Contemporary Issues in Sports Marketing
Contemporary Issues in Sports Marketing
Publié par:Manoli, Argyro Elisavet
Contenu
This book explores key and topical issues that are emerging in the field of sport marketing, while calling for further attention to the thriving sports industry. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.
Informations bibliographiques
février 2025, env. 126 pages, Anglais
Taylor and Francis
978-1-032-96835-3