Commercialisation and Innovation Strategy in Small Firms
Learning to Manage Uncertainty
| Applies theory to practice by presenting original conceptual models that have been developed in seminars and workshops as well as real-world situations<div><br></div><div>Sets out what assessments entrepreneurs should make to decide whether an identified opportunity is viable</div><div><br></div><div>Provides new insights into the factors influencing managerial decision-making in relation to commercialisation within small firms</div><div><br></div> |
Contenu
This book focuses on the process of commercialisation and innovation management in small firms. Although commercialisation and new product development (NPD) has been covered quite extensively, relatively little attention has been given to how small-to-medium enterprises (SMEs) engage with these issues. The book explores this topic in depth, taking a close look at the reasons why decisions are made and mapping this behaviour against established theories and “best practice” models of NPD and commercialisation.<div><br></div><div>The book uses case studies to analyse the relationship between entrepreneurial decision- making and commercialisation, and investigates how and why NPD and commercialisation decisions are made, which offers valuable insights from both a theoretical and applied perspective.</div>
Informations bibliographiques
juin 2022, Anglais
SPRINGER
9789811926518