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2024

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

Principles of Fintech is designed to prepare upper-level undergraduate and postgraduate business and financial management students to innovate with the latest financial technology. It combines real-world examples, critical reflection and applied frameworks for students to understand how to use Fintech creatively and responsibly in their future careers. This textbook: -Introduces the fundamentals of Fintech, including the technology and business models underpinning it -Covers the use of key technologies, such as generative AI and blockchain, as well as the applications of Fintech from digital payment to insurance (InsurTech) and wealth and asset management (WealthTech), &gt;Principles of Fintech bridges the gap between technology, finance and strategy, with real-world examples from both successful and failed Fintech initiatives. This textbook includes key pedagogical features such as learning objectives, chapter summaries and reflective questions to challenge students to apply theory into practical contexts. Additional online resources include lecturer slides, suggested classroom activities, discussion question prompts, and regularly updated real-world examples and further reading.

Financial Technology, Business Models and Strategic Innovation

Principles of Fintech

If you're a writer or other content creator, your copyrights are precious assets. The Copyright Handbook shows you how to protect and profit from your creative works and avoid infringing on anyone else's copyrights. Understanding copyright law is especially important in the age of AI-created works and the use of copyrighted works to train AI models. Find information and forms to help you: <ul> <li>learn what works copyright law does and doesn't protect</li> <li>register your work with the Copyright Office</li> <li>understand fair use</li> <li>get permission to use others' copyrighted works</li> <li>deal with infringers, online and off</li> <li>transfer ownership of a copyright, and</li> <li>profit from your copyright.</li> </ul> The 16th edition is updated with key court decisions and emerging rules in order to provide the latest guidance on registering and protecting your work. With Downloadable Forms: Essential forms and agreements including a Copyright Assignment, Work-Made-for-Hire Agreement, Collaboration Agreement, and Permission Agreement are available for download (details inside).

What Every Writer Needs to Know

The Copyright Handbook

The Women's Small Business Start-Up Kit, written by the author of the bestselling The Small Business Start-Up Kit, gives you the practical and legal information you need to kickstart a successful enterprise―whether you're an creative type, an independent consultant, or a Fortune 500-seeker. In addition to a breakdown of the common issues and concerns facing women entrepreneurs of every stripe, you'll find information and guidance on: <ul> <li>drafting a solid business plan and developing ongoing strategic planning habits</li> <li>raising startup money, including through crowdfunding</li> <li>choosing a legal structure and hiring employees</li> <li>managing finances and taxes</li> <li>handling health insurance</li> </ul> <ul> <li>qualifying for special certification programs and contracts for women-owned businesses</li> <li>making the most of your website and social media, and</li> <li>marketing and branding your business on a budget.</li> </ul> You'll also hear from successful women business owners whose insights will inform and inspire you. The book includes access (through a special link on Nolo.com) to a cash flow projection worksheet, partnership agreement, and other useful forms.

A Step-By-Step Legal Guide

The Women's Small Business Start-Up Kit

Every Airbnb Host's Tax Guide is a clear, practical resource for U.S. short-term rental hosts. Packed with up-to-date information, you'll learn everything you need to know about short-term rental taxes in Every Airbnb Host's Tax Guide. This book is the essential, easy-to-follow reference for U.S. short-term rental hosts to learn about how to save on taxes, maximize deductions, and stay compliant with current IRS rules. Whether you rent your property through Airbnb, Vrbo, or another platform, you want to make sure you understand all the tax rules, including the 20% pass-through deduction. Every Airbnb Host's Tax Guide tells rental hosts everything they need to know about taxes for short-term rentals, including deductions they may take, depreciation, when short-term rentals are tax-free, and how to report rental income. This new edition also has information on how short-term rental hosts can protect themselves from IRS audits, as well as strategies for deducting rental losses. It also discusses how the One Big Beautiful Bill Act (the massive tax reform law passed in 2025) affects short-term rental hosts. Take all the short-term rental deductions to which you're entitled, pay no more tax than is legally required, and stay out of trouble with the IRS. This book provides all of this information in a practical, easy-to-understand way. All short-term rental hosts in the United States can benefit from this comprehensive tax guide. Every Airbnb Host's Tax Guide is the first, and still the best, of its kind.

Every Airbnb Host's Tax Guide

Develop culturally intelligent marketing strategies for a digitally connected global marketplace. International Marketing is designed for postgraduate marketing students studying International Marketing and International Marketing Strategy. This textbook equips students with the theoretical frameworks and applied tools required to design, implement and evaluate marketing strategies across borders in an increasingly digital and regulated environment. Sue Ollerhead explores how brands can enter, compete and grow internationally while remaining culturally sensitive, legally compliant and strategically coherent. This book integrates core international marketing theory with practical application, covering market entry strategies, dynamic pricing, cross-border brand positioning and digital platform management. Students examine how organizations adapt products and services to meet local market needs while maintaining universal quality standards, sustainability commitments and ethical responsibility. Legal and regulatory considerations are embedded throughout, alongside discussion of environmental impact, societal expectations and global governance frameworks. Real-world examples from Coca-Cola, Depop and MPesa illustrate how international marketing decisions influence long-term brand performance and customer relationships across diverse markets. This textbook includes: - Guidance on digital international marketing, including market entry, pricing and cross-border brand strategy - Chapter overviews, key learning outcomes, key concept boxes and exercise questions - Online resources including lecture slides and a lecturer's manual with exercise answers - Strategic insights and analysis on operating effectively within international environments

Utilize a Digital Approach in International Marketing Strategies

International Marketing

Tourism Transition to a More Just and Sustainable Future

Tourism, Global Crises and Justice

Routledge Studies in Innovation, Organizations and Technology

Increasingly firms are moving away from the 'closed innovation paradigm' in which most R&amp;D is carried out in-house, in isolation and secrecy, to a more open way of working in which firms actively collaborate with other companies and institutions. Although this 'open innovation' is receiving more attention in academic research, the existing literature is largely qualitative and focused on the practices of high-technology multi-national firms and generally ignores the work being carried out in this area by SMEs. Using a combination of theory and cutting edge empirical (quantitative) investigation, Pooran Wynarczyk strives to address this major gap in current literature.

The Dynamics of Open Innovation in SMEs

Learn how to navigate the complex landscape of humanitarian logistics and effectively manage humanitarian supply networks in times of crisis with this comprehensive guide.

Prepare and Respond to Disasters and Complex Emergencies

Humanitarian Logistics

Afterword by Len DeCandia, former Chief Procurement Officer, Johnson &amp; Johnson and&nbsp;Estée Lauder, and former Chief Supply Officer, Roche NA Featuring an essay by Packy McCormick, writer and investor, Not Boring Leverage AI and robotics to transform industries, launch new business models, and dominate markets The Predictive Enterprise: How Superhuman Supply Chains Transform Global Business digs deep into the exciting business opportunities created by a new kind of supply chain-one powered by AI and autonomous technologies-to deliver an exponential increase in productivity and throughput. From superintelligent humanoid robots, to sensorized loading docks, to autonomous and AI-augmented supplier negotiations, to predictive materials management, this book covers all aspects of superhuman supply chains within the context of larger global enterprise digital transformations. Drawing from interviews with Global 2000 executives and real-world case studies at companies like Chevron, Standard Industries, Koch Industries, as well as Amazon, Walmart, and Tesla, this book delivers key insights on: <ul> <li>Autonomous distribution centers, humanoids, self-driving everything, including drone swarms, and more</li> <li>Leapfrogging and retrofitting legacy infrastructure, systems, facilities, and workforces for exponential gains</li> <li>Third party AI risks for large enterprises and AI governance for supply chain teams, including challenges associated with security, privacy, and data governance</li> <li>The role of simulations in disaster response, including extreme weather events, geopolitical conflicts, trade wars and other supply disruptions and how AI is boosting resiliency and agility</li> <li>Dealing with social anxiety around job loss and replacement and overcoming naysayers, by creating a Ready-Aim-Fire game plan to test-and-learn and iterate quickly and continuously to nail and scale big wins from superhuman supply chains</li> </ul> The Predictive Enterprise is a timely, essential read for a global audience of business executives seeking to capitalize on the autonomous technologies that are quickly reshaping the world of global business as supply chains grapple with an adversarial US-China geopolitical landscape and increasingly are being asked to absorb the impact of disruption events without adding headcount.

How Superhuman Supply Chains Transform Global Business

The Predictive Enterprise

Foundations of Finance

This book presents an up-to-date account of contemporary themes and topics in finance. It explores the world of finance from a fast-changing and developing finance perspective.Lucid, accessible, yet comprehensive, the volume discusses:<ul> <li>Financial system with its constituents and instruments;</li> <li>Recent trends and approaches in value-added and strategic management;</li> <li>Current laws and legislations in the domain of taxation - direct and indirect;</li> <li>Emerging concepts and practices of digital finance, known as 'fintech'.</li> </ul>Presenting current global trends and real-world cases in finance and richly illustrated with tables, figures and learning tools, this volume will be indispensable for individuals, business managers and management students pursuing courses related to contemporary finance and financial management. It will also be an important resource for executive and management development programmes (EDPs &amp; MDPs) as well as professionals, corporates, entrepreneurs, government officials, academicians and researchers.

Contemporary Finance

Business Rankings Annual

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