtssicher managt.Der InhaltTypen und Größenklassen von InfluencernWerblicher Einsatz und Wirkung von InfluencernProminente Influencer und Social-Media-StarsAuswahl von Influencern, Kanälen und Content-FormatenCorporate Influencer und Virtuelle InfluencerManagement und Monitoring von Influencer-KampagnenRechtliche Rahmenbedingungen für das Influencer MarketingDie ZielgruppenMarketing-, Marken- und Produktmanager sowie Personalverantwortliche; Verantwortliche aus den Bereichen PR und Unternehmenskommunikation; Praktiker in Werbeagenturen, PR-, Social-Media- und&nbsp; Influencer-Agenturen;&nbsp;Studierende der Fachbereiche Marketing, Social Media und Influencer MarketingDer AutorProf. Dr. Karsten Kilian&nbsp;betreibt mit Markenlexikon.com das größte Markenportal im deutschsprachigen Raum und leitet an der Hochschule Würzburg-Schweinfurt den Masterstudiengang Marken- und Medienmanagement. Er gilt als einer der führenden Markenstrategen im deutschsprachigen Raum und berät mittelständische Unternehmen in Markenfragen.

Wie Sie Micro-Influencer, Macro-Influencer, Mega-Influencer, Corporate Influencer und Virtuelle Influencer wirkungsvoll für Ihre Marke werben lassen können

Quick Guide Influencer-Marketing-Management

Governing AI is about getting AI right. Building upon AI scholarship in science and technology studies, technology law, business ethics, and computer science, it documents potential risks and actual harms associated with AI, lists proposed solutions to AI-related problems around the world, and assesses their impact. The book presents a vast range of theoretical debates and empirical evidence to document how and how well technical solutions, business self-regulation, and legal regulation work. It is a call to think inside and outside the box. Technical solutions, business self-regulation, and especially legal regulation can mitigate and even eliminate some of the potential risks and actual harms arising from the development and use of AI. However, the long-term health of the relationship between technology and society depends on whether ordinary people are empowered to participate in making informed decisions to govern the future of technology - AI included.

A Primer

Governing AI

The number one global bestseller and Book of the Year 2025 for Audible, The Times, Cosmopolitan, The Economist and more. 'Amazing: of all the books in all the world Mr Free Speech Zuckerberg wants to ban, it's the one about him' - Marina Hyde 'Jaw-dropping . . . A tell-all tome' - Financial Times 'A Bridget Jones's Diary-style tale of a young woman thrown into a series of improbable situations' - The Times Sarah Wynn-Williams joined Facebook believing the company could change things for the better. Instead, what she encountered over seven years was so shocking that Meta obtained a legal order to silence her. Now you can read her award-winning story. Candid and entertaining, Wynn-Williams' account pulls back the curtain on Mark Zuckerberg, Sheryl Sandberg and the global elite. She exposes the true cost of Silicon Valley's ambition, from outrageous schemes cooked up on private jets to the alarming consequences of Facebook's aggressive pursuit of global dominance. Careless People is an ordinary woman's gripping and darkly funny memoir that will forever change how you view the technology that runs our lives - and the unchecked power of those who control it. With a new foreword for paperback from Naomi Alderman. 'Urgently necessary reading' - Elizabeth Day, author of The Party and Friendaholic 'How else to put this? Bloody hell' - The Guardian Shortlisted for the Westminster Book Awards 2025 Shortlisted for the Hatchards First Biography Prize 2025 Shortlisted for the Unwin Award 2026 Winner of the Blueprint Asia-Pacific Whistleblowing Prize 2025 Winner of the Speakies Award for the Best Non-Fiction Memoir Audiobook

A story of where I used to work

Careless People

From the author of Good Grief, an intimate collection of poems and prose which offers a glimpse into the mind of a highly sensitive person, or empath.In a world that has become increasingly difficult to navigate—physically, mentally, and spiritually—having empathy is more important than ever. But what if you have a highly sensitive mind? Highly sensitive people, known as empaths, have an expanded capacity to feel not only one set of emotions but also those of others. They experience life more deeply than the average person, leaving them more susceptible to nervous system dysregulation, emotional trauma, and abuse.Divided into three parts—Body, Mind, and Soul—Brianna Pastor’s intimate collection of poems invites us to explore what it’s like to discover high sensitivity in adulthood and view life through an empathetic lens. Hopefully, by deepening our understanding of sensitivity and how it affects others, we can move one step closer to a more connected, healed world.I have a bellyachefrom constantly absorbingall this pain.&nbsp;I’d ask you to refrain from telling me,but your eyes already have.

Poems for Sensitive Souls

Bellyache

Studienwissen kompakt

Dieses Lehrbuch vermittelt einen anschaulichen und praxisorientierten Überblick über die Grundlagen des digitalen Marketings. Kurze Lerneinheiten, übersichtliche didaktische Module sowie die begleitende Lernkontrolle sorgen für eine nachhaltige Wissensvermittlung. Es richtet sich damit an alle, die sich mit Fragen des Online-Marketings im Rahmen ihrer Aus- und Weiterbildung (auch im Nebenfach) sowie ihrer beruflichen Praxis auseinandersetzen.

In der 4. Auflage wurden von Ralf T. Kreutzer gemeinsam mit der neuen Co-Autorin Sonja Klose zentrale Neuerungen in der Online-Welt eingeordnet. Dazu gehören: Integration der aktuellen Entwicklungen im Bereich Künstliche Intelligenz in allen relevanten Bereichen, Überarbeitung und Ergänzung der strategischen Optionen im Online-Marketing, Integration der aktuellen Entwicklungen in der Online-Werbung, Einbindung neuer Konzepte der Suchmaschinenoptimierung, Ausloten weiterer Facetten des E-Mail-Marketings.

Online-Marketing

100 Things Dilogie

Sie hat 100 Gründe, ihn zu hassen - und doch keinen einzigen, ihm zu widerstehen.

Amanda steht als Influencerin für Empowerment und Selbstliebe.
Ihr Motto: Solo Power - keine Männer, keine Kompromisse. Der Deal zur größten Kampagne ihrer Karriere? Ohne Beziehung, kein Problem.
Wäre da nicht Alex: Nachbarssohn, Kindheitsalbtraum und selbsternannter Erzfeind, der plötzlich wieder Tür an Tür mit Amanda wohnt. Als ein Shitstorm ihre glänzende Fassade ins Wanken bringt, landet sie ausgerechnet mit ihm im Bett.
Während Amanda sich nach ihren hitzigen Streitereien nun viel zu oft in seinen Armen wiederfindet, muss sie sich immer wieder daran erinnern, dass eine ernsthafte Beziehung sie alles kosten könnte. Ihre Karriere, ihre Unabhängigkeit - und vielleicht sogar ihr Herz. Schließlich hat Alex ihr schon hundert Gründe geliefert, ihn zu hassen ...

#EnemiesToLovers #OppositesAttracts #FakeNORelationship #Influencerin

Ausstattungmerkmale:
- Veredelte Klappenbroschur
- Illustration in der Klappe
- Mit Farbschnitt in der ersten Auflage

Dieses Buch gibt es in zwei Ausstattungen: Mit und ohne Farbschnitt. Leider können wir keinen Farbschnitt garantieren.

100 Things I Hate About You

Praktische Theologie konkret

Digital verkündigen

"Read this book to understand human nature." (Preet Bharara) • "An amazing story, well told.” (Anderson Cooper) • "A masterful telling." (Dahlia Lithwick) From CNN legal analyst Elliot Williams, a revelatory account of how one man, four teenagers, and a struggling city collided over race, vigilantism, and public safety . . . exposing the fault lines of a nation On a dirty New York subway car on December 22, 1984, Bernhard Goetz shot Barry Allen, Darrell Cabey, Troy Canty, and James Ramseur, four teenagers from the Bronx, at point blank range. Goetz claimed they were going to mug him; the teens claim that one of them had simply asked for five dollars. Crime was at an all-time high. So was racial tension. Was Goetz, who was white, a hero who finally fought back? Or a bigot whose itchy trigger finger seriously wounded three unarmed black kids and condemned a fourth to irreversible brain damage? By the time Goetz went on trial for quadruple attempted murder, the “Subway Vigilante” saga had become a global sensation, and New Yorkers across race and class were split over whether he deserved decades in prison…or a medal. In Five Bullets, Elliot Williams vaults back to gritty 1980s Manhattan and reexamines the first major true-crime story of the cable news era. Drawing on archives and interviews with many main characters, including Goetz, Williams presents a masterful and vivid tale that also tells the origin stories of larger-than-life figures: Al Sharpton, a polarizing young local activist rocketing to national prominence; Rudy Giuliani, a rising-star prosecutor with an important decision to make; the NRA, which needed a poster boy for its transition from hunting club to political juggernaut; and Rupert Murdoch, whose new purchase, the New York Post, grew his empire by keeping a scary story in the headlines. A shocking account of a pivotal moment in our history, Five Bullets demonstrates why, in order to understand today’s debates about race, crime, safety, and the media, it’s imperative to reflect on what went down in the subway four decades ago. As Williams’s powerful narrative reveals, it was not just Goetz on trial, but the conscience of a nation.

The Story of Bernie Goetz, New York's Explosive '80s, and the Subway Vigilante Trial That Divided the Nation

Five Bullets

COVID-19 Disinformation: A Multi-National, Whole of Society Perspective

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