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Sherbanee J: Business for Creatives

Business for Creatives

An Essential Guide for Building a Thriving Creative Practice

Routledge Research in the Creative and Cultural Industries

The music industry offers the opportunity to pursue a career as either a creative (artist, producer, songwriter, etc.) or as a music business "logician" (artist manager, agent, entertainment attorney, venue manager, etc.). Though both vocational paths are integral to the industry's success, the work of calling songs into existence or entertaining an audience differs from the administrative aspects of the business, such as operating an entertainment company. And while the daily activities of creatives may differ from those of the music business logician, the music industry careerist may sense a call to Career Duality, to work on both sides of the industry as a Career Dualist, a concept this book introduces, defines, and explores in the context of the music industry.

This new volume speaks to the dilemma experienced by those struggling with career decisions involving whether to work in the industry using their analytical abilities, or to work as a creative, or to do both. The potential financial challenges encountered in working in the industry as an emerging artist may necessitate maintaining a second and simultaneous occupation (possibly outside the industry) that offers economic survival. However, this is not Career Duality. Likewise, attending to the business affairs that impact all creatives is not Career Duality. Rather, Career Duality involves the deliberate pursuit of a dual career as both a music industry creative and music business logician, which is stimulated by the drive to express dual proclivities that are simultaneously artistic and analytical.

By offering a Career Duality model and other constructs, examining research on careers, calling, authenticity and related concepts, and providing profiles of music industry dualists, this book takes readers on a journey of self-exploration and offers insights and recommendations for charting an authentic career path. This is a practical examination for not only music industry professionals and the entertainment industry, but for individuals interested in expressing both the analytical and artistic self in the context of career.

Career Duality in the Creative Industries

Music Business Careers

Praise for Erika Lust: 'The queen of ethical porn' - The Times 'Lust has blazed a trail' - Dazed 'We're so into it' - Cosmopolitan In Lust: Pleasure, Performance, Power, Erika Lust tells the story of how a shy 'good girl' came to create one of the most talked-about studios in the world. She takes us behind the scenes of her films to glimpse the passion and chaos of making art about sex, and shares the lessons she has learned as a female leader in a male-dominated, frequently misogynistic, industry. And she addresses the ubiquity of online porn, offering a way forward that eschews moral panic in favour of creativity and pleasure. Ultimately, Lust argues, it is time that we change the stories we tell about sex. Growing up in Sweden, Erika Lust always knew that some things were off limits. Despite her liberal upbringing, she learned that adults were embarrassed if she asked them about sex. At the same time, she knew that men watched something called porn. Decades later, Lust is the world's leading feminist adult filmmaker and has been dubbed the 'queen of ethical porn', making pioneering films which centre women's experiences and push back against shame to tell liberating stories of desire. Perfect for fans of Gillian Anderson's Want, Pleasure by Emma-Louise Boynton and Flick by Kate Lister.

Pleasure, Performance, Power

Lust

The Creative's Guide to Getting Started

<div>Stop selling pretty logos. Start building brands that work in the real world. James Martin (Made by James) cuts through the bullsh*t to show you how. Do inflated processes, branding jargon, and performative “thought leadership” leave you feeling like creativity is not enough or that you must become a brand psychologist to be taken seriously? No Bullsh*t Branding strips branding back to what it truly requires. No mystique. No posturing. No bloated decks. Just clear tools and creative confidence to build brands that succeed in the market, not only in portfolios. You will learn to build brands from the inside out using the Five Idea Keys, the Minimum Viable Brand, and reputation-through-evidence frameworks. You will not be asked to reinvent yourself as a coach or consultant. You will learn to think, make, and ship brands with honesty, clarity, and conviction. This is for designers who want to move beyond execution and operate as true creative partners. You will learn to shape ideas with intention, design identities with purpose, and build reputations that grow through proof, not performance. You will also learn how to apply these tools to your own ideas. The goal is not only stronger client outcomes. It is to help you release your own concepts without perfectionism, build your creative voice publicly, and grow a career grounded in real-world evidence rather than noise. You will discover: <ul><li>Why real brands begin with truthful ideas, not tactics</li><li>How to use the Five Idea Keys to turn sparks into structured brand foundations</li><li>How to build a Minimum Viable Brand without unnecessary complexity</li><li>How to choose names, messaging, and visuals that serve the idea</li><li>How to attract aligned clients through proof, not persuasion</li><li>How to grow your reputation alongside your client work, without burnout</li></ul> Through real case studies and transparent process breakdowns, No Bullsh*t Branding shows how clarity, evidence, and creative honesty outperform inflated theory and trend-chasing every time. If you have ever felt underqualified, overcomplicated, or pressured to follow industry scripts, this book will help you trust your instincts, sharpen your craft, and build brands that stand up in the world and stand out in the market, including your own. With wit, warmth, and a justified level of profanity, No Bullsh*t Branding champions designers, honors creative instinct, and teaches branding without the nonsense.</div>

A Step-by-Step Guide to Discover, Design, and Deliver Your Brand

No Bullsh*t Branding

The Creative Entrepreneur is a practical guide for turning creative talent into a sustainable, purpose-driven business.

Written for artists, makers, writers, and multi-passionate creators, this book helps you clarify your direction, build a strong brand, and grow a business that feels authentic-without losing your creative voice or burning out.

Inside, you'll learn how to:
¿ Define your creative focus and business direction
¿ Identify the audience that truly values your work
¿ Build a brand that stands out
¿ Launch and grow with confidence
¿ Market your products or services simply and effectively
¿ Create sustainable income while protecting your creativity

Whether you're starting from scratch or ready to take your passion to the next level, The Creative Entrepreneur provides the mindset, structure, and tools to help you build a business that supports both your vision and your life.

Create with purpose.
Build with intention.
Thrive on your own terms.

Starting and Thriving in Your Own Small Business

The Creative Entrepreneur

A Guide to the Business of Being a Children's Book Author or Illustrator

K Is for Kidlit

The extraordinary beauty, cultural wealth, and diversity of EU's coastal areas have designated them as one of the preferred destinations for many holiday-goers. The numerous businesses that operate in these heavily traveled areas have to struggle with other similarly-minded companies and with providing sustainable practices for the people and surrounding area. Managing, Marketing, and Maintaining Maritime and Coastal Tourism is a pivotal reference source that provides vital material on the application of multidisciplinary and interdisciplinarity logic surrounding sea tourism. While highlighting topics such as destination marketing, event management, and global business, this publication explores the dynamic capabilities and the methods of overall management of hospitality by the sea. This book is ideally designed for marketers, advertisers, tour directors, cruise directors, travel agents, port managers, coastal cities managers, event coordinators, academics, students, researchers, policymakers, public managers, and tourism entrepreneurs.

Managing, Marketing, and Maintaining Maritime and Coastal Tourism

The Rough Start Guide To Starting A Ghibli Inspired Business

In a world where balancing a day job and personal passions can feel like a juggling act, The Side Hustle Handbook: Turn Your Passion into Profit is your guide to making it all work. Whether you're dreaming of transforming a hobby into a part-time moneymaker or envisioning the next big startup, this book provides the tools you need to start and grow your side hustle at your own pace. Packed with creative exercises, insightful quizzes, and practical advice, this handbook helps you harness your right-brained creativity and left-brained entrepreneurial skills. No matter where you are on your journey, The Side Hustle Handbook is designed to inspire and guide you toward making your passion profitable. You're ready-let's get started!

Turn Your Passion into Profit

The Side Hustle Handbook

"Both a page-turner and a thorough academic study. Drawing on ethnographic research and interviews with influencers and artists, Sophie Bishop astutely and creatively combines theoretical reflection with lively examples of how influencer practices and strategies are increasingly used in professional and everyday life."--Thomas Poell, coauthor of Platforms and Cultural Production "In this rich, sympathetic study of influencer culture, Bishop shows how algorithmic systems are brought to life by the people who inhabit them. As more kinds of work are drawn into algorithmic orbits, the struggles and strategizing of influencers are, as Bishop ably demonstrates, relevant to us all."--Nick Seaver, author of Computing Taste: Algorithms and the Makers of Music Recommendation "Drawing from conversations across sociology and media studies, Influencer Creep brings Howard Becker's Art Worlds into the present day, where creative industries are increasingly mediated by social media platforms. Bishop reveals how artists, especially women, package their daily lives and work as 'content' as they seek to cash in on the promises and sidestep the perils of platformized creative work. I will be citing, teaching, and--dare I say--posting about Influencer Creep for years to come."--Hannah Wohl, author of Bound by Creativity: How Contemporary Art Is Created and Judged

How Optimization, Authenticity, and Self-Branding Transform Creative Culture

Influencer Creep

Business for Creatives

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