Corporate Social Responsibility of the Alibaba Holding Group

Seminar paper from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Catholic University Eichstätt-Ingolstadt (WFI - Ingolstadt School of Management), course: Lecture series “Sustainability in China”, language: English, abstract: The purpose of this paper is to outline the corporate social responsibility (CSR) of the Alibaba Holding Group and show the success factors of its sustainability. Based on this framework, the author presents definitions of sustainability and CSR, based on journals and papers of various scientists, and compare the similarities of these definitions. Afterwards, the Alibaba Group, its CSR, projects, methods, and the Social Responsibility model will be introduced, which combines its corporate social responsibility with sustainability. It shows several initiatives of Alibaba and its CSR, where Alibaba operates sustainably.