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Economics and Finance (R0)

María Vázquez-Fariñas

Francisco Cabrera-Gallardo

Business Trajectories in the History of Spain

Sectors, Figures and Transformations

&lt;p class="MsoNormal"&gt;Chapter 1. Companies and Entrepreneurs: An Economic History Perspective.- Chapter 2. The Spanish System of Grain Banks (Sixteenth-Nineteenth Centuries).- Chapter 3. Entrepreneurship and Spanish Bourgeoisie at the Start of the Liberal Revolution: Study of Antequera (Malaga), 1835-1836.- Chapter 4. Foreign Capital in the Gas Industry in Spain, Lebon et Cie. (1845-1925).- Chapter 5. A Century-old Coal Company: Hullera Vasco-Leonesa.- Chapter 6. The Business History of the Malaga Steel Industry.- Chapter 7. Leopoldo Calvo-Sotelo, businessman and politician: a technocratic president?.- Chapter 8. Hotel Companies and Entrepreneurs in 20th-century Spain.- Chapter 9. The Figure of the Executive in the Management of the Modern Company: Pedro Dur&amp;aacute;n Farell and Catalana de Gas (1950-1970).- Chapter 10. Business History in Times of Change: Cycles, Crises and Recovery at Construcciones Calder&amp;oacute;n.&lt;/p&gt;

In an era where traditional marketing techniques are losing their effectiveness, businesses must embrace innovative and forward-thinking strategies to maintain a competitive edge. AI-Driven Blue Ocean Strategies offers business managers, marketers, and entrepreneurs a detailed reference on how to leverage artificial intelligence to create and sustain new Blue Ocean strategies. By combining the power of Artificial Intelligence with the principles of Blue Ocean Strategy, this book provides actionable insights on uncovering new market opportunities, developing differentiated value propositions, and ensuring long-term business success.
With contributions from a diverse team of experts, this book presents a robust framework for applying AI in market research, consumer analysis, and trend forecasting. Through real-world case studies, readers will learn how leading companies are using AI-driven approaches to break free from saturated markets and establish new, uncontested market spaces. The authors provide an avenue for discussion of all aspects of how AI is transforming marketing and customer experience, from big data analysis and predictive analytics to content generation and real-time customer interactions.

Ai-Driven Blue Ocean Strategies

Wie kann ein Unternehmen in Zeiten unerbittlichen Wettbewerbs nachhaltiges und effizientes Wachstum erzielen? Ji Qi, der Architekt dreier an der NASDAQ notierter Unternehmen - Ctrip, Home Inns und schließlich der H World Group -, liefert in diesem wegweisenden Werk tiefgründige Antworten und Reflexionen. Mehr als eine Autobiografie ist dieses Buch eine transformative Denklandkarte, die philosophische Betrachtungen, wissenschaftliche Prinzipien und hart erarbeitete Geschäftspraktiken miteinander verbindet. Ji Qi argumentiert, dass bahnbrechender Erfolg einen grundlegenden Wandel erfordert: von der reinen Gewinnmaximierung hin zur Schaffung echten Mehrwerts. Er zeigt auf, wie das Streben eines Gründers nach Wahrheit, Güte und Schönheit die Unternehmenskultur, das Produktdesign und das bleibende Vermächtnis prägt. Darüber hinaus wird die Entwicklung seiner H World Group zu einer eindrucksvollen Parabel unserer Zeit, die veranschaulicht, wie "disruptive Innovation" ein Akt der Neugestaltung ist und wie "Einfachheit" die höchste Form der Raffinesse darstellt.

Eine Reise voller inspirierender Ideen, Arbeit und Leben eines führenden Serienunternehmer

Das Reich des Herzens

From artificial intelligence (AI) to quantum computing, every new technology is surrounded by 'hype' - but what exactly is hype, and how does it work? This is the first book to take hype seriously, showing how it is made, managed, and mobilised across today's innovation landscapes. Far from being just empty talk, hype has become a structured practice and even a business in its own right. The authors uncover the machinery that drives markets, guides innovation, and shapes whole promissory economies. They also initiate 'Hype Studies' - a new way of understanding how innovation unfolds in the digital age and beyond. After Hype not only establishes hype as a serious object of study but also reveals it to be one of the most powerful yet overlooked forces shaping and influencing our technological future. This title is also available as Open Access on Cambridge Core.

The Business of Taming the Digital Economy

After Hype

Dieses Werk zeigt professionelle Wege auf, wie selbst mit kleinsten Projekten – in traditionellen oder digitalen Welten – viel erreicht werden kann und wie aus ersten Schritten im weiteren Verlauf eine erfolgreiche Gründung bzw. ein wirtschaftlich profitables Start-up hervorgehen kann. Das Buch stellt innovative Möglichkeiten des sozialen Engagements vor und zeigt, wie man Erfolg hat, indem man sich in kluger Weise einbringt. Das Buch bietet vielfältigen Rat, Erfolgsgeschichten und Porträts von Menschen, die durch ihre Initiativen wirklich etwas bewirken konnten.
 
 “Gründet Euch!” knüpft authentisch an den aktuellen Zeitgeist des “Sich-engagieren-Wollens” an und bietet fachkundige Unterstützung, um auf professionellem Wege etwas zu bewirken, durch Blogs, Apps, lokale Initiativen und/oder ein Start-up u.v.m.&nbsp;

Vom ersten Engagement zum erfolgreichen Social Business (AT)

Gründet Euch!

Perfect for event organizers, community builders, hosts - and anyone interested in creating meaningful, human-led events and gatherings. "Magical" is the word most used to describe the Do Lectures. It's where world-class speakers share their story in a former cowshed. Where attendees dine amongst raised beds. And where secret gin bars and hot tubs wait to be discovered... In Do Curate, Clare Hieatt shares insight and learnings from over a decade hosting this iconic event. From curating the speaker lineup to selecting the most fragrant woods to burn, she knows that every detail counts. Now, she will help you to elevate your own events and gathering. Discover: <ul><li>The secret to good curation, from arrival to departure</li><li>Ways to create a more sensory experience</li><li>Why authenticity and human connection are key</li><li>How small events build community</li></ul>Whether corporate conferences or dinner parties, successful hosting is about making people feel at home and creating the conditions for magic to happen: new ideas, experiences and connections. And it's all in the curation.

How to create a small magical event

Do Curate

Foundations of Finance

This book presents an up-to-date account of contemporary themes and topics in finance. It explores the world of finance from a fast-changing and developing finance perspective.Lucid, accessible, yet comprehensive, the volume discusses:<ul> <li>Financial system with its constituents and instruments;</li> <li>Recent trends and approaches in value-added and strategic management;</li> <li>Current laws and legislations in the domain of taxation - direct and indirect;</li> <li>Emerging concepts and practices of digital finance, known as 'fintech'.</li> </ul>Presenting current global trends and real-world cases in finance and richly illustrated with tables, figures and learning tools, this volume will be indispensable for individuals, business managers and management students pursuing courses related to contemporary finance and financial management. It will also be an important resource for executive and management development programmes (EDPs &amp; MDPs) as well as professionals, corporates, entrepreneurs, government officials, academicians and researchers.

Contemporary Finance

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

Every Sunday night, teachers across America are familiar with a host of feelings that have been coined the "Sunday Scaries." Some are excited by the opportunities of a new week, while others are exhausted by the stress of planning lessons to meet constantly shifting educational mandates and the significant emotional needs of an entire generation of students who faced learning loss during and after COVID. The current political climate means that they also feel targeted and are at risk of being fired or demonized for their actions, simply because of a single out-of-context conversation or a misleading video. Creating Teachpreneurs is one way to transform those Sunday Scaries into Monday possibilities. It's a tactical guide and motivational manifesto designed to help educators leverage their existing skills, such as strategic planning, content design, and resilience, and turn them into a profitable and fulfilling business on their own terms.
 There are other options for learning how to start a business. Unlike other business books filled with jargon and fluff, this book speaks directly to the teacher's experience, providing a clear pathway to entrepreneurship rooted in the skills they already use every day. Through a blend of true-to-life stories and fictional vignettes, readers will learn how to turn their classroom wisdom into business impact, gain legal and financial clarity, and build a scalable venture that reclaims their creativity and passion without burning out.

Creating Teachpreneurs

Economic Perspectives on Institutions provides an introduction to the economic analysis of institutions, particularly with respect to the core issues of conflict, coordination and inequality, offering an essential synthesis of what we have learnt so far and highlighting the major gaps to be filled. Readers are introduced to some of the best ideas produced in the field of institutional economics and are provided with a critical assessment both of their ability to explain a number of crucial problems and to offer a guide to the choice of the best policies. This book will be essential reading to all those studying and researching in the field of institutional economics.

Conflict, Coordination, Inequality

Economic Perspectives on Institutions

Most innovation advice breaks down when technology leads the market.
For decades, we've been taught that innovation starts with customer validation, empathy maps, and rapid feedback loops. That approach works when problems are well understood and solutions are incremental. But it quietly fails when feedback loops are slow, expensive, or nonexistent, when the technology itself must exist before customers can even imagine what is possible.
Build First, Market Later is a contrarian but practical book for engineers, technical founders, and system builders working at the edge of what is possible. It explains why breakthrough innovation rarely starts with market demand, why customers often cannot articulate needs for capabilities that do not yet exist, and why the most important innovations emerge from building first, then engaging the market when it is ready.
This book is not a rejection of Lean Startup or design thinking. It is an explanation of their limits, and a guide to when different innovation methods actually apply.
Drawing on examples ranging from lasers and semiconductors to software platforms, AI systems, medical technology, and open-source infrastructure, Farhad Abtahi shows how innovation fails not because of bad ideas, but because of misordered steps. Validation without physics. Stories without systems. Markets consulted before capabilities exist.
Build First, Market Later does not offer a recipe. It offers something more useful: a way to reason about innovation when the usual playbooks stop working.
If you are optimizing features, this book is not for you.
If you are building something that has never existed before, it is.

The Engineers Argument for Breakthrough Innovation

Build First, Market Later

The first of its kind, this book shows that enterprises owned and managed by their own staff as cooperatives, estimated to be over 300,000 in the world and to employ over 15 million people, can be economically sustainable in the long term and substantially contribute to community development.Comprising 26 case studies, the book showcases how by providing membership and control to worker-member-owners and promoting community empowerment, worker-owned cooperatives have built sustainable businesses and fostered democratic decision-making across various sectors and geographies. The analysis emphasises the importance of education and training, capital accumulation facilitated by supportive regulatory frameworks and inter-cooperative systems (networks, agencies, federations, and peer groups), and the role of worker cooperativism in promoting equality, community development, and environmental sustainability. Worker and social cooperatives are well-positioned to address global challenges by promoting sustainable development, equality, and community-centric solutions. Worker cooperativism has shown a strong capacity to innovate socially, but also technologically, including over the past few years, while providing high levels of employment security and welfare.The book is of great use to practitioners within the cooperative movement, in particular the worker-members of worker and social cooperatives themselves, as well as developers of such cooperatives within the cooperative movement, but also among development NGOs and social movements.

Worker-owned Cooperatives Across the World

Cooperativism at Work

Accessible, comprehensive, and rigorous: Public Sector Economics provides the ideal balance of theoretical and applied coverage. In the only textbook to provide rigorous coverage of both economic theory and its applications to real-world policy, Vivien Burrows draws examples from a wide range of countries and encourages students to develop their own ability to apply the theory in new contexts. Key Features: · Provides comprehensive coverage of economic theory in an accessible manner. · Focuses heavily on analyzing applications of the theory to real-world policies. · Includes up-to-date policy examples from the UK, Europe, and a wide range of other countries. · Discusses the neoclassical theory for government intervention, along with critiques and alternative perspectives. · Explores how insights from behavioural economics can inform policy design. · Explains the intuition behind different theories and arguments, rather than abstract mathematical modelling. Digital formats and resources This title is available for students and institutions to purchase in a variety of formats: the e-book offers a mobile experience and convenient access along with functionality tools, navigation features and links that offer extra learning support. It also contains case studies covering topics such as the Spanish wealth tax, water privatisation in England, and policies to reduce global plastic pollution. For more information about e-books, please visit www.oxfordtextbooks.co.uk/ebooks Teaching resources for adopting lecturers include: Data Exercises

Theory and Applications

Public Sector Economics

Business Trajectories in the History of Spain

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