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Rolf Brühl

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Grundlagen einer erfolgsorientierten Unternehmenssteuerung

Zwei Freunde, drei Ozeane und null Ahnung | Inspiriernder Reisebericht einer fünfjährigen Weltumsegelung – jetzt als Kinofilm

Segeljungs

Schritt für Schritt

Das Lehrbuch bietet einen verständlichen Überblick über das spannende Thema Marketing. Schritt für Schritt führt es in die wichtigsten Grundlagen des Marketings ein: Marktforschung, Konsumentenverhalten, Strategisches Marketing, Produkte und Programme, Marken, Preise und Konditionen, Vertrieb und Kommunikation.
Die aktuelle Ausgabe wurde umfassend überarbeitet und durch zahlreiche aktuelle Beispiele ergänzt. Zudem wurden relevante neue Themen des Digitalen Marketings wie App-Marketing, Retail Media, KI-gestütztes Marketing und Digitales Pricing hinzugefügt.
Eine klare Struktur mit zahlreichen Aufzählungen, Schaubildern und Übersichten sorgt dafür, dass schnell ein Verständnis für Marketing entwickelt wird. Viele realistische Beispiele aus unterschiedlichsten Branchen ermöglichen den sofortigen Transfer der Marketing-Theorie in die Praxis. Zur Überprüfung des Wissensstands bietet das Buch darüber hinaus 400 Multiple-Choice-Fragen und Lösungen in digitaler Form.

Arbeitsbuch mit eLearning-Kurs

Marketing Schritt für Schritt

Die digitale Transformation hat die Rahmenbedingungen im Marketing neu definiert. Während herkömmliche Werbekanäle und lineare Kommunikationsstrategien an Wirksamkeit verlieren, sind digitale Instrumente und Kanäle, datengestützte Prozesse und interaktive Formate immer relevanter.
Dieses Lehrbuch richtet sich an Studierende der Wirtschaftswissenschaften, für die Kenntnisse im Digitalen Marketing heute unverzichtbar sind. Schritt für Schritt führt es in die wichtigsten Grundlagen des Digitalen Marketings ein: Digitale Marktforschung, Suchmaschinenoptimierung, Content-Management-Systeme, App-Marketing, KI-Marketing, Retail Media, Social Media Marketing, Influencer Marketing und vieles mehr.
Eine klare Struktur mit zahlreichen Aufzählungen und Schaubildern sorgt dafür, dass schnell ein Verständnis für Digitales Marketing entwickelt wird. Viele realistische Beispiele aus unterschiedlichen Branchen ermöglichen den sofortigen Transfer der Marketing-Theorie in die Praxis. Zur Überprüfung des Wissensstands bietet das Lehrbuch einen eLearning-Kurs mit 300 Lernfragen und Lösungen.

Lehrbuch mit eLearning-Kurs

Digitales Marketing Schritt für Schritt

School Goers Edition

Microeconomic Diaries

What if financial freedom wasn’t complicated? What if building wealth could be achieved in just four easy, clear steps? Simply Wealthy is a refreshingly practical guide to mastering your money and reclaiming your future. Because true wealth isn’t about chasing dollars, it’s about creating a life where money works for you. Financial advisor Bryan Kuderna offers a hands-on, step-by-step guide that provides the tools and knowledge you need to build lasting financial security. Discover your natural tendencies toward saving, spending, and investing through four essential steps: Step 1. Protection First: Build a secure financial foundation. Step 2. Cash is King: Prioritize liquidity so you’re ready for anything. Step 3. Control Your Debts: Manage financial obligations to focus on growth. Step 4. Wealth Maximization: Invest with intention and build your legacy. In a world of inflation, market volatility, and financial stress, simplicity is key to your plans. Whether you’re starting out, stuck in a rut, safeguarding your fortune, or learning how the insiders do it, Simply Wealthy is your roadmap to financial freedom.

The 4-Step Plan for Financial Freedom

Simply Wealthy

This definitive cookbook is filled with over 80 delicious recipes that capture the spirit and flavours of Ramadan. A timeless, approachable guide to cooking and preparing Ramadan meals, designed to help families savour flavourful heritage meals without the stress, especially during the holy month.'This beautiful book teaches me so much more. It is written with elegance and grace, conveying gentle intimacy and reflectiveness.' - Nigella LawsonAs a working mother, Ilhan understands the time constraints of modern lifestyles. Her cherished family recipes are all about nourishing food that feeds the soul as well the body.With simple, satisfying meals suited to the quiet rhythms of suhoor and iftar, as well as generous Eid spreads to share with family and friends, the recipes all use easily accessible ingredients and simplified methods, without sacrificing on flavour.By weaving flavours and techniques from various cultures, The Ramadan Kitchen celebrates the rich tapestry of Ramadan culinary traditions from around the world, making it a valuable resource for anyone who observes Ramadan as well as those who wish to understand and appreciate authentic Muslim home cooking and culture.Recipes include:<ul><li>Bariis Somali - Aromatic Somali Rice</li><li>Fuul Mudammas - Stewed Fava Beans with Eggs and Feta</li><li>Suqaar - Diced Beef and Vegetable Sauté</li><li>Bur - Cardamom-Spiced Beignets</li><li>Timir Cake - Spiced Date Cake with Caramel Sauce</li><li>Refreshing Watermelon Mocktail</li></ul>Contents:Introduction: The significance of Ramadan, preparing for Ramadan, meal planning, grocery tips and moreSuhoor:Quick and nutrient-dense recipes for wholesome pre-dawn mealsIftar:Classic recipes to break the fast, honouring traditional dishes and time-saving techniquesMains:Comforting, hearty soups, stews and curries, with many vegetarian and vegan optionsBreads: Authentic flatbreads, samosas and no-knead bakesDessert:No-bake and quick desserts plus traditional sweets with simplified methodsDrinks:Hydrating beverages and refreshing smoothiesEid:Recipes for Eid al-Fitr and special occasion dishes, perfect for sharing

Nourishing Recipes from Fast to Feast

The Ramadan Kitchen

This revised and updated edition of Weaning Sense demystifies the weaning world, helping you grow healthy tummies and happy babies (and parents) in no time! Packed full of delicious recipes, this book will help you feel less stressed and more informed when it comes to introducing your baby to solid food.NOW INCLUDES:<ul><li>the science and 'how to' of baby-led weaning</li><li>critical advice for supporting your baby's gut microbiome</li><li>new recipes: a healthy first birthday cake and iced tea</li></ul>Offering a weaning solution from expert authors based on your baby's sensory personality, this book helps you learn how to tap into your baby's cues on weaning and, using current research, gives you an easy-to-use, real food solution. As every baby is an individual, this book teaches you how to be mindful of your own baby's needs and advocates a collaborative baby-parent approach to help you know when is the best time to start weaning and what is the best technique to introduce them to solids.

A Baby-LED Feeding Guide from 4 Months Onwards

Weaning Sense

Kompakt-Training Praktische Betriebswirtschaft

Was steckt hinter der Istkosten-, was hinter der Plankostenrechnung? Wie unterscheiden sich Kostenarten-, Kostenstellen- und Kostenträgerrechnung? Wie setze ich die Deckungsbeitragsrechnung bei betrieblichen Entscheidungen ein?

Kompakt und fundiert gibt dieses Lehr- und Übungsbuch eine schnelle Einführung in die traditionellen Konzepte der Kostenrechnung. Dank der übersichtlichen Darstellung und den anschaulichen Beispielen verschaffen Sie sich in kürzester Zeit einen grundlegenden Einblick in Theorie und Praxis. 50 Aufgaben inklusive Lösungen ermöglichen Ihnen eine gezielte Wissenskontrolle. Und wenn es einmal noch schneller gehen soll, finden Sie alle wichtigen Begriffe im praktischen MiniLex im Anhang des Buches zusammengefasst.

Inhaltsverzeichnis
- Grundlagen (Rechnungswesen, Kosten und Kostenrechnung)
- Kostenartenrechnung
- Kostenstellenrechnung
- Kostenträgerrechnung
- Plankostenrechnung
- Deckungsbeitragsrechnung
- Übungsteil
- MiniLex

Kompakt-Training Kostenrechnung

<div>Make mealtime stress-free with 100 easy to prep grab bags, giving you freezer-ready recipes that save time, money, and effort – perfect for people with busy lives. &nbsp; Prep it, Freeze it, Cook it! The Grab Bag Everyday Cookbook is the ultimate guide to effortless meal prep ideas. Whether you’re juggling work, family, or just want to avoid the daily ‘what’s for dinner?’ panic, Abeygale Burne shows you how to enjoy delicious home-cooked meals whenever you need them.&nbsp; Building on the success of Abeygale Burne’s slow cooker approach, this new book broadens the ‘grab bag’ concept to include oven, stovetop, and even blender recipes with no special kit needed. Simply grab a bag from the freezer in the morning, follow the defrosting instructions and it’s ready to make the moment you walk back through the door!&nbsp; There are 100 craveable recipes organized into Speedy Suppers, One-Pot Wonders, Plant Packed, Tray Baked Mains, Spicy Stovetop &amp; Oven, and Grab &amp; Go Goodies. Think:&nbsp;<ul><li>Tray Bake Chicken Fajitas&nbsp;</li><li>Tuscan Inspired Chicken&nbsp;</li><li>Gnocchi Bake&nbsp;</li><li>Polish Sausage &amp; Smoky Potatoes&nbsp;</li><li>Vegetable Curry&nbsp;</li><li>Berry Blast Smoothie&nbsp;</li></ul> The book also includes shopping lists to help you save time and money, one-month meal plans, tips, tricks, and equipment hacks and clear freezer-to-table instructions. &nbsp; Every recipe is designed to be practical, budget-friendly, and full of flavor. With Abeygale Burne’s warm, relatable voice and real-life tested meals, this book is your shortcut to delicious home cooking – even easier and more flexible than ever.&nbsp; Also by Abeygale Burne: Prep it, Freeze it, Cook it! The Grab Bag Slow Cooker Book.&nbsp;<div>&nbsp;</div>
</div>

Prep it, Freeze it, Cook it! The Grab Bag Everyday Cookbook

Money problems can threaten the relationships a family values most. This practical guide shows families how they can protect their love and their money by building trust. A secret credit card. An unpaid family loan. Unequal support for siblings. An aging parent who needs help managing money. An inheritance that feels unfair. Each situation raises questions about honesty, care, responsibility, and whether family members can rely on one another. Most families enter these conversations without shared language or a clear process. Important issues go unspoken, assumptions turn into resentment, and a financial disagreement can cause lasting damage. In this book, trust expert Charles Feltman, whose Thin Book of Trust has sold nearly 100,000 copies, and family dynamics advisor Emily Bouchard give families a practical framework for handling money while strengthening their relationships. Drawing on fifty years of combined experience, they show how 4 essential components of trust—care, sincerity, reliability, and competence—shape nearly every financial decision a family makes. You’ll learn how to <ul><li>uncover the family stories and values that influence your behavior with money; </li><li>talk openly about finances with partners, children, siblings, and aging parents; </li><li>make fair decisions when family members have different needs or abilities; </li><li>create clear agreements that prevent misunderstandings and broken promises; and </li><li>repair trust after financial secrecy, betrayal, or conflict. </li></ul> Real family stories demonstrate how the framework applies to everyday spending, financial infidelity, caregiving, blended families, addiction, inheritance, estate planning, and the transfer of wealth across generations. The included discussion guide on trust in action provides questions and activities families can use to begin important conversations. Short, practical, and immediately useful, this book helps families address financial issues before resentment takes hold and begin repairing relationships when damage has already been done. Make money decisions that support your family’s well-being while strengthening the trust that holds your relationships together.

An Essential Primer for Families

The Little Book of Trust and Money

¿Quieres sacarle el mejor provecho a tu dinero, pero no sabes por dónde empezar? Este libro es para ti. No importa si eres doctor en ciencias ocultas, programadora, floricultor, psicoanalista, emprendedor en ciernes o músico, poeta y loco; ya seas millonario o becario, puedes utilizar tu dinero de forma más inteligente, aunque no seas fan de los números y las finanzas. Con Pequeño Cerdo Capitalista -el libro más vendido de finanzas personales en los últimos 10 años escrito por una autora de habla hispana y que ha cautivado a más de 500 mil lectores-tendrás las herramientas más efectivas para ahorrar, invertir y maximizar tus ingresos. Sofía Macías te explica sin rollos -y con una que otra pedrada o coscorrón para ser más claros- por qué todos podemos ahorrar, los trucos para lograrlo, cómo usar las tarjetas de crédito a tu favor y salir de deudas terroríficas, formas de bajarle a tus impuestos, cómo poner tu dinero a trabajar y animarte a invertir, así como tus opciones para el retiro. En esta edición actualizada encontrarás los clásicos infalibles que han ayudado a miles de lectores y también los últimos cambios, consejos y datos para actualizar tus finanzas. ¡El tiempo es dinero! ¿Qué esperas para arreglar tu relajito financiero y usarlo a tu favor? ENGLISH DESCRIPTION Do you want to make the most of your money but don’t know where to start? This book is for you. It doesn’t matter if you’re a doctor in occult sciences, a programmer, a flower grower, a psychoanalyst, an aspiring entrepreneur, or a musician, poet, and madman, whether you’re a millionaire or an intern, you can use your money more intelligently, even if you’re not a fan of numbers and finance. With Pequeño Cerdo Capitalista—the best-selling personal finance book of the past 10 years written by a Spanish-speaking author and loved by more than 500,000 readers—you’ll have the most effective tools to save, invest, and maximize your income. Sofía Macías explains without fluff—and with a few playful jabs or wake-up slaps to make things clearer—why everyone can save, tricks to achieve it, how to use credit cards to your advantage and escape terrifying debts, ways to reduce your taxes, how to make your money work for you and dare to invest, as well as your options for retirement. In this updated edition, you’ll find the classic infallible tips that have helped thousands of readers and also the latest changes, advice, and data to refresh your finances. *Time is money!* What are you waiting for to fix your financial mess and make it work in your favor?

Pequeño cerdo capitalista (Edición actualizada 2025) / The Little Capitalist Pig (Update 2025 Edition)

Part life philosophy, part financial clarity, and part real-world wisdom from a hugely popular estate planning attorney who has seen what happens when families plan and when they don't. I'm Sorry I'm Dead helps readers confront the reality of life's end, not in a morbid way, but in a deeply empowering one. Estate planning attorney, entrepreneur, and best-selling author Pamela Maass Garrett aka Law Mother has helped thousands of families navigate what happens when someone dies. She has seen firsthand that the biggest problems families face are rarely legal: they are emotional, relational, and the result of decisions never made . . . siblings that stop speaking over a dispute about their parent's home, a grieving widow locked out of bank accounts because she didn't know how to get access, and families forced to guess about critical medical decisions. All of these problems can be easily avoided. In this book, Garrett introduces a powerful mindset shift: when you face the end of life honestly, you begin living more intentionally today. Through compelling stories from real families, practical financial insights, and simple decision-making frameworks, readers learn how to take control of their lives before circumstances take control of them. The book guides readers through the most important life decisions most people avoid: · how to organize finances and build real wealth · how to protect loved ones legally and emotionally · how to make difficult family decisions before crisis strikes · how to prevent conflict, confusion, and regret after death · how to create a legacy that strengthens future generations rather than unintentionally burdening them with a huge tax bill · what you really can and can't do Rather than overwhelming readers with technical legal details, I'm Sorry I'm Dead offers a clear philosophy and practical tools for making the decisions that matter most. The result is a life lived with greater clarity, stronger relationships, and the peace of knowing the people you love will be protected. This book is for anyone who wants to stop drifting through life and start deciding it.

Estate Planning for Peace of Mind, Protection and a Life Well Lived

I’m Sorry I’m Dead . . . Now What?

Controlling

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