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Keine Barrierefreiheitsoptionen des Lesesystems aktiv deaktiviert (außer)

Alexander Hennig

Controlling Schritt für Schritt

Lehrbuch mit eLearning-Kurs

Vorwort
Schritt 1: Einführung in das Controlling
1.1 Ziele des Controllings
1.2 Aufgaben des Controllings
1.3 Strategisches und operatives Controlling
1.4 Controlling und Kontrolle
1.5 Controlling als Teil der Unternehmensführung
1.6 Organisation des Controllings
Prüfungstipps
Schritt 2: Kosten- und Leistungsrechnung
2.1 Systematik der Kosten- und Leistungsrechnung
2.2 Kostenartenrechnung
2.3 Kostenstellenrechnung
2.4 Kostenträgerrechnung
2.5 Systeme der Teilkostenrechnung
2.6 Deckungsbeitragsrechnung
2.7 Preisuntergrenzen
2.8 Break-even-Analyse
Prüfungstipps
Schritt 3: Strategisches Kostenmanagement
3.1 Zielkostenrechnung
3.2 Wertanalyse
3.3 Prozesskostenrechnung
3.4 Lebenszykluskostenrechnung
Prüfungstipps
Schritt 4: Investitionsrechnung
4.1 Investitionsarten
4.2 Statische Investitionsrechnungsverfahren
4.3 Dynamische Investitionsrechnungsverfahren
4.4 Die Kosten-Nutzen-Analyse
4.5 Die Nutzwertanalyse
Prüfungstipps
Schritt 5: Strategisches Controlling
5.1 Strategische Planung
5.2 Wertorientiertes Controlling
5.3 PESTEL-Analyse
5.4 Branchenstrukturanalyse
5.5 SWOT-Analyse
5.6 Lebenszyklusanalyse
5.7 Szenarioanalyse
5.8 Marktwachstumsstrategien
5.9 Portfolio-Analyse
5.10 Balanced Scorecard
Prüfungstipps
Schritt 6: Operatives Controlling
6.1 Operative Planung
6.2 Budgetierung
6.3 Abweichungsanalyse
6.4 Benchmarking
Prüfungstipps
Schritt 7: Aufgabenspezifisches Controlling
7.1 Beschaffungscontrolling
7.2 Produktionscontrolling
7.3 Logistikcontrolling
7.4 Personalcontrolling
7.5 Marketingcontrolling
7.6 Vertriebscontrolling
7.7 F&amp;E-Controlling
7.8 Servicecontrolling
7.9 IT-Controlling
7.10 Projektcontrolling
7.11 Nachhaltigkeitscontrolling
Prüfungstipps
Schritt 8: Reporting und Kennzahlen
8.1 Kennzahlen
8.2 Kennzahlensysteme im Reporting
8.3 Managementinformationssysteme
8.4 Dashboards und Business Intelligence im Reporting
Prüfungstipps
Schritt 9: Risikomanagement und Früherkennungssysteme
9.1 Früherkennungssysteme
Prüfungstipps
Schritt 10: Präsentation von Ergebnissen
Prüfungstipps
Glossar
Literaturhinweise
Register
Abbildungsverzeichnis

A collection of eye-opening natural experiments, showing how economists uncover cause-and-effect relationships and reveal insights about our world. Does having a daughter change how a congressperson votes? How did a nineteenth-century doctor help discover germs? Is it better to go first or second in a penalty shootout? Why don’t diplomats pay their parking tickets? Do leaders really matter? These are all questions economists ask. Some of these questions are serious, others less consequential. But all are interesting—and can be answered by way of the natural experiment. A natural experiment is an event in the real world that neatly divides people into a treatment and control group—and it is one of the greatest tools in the economist’s toolkit. In Daughters, Diplomats, and Death, Patrick Gourley discusses why and how economists have leveraged this powerful method to answer questions that were long thought unanswerable. In the vein of Freakonomics, Nudge, and The Tipping Point, the book takes the reader on a lively and engaging tour of some of the most fascinating natural experiments, explaining how they work, how they help social scientists answer questions, and what conclusions they reached. The experiments illuminate a wide range of timely issues in health, education, reproductive issues, and the environment, lending rich and much-needed nuance to the complex debates that shape today’s headlines.

How Economists Use Natural Experiments to Decipher Our World

Daughters, Diplomats, and Death

Schritt für Schritt

Das Buch zeigt, wie junge Unternehmen sich das notwendige Kapital besorgen können, um das dynamische Wachstum in dieser Phase zu finanzieren: Sei es bei Pre-Seed, Seed oder Finanzierungsrunden der Serien A, B oder C. Die Zielgruppe lernt, einen Businessplan in Excel Schritt für Schritt zu erstellen und sich mit einer entsprechenden Equity Story am Markt zu positionieren.


 utb+:
 Zusätzlich zum Buch erhalten Leser:innen Excel-Sheets als digitales Bonusmaterial zur Erstellung eines individuellen Businessplans. Erhältlich über utb.de.

Pre-Seed, Seed und Finanzierungsrunden der Serien A, B und C

Innovationen und Finance Schritt für Schritt

How Organizations Go Bad

Toxic

Der Praxiswegweiser für den New-York-Times-Bestseller führt Schritt für Schritt zu mehr Erfolg in 12 Wochen als andere in 12 Monaten erreichen.

Wie Sie in 12 Wochen mehr schaffen als andere in 12 Monaten

Das 12-Wochen-Jahr: Ihr Leitfaden für die Praxis

Start-Up Confessions is the hilarious and unashamedly frank story of the founding and funding of one of the UK's most successful start-ups. Opening up about both ambition and frequent failure, co-founder and serial entrepreneur Gauthier van Malderen argues that progress in start-ups is in moving from one failure to the next as fast and as cheaply as possible 'learning fast enough not to repeat the truly expensive mistakes'. But this story of a company's growth is also an accessible and practical guide to founding and running your own business. It offers essential advice on fundraising and pitching to investors and hiring key staff, shows how to manage status, salaries and expectations as you move from a few people in a room to a thriving business. And it shows you how to scale the structure, how to work with the board and how to establish a thriving company culture without losing your soul.

A Founder's Guide to Getting It Wrong (and Sometimes Right)

Start-Up Confessions

The pioneer of social media marketing and New York Times bestselling author Gary Vaynerchuk shows how to go from personal brand to building a business empire using the technologies, tools, and social platforms in the modern era. In 2009, Gary Vaynerchuk’s Crush It! became the first definitive blueprint for a new generation of internet entrepreneurs. Nearly two decades later, the game has significantly evolved. In 2009, individuals were just learning how to make a living from their personal brands. Today, we’re in a new age where individuals build their global empires.In Your Individual Empire, visionary marketer and business operator Gary Vaynerchuk explains how to build your own empire in this new era, featuring insights from those in the process of doing it. While breaking through the noise is more challenging than ever, the rewards are exponentially greater. Today’s elite creators aren't just monetizing content; they are launching global agencies, building media empires, creating consumer packaged goods (CPG), leveraging the blockchain, and scaling their footprints through content at an unprecedented level.Crush It! was for people aspiring to make $100,000 a year. Your Individual Empire is for those looking to do that, while laying down the foundations to become a multi-billion dollar enterprise. <ul><li>Cutting Edge Information from a Trusted Pro: Bestselling author and social media marketing pioneer Gary Vaynerchuk explains how to build a global, multi-billion-dollar, personal¿brand¿based empire using modern technology and social media.</li><li>Crush It! for a New World Order: Gary’s 2009 book Crush It! was a foundational guide for early internet entrepreneurs. This new book is poised to become the essential handbook for a new generation.</li><li>Grounded in Real-Life Experience: Your Individual Empire highlights insights from Gary and other creators who are breaking through the noise to achieve greater rewards, advice that will inspire others and help them succeed in their own ventures.</li><li>A How-to Packed with Essential Tools: Gary reveals how modern elite creators go beyond monetizing content—they build agencies, media companies, consumer packaged goods brands, leverage blockchain, and scale through unprecedented levels of content output.</li></ul>

Your Individual Empire

We vow for richer for poorer. We sacrifice for our children, we give back to our parents. Because in true love and family matters, money's irrelevant and it would be terrible to suggest otherwise. Right?

The Modern Money Questions That Could Save Your Relationships

Yours or Mine?

Your Next Chapter in Life and Work

The Bonus Years

What nobody tells you about power, money, and winning in business There is a moment most executives recognize but rarely talk about. You're sitting in a meeting where the language is polite, the slide deck is professional, and everyone in the room knows someone is about to get destroyed. The budget. The team. The product. The career. They call it a strategic review. What it actually is? A knife fight with better lighting. Business isn't fair. Meritocracy is largely a fiction. The people who talk like sages are usually improvising behind the scenes, and the gap between the official version of how companies work and what actually happens inside them is exactly where careers are built-or quietly ended. The Trick Is Not Minding That It Hurts is the book that lives in that gap. It is a blunt, unsentimental field guide to how the system actually works and how to survive it without losing your sanity. After two decades inside the world's most competitive environments-including senior leadership roles at Facebook, Alibaba, and Expedia, followed by years in the private equity trenches-Lee McCabe has seen how power is built, how decisions are really made, and why the "official story" is often the most dangerous one to believe. If you are ready to stop being naive and start navigating the real world of business, this is your guide.

What Nobody Tells You About Power, Money, and Winning in Business

The Trick Is Not Minding That It Hurts

Mastering the Invisible Shifts That Shape Your Career

The Five Stages of Career Growth

A guide to communicating professionally and authentically in today's workplace. Whether you are a leader, manager, or ambitious young professional, this book provides strategies you can use to communicate effectively and professionally without losing your own voice, command a room without dominating it, and inspire action without forcing it. Drawing on the author's experience teaching Business Communication courses and working for both international organizations and startups, you'll be equipped with proven techniques you can apply right away. Grounded in real-world examples, including how to write a persuasive email, how to navigate a difficult conversation with a colleague, how to craft an engaging virtual presentation, and how to effectively use AI as a support tool, Buxton covers all you need to know about written, spoken, and digital forms of communication.

Speaking and Writing with Professional Impact

Magnetic Communication

Controlling Schritt für Schritt

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