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Business and Management (R0)

 Rajagopal

Contemporary Marketing Strategy

Analyzing Consumer Behavior to Drive Managerial Decision Making

&lt;p class="MsoNormal"&gt;&lt;span style="font-size: 12.0pt; mso-bidi-font-size: 11.0pt; mso-bidi-font-weight: bold;"&gt;Part-I: Role of Consumers.- Chapter 1: &lt;/span&gt;&lt;span style="font-size: 12.0pt; mso-bidi-font-weight: bold;"&gt;Consumer Behavior: Internal Factors.- &lt;/span&gt;&lt;span style="font-size: 12.0pt; mso-bidi-font-size: 11.0pt;"&gt;Chapter 2: &lt;/span&gt;&lt;span style="font-size: 12.0pt;"&gt;Consumer Behavior: External Factors.- Part-II: Market and Organization.- &lt;span style="mso-bidi-font-weight: bold;"&gt;Chapter 3: Understanding Market Environment.- Chapter 4: Strategic Capability and Direction.- &lt;/span&gt;Part-III: Functional Strategies.- &lt;span style="mso-bidi-font-weight: bold;"&gt;Chapter 5: Advanced Marketing-mix.- &lt;/span&gt;&lt;/span&gt;&lt;span style="font-size: 12.0pt; mso-bidi-font-size: 11.0pt;"&gt;Chapter 6: Product and Brand Strategy.- Chapter 7: Pricing Strategy.- Chapter 8: Distribution and Promotion Strategy.- Chapter 9: &lt;/span&gt;&lt;span style="font-size: 12.0pt;"&gt;Marketing Research.&lt;/span&gt;&lt;/p&gt;

This is the updated and expanded edition of the only radical, multidisciplinary, international introduction to intellectual property in its socio-economic contexts. Bringing together voices from law, sociology, economics, political science, and cultural studies from across the Global North and Global South, experts and activists Mat Callahan and Jim Rogers offer a detailed history and analysis of IP before asking critical questions designed to underscore its importance in the broader struggle between capital and the commons. What are the broader implications of IP, whether for agribusiness, pharmaceuticals, education, or entertainment? Is IP law a fundamental pillar of our culture, or has it been used to protect and assert the ownership of, and thus limit, the spread of ideas and creativity? With a chapter structure moving from historical and theoretical foundations to industry-specific conflicts and policy analysis, this book covers the breadth and depth of IP areas, including patents, copyrights, trademarks, and trade secrets, as well as emerging issues such as digital rights and biotechnology. Key features include: - voluminous, up-to-date case studies, both Western and non-Western; - an extensive, jargon-busting list of abbreviations of specialized or technical terms; - a new chapter on copyright and socialism; - revisions and updates accounting for the seismic impacts of artificial intelligence. This is a foundational must-read for all researchers, students, and activists interested in critical analyses of IP laws and policies--not just their legal frameworks, but also their broader social, economic, and political implications.

A Radical Guide to the Past, Present, and Future of the Ownership of Ideas

Rethinking Intellectual Property

Design AI-powered learning experiences that drive engagement, performance and measurable business impact. Learning Experience Design by Donald Clark is a strategic guide for senior learning professionals who need to modernize learning in an AI-driven world. As organizations adopt generative technologies, this book shows how to move beyond outdated course-led models and build adaptive, human-centred learning ecosystems. Focusing on the evolving role of the learning designer, this updated edition combines learning science, data insight and AI capability to help you design scalable, personalized and effective learning strategies. Drawing on research and real-world examples, it addresses the critical challenges of engagement, ethics and skills sustainability. You will learn how to: -Design AI-enabled learning experiences that adapt to learner needs - Use data, context and performance signals to personalize learning - Integrate simulations, games and workflow learning effectively - Employ ethical AI use and support sustainable skills development - Lead AI learning projects and embed learning into daily work This book equips you to lead the transformation of learning, delivering smarter, scalable and more impactful outcomes across your organization. Themes include: learning experience design, AI in learning, adaptive learning, workplace learning, learning strategy, performance support

How to Build Effective Learning in the Age of AI

Learning Experience Design

Disrupting Unsustainable Competitors with Product-Planet Fit

Sustainability Strategy for Deviant Leaders

Independent, inflation-targeting central banks were supposed to deliver stable prices, financial stability and lasting prosperity. Instead, they have presided over financial crises, stagnant growth, rising inequality and the return of inflation. Yet policy makers and politicians have proved remarkably reluctant to challenge the orthodoxy. Why has this model proved so resilient-and what should replace it? In The Gods That Failed, economist Josh Ryan-Collins argues that today's macroeconomic policy framework rests on five powerful myths that have shaped economic thinking since the 1980s. From the "natural" rate of interest and the management of inflation expectations to efficient financial markets and the taboos surrounding fiscal dominance and credit policy, these ideas continue to constrain policymakers even as the evidence against them becomes overwhelming. Blending colourful economic history, cutting-edge research and vivid real-world examples, Ryan-Collins opens-up the often opaque and technocratic world of monetary and financial policy for a wide readership and illustrates its fundamental flaws. At a time of repeated economic and financial shocks, ecological breakdown and geopolitical instability, The Gods That Failed argues that rebuilding our economies will require a wholesale rethinking of how central banks, governments and financial institutions work together to manage money, credit and the macroeconomy.

Rethinking Central Banking and Macrofinancial Policy for the Age of Polycrisis

The Gods that Failed

The old playbook is dead. We have entered an era defined by non-linear dynamics, where AI startups outpace trillion-dollar giants and a single digital token reshapes financial reality overnight. In All Swans Are Black, economic historian Dror Poleg argues that unpredictable, high-impact events are no longer the exception, but the rule. Poleg explains how the shift from tangible factories to intangible assets like software and stories has fractured the relationship between effort and reward. To navigate this chaos, he provides a practical toolkit for a world where nobody knows anything: <ul><li>Leave slack: Maintain flexibility to survive downturns while staying ready for sudden upside.</li><li>Make asymmetrical bets: Lean toward actions where the cost of failure is low but the potential reward is uncapped.</li><li>Find patterns: Stop overanalysing why things happen and start identifying the recurring patterns that actually drive results.</li><li>Stay hungry: Assume that whatever helped you get ahead today will not be enough to keep you there tomorrow.</li></ul> Blending rigorous research with his experience as a combat veteran, executive and tech founder, Poleg shows you how to stop trying to predict the future, and instead learn to start flourishing within its uncertainty.

The New Rules of Wealth, Work and Power

All Swans Are Black

'An excellent look at what Palantir does, as well as a fascinating insight into the mind of its eccentric chief executive' TelegraphPalantir Technologies is the most interesting company in the world -&nbsp;and the most controversial.&nbsp;Palantir builds data integration software: its technology ingests vast quantities of information and quickly identifies patterns, trends and connections that might elude the human eye. Founded in 2003 to help the U.S. government in the war on terrorism - an early investor was the CIA - Palantir is now a $400 billion global colossus whose software is used by major intelligence services (including the Mossad), the U.S. military, the National Health Service in England, and corporate giants like Airbus and BP. From AI to counterterrorism to climate change to immigration to financial fraud to healthcare to the future of warfare, the company is at the nexus of the most critical issues of the twenty-first century.&nbsp;Its billionaire CEO, Alex Karp, is a distinctive figure on the global business scene. A biracial Jew who is also severely dyslexic, Karp has built Palantir into a tech giant despite having no background in either business or computer science. Instead, he's a trained philosopher who has become known for his strongly held views on a range of issues and for his willingness to grapple with the moral and ethical implications of Palantir's work. Those questions have taken on added urgency during the Trump era, which has also brought attention to the political activism of Karp's close friend and Palantir co-founder Peter Thiel.&nbsp;In The Philosopher in the Valley, journalist Michael Steinberger is the first to tell the story of Alex Karp and Palantir from the beginning. Steinberger offers new biographical details and a rich psychological portrait of the man leading one of the world's most secretive companies. Full of revelations, this is an urgent and insightful book about technological power, the surveillance state and the future we all face.

Alex Karp, Palantir and the Rise of the Surveillance State

The Philosopher in the Valley

Humanity's most spectacular era yet is increasingly within reach.So why are we doing everything we can to hold it back?The bestselling author of The Rational Optimist delivers a daring vision of the future - one that is potentially dazzling, but only if we stop sleepwalking into self-inflicted decline.We're on the brink of a truly spectacular explosion of productivity and prosperity, argues Matt Ridley, thanks to a combination of artificial intelligence, material science and genomic knowledge that is unprecedented in its scope and implications. With characteristic wit and ferocity, he confronts the irrational pessimism that dominates public discourse and examines the bureaucratic bloat, regulatory overreach, ideological superstition and crony capitalism that stand in the way.Optimistic in conclusion but unsparing in its analysis, The Flourishing is a rousing call to achieve and innovate by refusing to settle for a merely adequate future when a magnificent one is within reach.

The Rational Pessimist

Platform Supply Chains in the AI Era

Risk Management

Platform Supply Chains 5

This book provides comprehensive analysis of the UK Procurement Act 2023 for practising lawyers and anyone else with a professional interest in in the application of this important post-Brexit regime. It sets out the text of the Act chapter-by-chapter with accompanying commentary. In doing so the authors cover a broad range of issues, including: Reviewing how the legislation is to be understood in a post-Brexit context, focussing on the key innovations brought forward in the Act Contextualising developments, describing the various relevant international instruments such as the WTO Government Procurement Agreement Setting out the consequences of departure from the EU and detachment from EU procurement law Providing detailed discussion of the body of regulations, guidance, and other soft law that frames the content of the Act and will deliver effects of the legislation Addressing the interface with other related public procurement regimes falling outside the Act, such as the Provider Selection Regime in the NHS. Written and prepared by a team of professional and academic experts who have decades of experience of procurement law between them, this is the essential text for practitioners working on a procurement dispute or advisory situation.

Text, Guide, and Analysis

UK Procurement Legislation

Equips legal professionals and stakeholders with a clear, authoritative, and practical guide to the UK legal treatment of digital payments and tokenised assets. The Law of Digital Payments explores the evolving landscape of UK financial law as it adapts to innovations in digital finance. With fintech disrupting traditional models of value exchange, legal professionals must navigate complex regulatory challenges concerning digital wallets, open banking APIs, smart contracts, decentralised finance (DeFi), and the treatment of tokenised assets under common law. This work delves into how UK courts and regulators are addressing these innovations. It provides clarity on the current legal treatment of payment tokens, security tokens, cryptoassets and non-fungible tokens (NFTs). It also investigates the impact of the Financial Services and Markets Act 2023, the Bank of England's stance on central bank digital currencies (CBDCs), and how the Payment Services Regulations and E-Money Regulations are applied to innovative business models. Drawing upon regulatory guidance, case law, and international developments, the book is designed to help practitioners, regulators, academics, and financial institutions understand and navigate the complex intersection of law and digital finance. This title is included in Bloomsbury Professional's Banking and Finance Law online service.

The Law of Digital Payments

Palgrave Studies in Equity, Diversity, Inclusion, and Indigenization in Business

This volume provides a comprehensive exploration of the barriers and facilitators women encounter on their leadership paths, enriching the literature on gender and leadership dynamics. More specifically, it uncovers several previously underexplored areas of women’s&nbsp;identity development as leaders, such as intersectionality, examining how factors such as race, ethnicity, and socioeconomic background intersect with gender to shape unique leadership experiences.The chapters also explore socio-cultural variations in becoming a leader, analyze the impact of organizational norms and expectations on leadership influencing women’s leadership identity, and study how leadership identities evolve through different career stages. By examining these aspects, this work offers new insights into the complex and multifaceted nature of women's leadership identity development across diverse contexts.By highlighting women’s leadership and their identity development, this book uniquely positions itself to help scholars and scholar-practitioners in HRD, leadership, and gender studies gain an in-depth understanding of the current and future challenges women face in becoming leaders and the support mechanisms and processes shaping their leadership identity development.Yoshie Tomozumi Nakamura
 is Associate Professor at the Graduate School of Education and Human Development at George Washington University, USA.&nbsp;She also serves as the Director of the Organizational Leadership and Learning (OLL) Master's Program.&nbsp;She specializes in leadership learning and development and emphasizes&nbsp;empathic communication, interpersonal relationships, and reflection, viewing leadership as a dynamic social process.
 Maria Cseh
 is Professor in Human and Organizational Learning (HOL) at the George Washington University, USA, where she serves as the Director of the HOL Doctoral Program. Her current research is focused on global mindset, cultural intelligence and competence and their leaning and development that will help leaders and change agents address the increasingly complex issues facing our world.

Identity Development Across Sectors and Regions

Women Becoming Leaders

Contemporary Marketing Strategy

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