Corporate Social Responsibility and its Impact on Consumer Buying Behaviour. A Case Study on H&M

Bachelor Thesis from the year 2019 in the subject Business economics - Business Management, Corporate Governance, grade: 1.00, , language: English, abstract: The challenges of the XXI century affect every aspect of daily life and fashion industry is no exception. Being highly-intensive, clothing manufacturing becomes one of the first industries characterized as global with production and distribution lines spread out literally all over the world. While globalized activities are in general positively regarded, the down side of the clothing industry’s internationality is that its production is being oriented to take place in countries with cheap workforce, varying government regulations, non-standardized employment and nature protection norms, causing thus a number of ethical issues. To balance out the controversy of the sector, clothing companies’ management have been changing to embrace Corporate Social Responsibility (CSR) as a policy in attempt to find new solutions and respond to the rigorous demands from customers and stakeholders.