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Competitive International Strategy
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Competitive International Strategy

Key Implementation Issues
Publié par:
Pehrsson Anders
Livre (broché)env. 76.00 CHF
livrable dans env. 10-20 jours

Contemporary businesses are exposed to global competition enhanced by new information technology and liberalized cross-border transactions in many industries. Drawing on contemporary research, this book addresses international business strategy formulation and implementation in the global competitive market.

mai 2022, env. 186 pages, Routledge Research in Strategic Management, Anglais
Taylor and Francis
978-0-367-51643-7

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