Commander aujourd'hui : Schweizerische Zivilprozessordnung (Art. 1–352 ZPO sowie Art. 400–408 ZPO)

Consumer Psychology

Theories & Applications

Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style.

avril 2023, env. 376 pages, Anglais
Sage Publications
978-1-4739-0698-3

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