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Gesamtkatalog

Catalogue complet

Business and the Metaverse

Opportunities and Challenges in Management, Economics and Finance

This book presents contemporary discussions on how consumers think, decide, and act in the digital world. Through contributions from scholars across diverse marketing domains, the book explores online decision-making, social engagement, influencer dynamics, and the growing importance of privacy and ethical responsibility. It connects classical consumer behavior theories with emerging practices shaped by digitalization. The chapters extend that tradition by offering theoretical and empirical insights for academics, practitioners, and policymakers who wish to understand how consumer behavior evolves within dynamic digital marketplaces. This edited volume originated from the International Conference Marketing Communication 2025 (ICMC), organised Mudra Institute of Communications, Ahmedabad, India.&nbsp;
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Varsha Jain, Professor of Marketing, ESSCA France, is Deputy Editor of the Journal of Consumer Behaviour and Associate Editor at three “A” journals. She has received awards, chaired global conferences, and published over 145 papers including leading A* and A journals.
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Githa Heggde, Dean at MICA, holds a Ph.D. in Management from Bharathiar University. With over 30 years of academic, consulting, and industry experience, she has led top business schools, guided institutional turnarounds, contributed to government initiatives, consulted corporates, and published research and books in marketing and supply chain management.
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Russel Belk's research explores the meanings of possessions, collecting, gift-giving, sharing, and materialism. His work is often cultural, visual, qualitative, and interpretive. By examining how possessions hold meaning after acquisition and how cultures view consumption, he believes we gain deeper insights into how people define themselves through what they desire, own, and use.
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George Spais is an adjunct faculty member at the Hellenic Open University. His expertise includes promotion management, digital marketing, and marketing education. His research is widely published in scholarly journals of marketing, and he worked extensively as marketing consultant and serves as editor for several major marketing journals.

Insights into Consumer Decisions, Social Influence, and Responsible Marketing

Marketing in the Digital Age

Management for Professionals

This book aims to examine the practical implications of digital video advertising across a wide range of contemporary video formats. It systematically explores the contributions of advanced advertising technologies—including 360-degree video, virtual reality, augmented reality, mixed reality, 3D and 2D video formats, artificial intelligence, blockchain technology, high-definition (HD) video, and Dolby surround sound—in enhancing consumer experience and engagement. The book provides actionable insights into visual arrangement strategies and immersive design principles, making it a valuable reference for advertising design agencies, creative professionals, and expert panels involved in digital and 3D video advertising. In addition, it serves as a comprehensive knowledge resource for researchers working in gamification, virtual reality, and augmented reality by presenting the latest research findings in advertising technology. By outlining emerging trends and proposing future research directions, the book offers significant academic value for postgraduate and doctoral students seeking to pursue research in digital video advertising and related advertising technologies. &nbsp;The book is structured into three interrelated parts. The first part establishes the conceptual foundation of social proof and social media–driven influences on consumer decision-making. Chapters in this section analyze social media marketing strategies, mechanisms of brand awareness creation, the role of fear of missing out (FOMO), and the dynamics of digital influence shaping consumer behavior. The second part focuses on technological advancements that are redefining digital video advertising practices. It explores immersive and data-driven formats such as virtual reality, augmented reality, short-form video advertising, metaverse-based product demonstrations, and advanced video analytics. The final part examines effective digital video advertising strategies through the lens of consumer cognition, ethics, and engagement. Key themes include gamification, 3D video advertising in sports marketing, digital twins, extended reality (XR) technologies, and ethical concerns associated with artificial intelligence and data analytics.

Digital Advertising and Consumer Behavior 

Overgeared

Grids Rückkehr nach Winston wird groß gefeiert. Nur kennt noch niemand diesen unscheinbaren Schmied. Doch das wird sich ändern, denn schon bald werden die Hochzeitsglocken für die Herrin Irene und Grid läuten!

Overgeared 07

Professional Practice in Governance and Public Organizations

This Open Access book highlights the importance of administrative microdata sources. Administrative data presents several advantages, including wide coverage, low measurement error and collection costs, and interoperability with surveys.&nbsp;Improved access would benefit many stakeholders: the research community would produce higher-quality and more numerous publications, policymakers and citizens would learn whether policies are effective, firms would benefit from greater market transparency, and trust in public institutions would increase. However, many barriers still exist. This book aims to address these issues.Focusing on the European Union, the book is organized into two parts. The first part analyzes the access regimes in each EU country. It provides data users with information on how to access administrative data and offers data holders best practices for combining access with data security. The second part documents the benefits of administrative data in key policy areas - society, the economy, and the environment - and identifies specific areas of intervention.Administrative data are the foundation for modern policy analysis. Berton and Paruolo’s exciting new book highlights state-of-the art applications of administrative data, offering practical advice on how to use the right data to learn “what works”. It also includes a valuable country-by-country overview of the administrative data in each EU country, curated by a who’s who list of experts.&nbsp; A must-read for anyone looking to learn more about the prospects and potential for administrative data in the EU.David CardCo-winner of the 2021 Nobel Memorial Prize in Economics

From Administrative Sources to Public Value

Data-Driven Learning in the EU

Banking and Finance has emerged as a leading sector of the Indian economy. Notwithstanding this, due to its technical nature, the sector has by and large remained outside the purview of the uninitiated readers. The Routledge Handbook of Indian Banking and Finance is devoted to analytical accounts of various aspects of Indian banking and finance and tries to address this vacuum.Written in non-technical language by prominent academics and industry experts, each chapter explores the basic tenets and current challenges within Indian banking and finance across three core areas: institutions, markets, and regulation. Institutions cover issues relating to commercial banks, co-operative banks, technological aspects of banking, mutual funds, insurance, or financial inclusion. Various markets are covered as well, and these include equity, bond, commodities, private equity, forex, money, real estate finance, or alternative assets. The regulatory section addresses regulation of banking, the risk management practices and norms in the banking sector, insurance, pension funds, securities market and role of government in finance. The chapters provide a comprehensive narrative tracing the evolutionary chronicle of a particular segment of the financial sector while delving into current issues and speculating on the shape of things to come.Offering a comprehensive coverage, this book will be a go-to resource for beginners and specialists alike. It will be of interest to those working with corporate finance, banking, finance, economics, business &amp; industry, management and marketing, and banking &amp; finance related law.

The Routledge Handbook of Indian Banking and Finance

Studien zum Internationalen Wirtschaftsrecht

Die Arbeit untersucht die rechtliche Ausgestaltung von Freihandelsabkommen im Waren- und Dienstleistungshandel hinsichtlich ihrer Vereinbarkeit mit dem WTO-Recht. Der Fokus liegt auf der Analyse typischer rechtlicher Gestaltungsmuster und ihrer Bedeutung für die Fortentwicklung des internationalen Handelsrechts. Es wird aufgezeigt, wie Freihandelsabkommen über das bestehende Welthandelsrecht hinauswirken und zentrale Impulse für die rechtliche und politische Gestaltung globaler Wirtschaftsbeziehungen setzen. Die Publikation richtet sich an Jurist:innen, politische Entscheidungsträger:innen sowie Fachleute des internationalen Handels.

Anforderungen und Ausgestaltung des Waren- und Dienstleistungshandels in Freihandelsabkommen

This book uncovers how video game contracts act as monologues of power, moulding players to align with proprietary ideologies. In the era of interactive technologies, the player emerges as a vital yet curiously overlooked figure. While copyright law governs the creation and distribution of these technologies, it sidesteps the player, leaving private contracts to define their role and obligations. Using video games as a case study, this book fills the gap left by copyright law, offering an innovative socio-legal methodology to interrogate and challenge harmful contractual norms. By analysing contracts as a form of critical discourse, the book exposes the contradictions and idealisations embedded in these agreements, which often serve to reinforce industry priorities. It is an essential resource for scholars in intellectual property law, video game studies, and socio-legal research, contributing to pressing debates on user rights and the shifting balance of power in interactive industries. With its fresh perspective on the interplay of copyright, contract, and cultural participation, the book redefines the player's role in a rapidly evolving digital landscape, offering new tools to understand and critique the legal frameworks shaping this most interactive of industries.

Terms of Play

Copyright, Contract, and Video Games

Global Science Education

This book explores how pharmaceutical evidence is designed, interpreted, and used, drawing on positivist, constructivist, critical realist, pragmatist, feminist, and decolonial traditions. It shows how dominant evidence paradigms often struggle to account for time, population heterogeneity, patient experience, and context across contemporary therapeutic and care settings.Rather than treating these dimensions as downstream complications, the book advances an evidence ecology approach-understanding evidence as an interacting system of methods, institutions, and social worlds-and offers a framework for aligning scientific rigor with access, uptake, and sustained therapeutic impact across diverse settings.Key Features<ul> <li>A conceptual framework showing how different philosophical positions influence evidence creation, interpretation, and governance.</li> <li>A practical toolkit for translating those stances into study designs, evaluation metrics, and strategic decision frameworks.</li> <li>A bridge between academic reflection and professional application, enabling researchers, policymakers, and industry teams to align evidence with ethics, culture, and context.</li> </ul>

Evidence Ecologies

Reframing Pharma through Global Health and Social Science

This book focuses on contemporary problems related to fraud and risk in commercial law.

It has been said by some that we are in a 'golden age of fraud'. In part this has been caused by globalisation, technological changes and the financialisation of business. This has resulted in the creation of automated linkages with integrated supply chains and the creation of systemic risks, which have been exacerbated by new forms of intangible assets like tokens and their ease of movement. While regulation has ebbed and flowed given the desire of governments to generate economic growth, as well as the distrust of their coercive powers, the courts have sought to strike a balance between considerations such as commercial certainty and fairness.

The book provides an analysis of key contemporary issues on the theme of fraud and risk in commercial law, including: technology and fraud, secondary liability and 'failure to prevent' economic crime, abuse of business entities, insolvency and creditor protection, injunctions and other orders, cross-border issues, the relationship between regulation and private law, and solutions for policy makers.

Fraud and Risk in Commercial Law

This book is a practical guide for legal professionals and policymakers to help navigate the current and evolving legal issues of Industry 4.0, featuring contributions from legal practitioners and technology and industry experts. It provides the necessary tools to navigate the complex regulatory, legal, ethical, and compliance issues arising from the integration of IoT, AI, digital twins, smart factories, big data, virtual reality, and cloud computing into the industrial world. The book helps readers consider risks, protect intellectual property, ensure data security, and deal with evolving legal standards in the industrial metaverse. Covering key topics including regulatory compliance, jurisdiction, intellectual property rights, cybersecurity, and data protection, the book also pays special attention to new areas such as ethical AI, data protection in IoT, and liability for autonomous systems and digital twins. These technologies, and their use in often highly regulated areas, are creating new legal questions and concerns. Industry 4.0 is not just about technology; it also brings significant changes to the way businesses operate and interact. As the technology continues to evolve, the legal implications will ripple across various sectors, from manufacturing to finance. This book explores how traditional legal concepts, such as liability, contract enforcement, and intellectual property, must adapt to this new landscape. The book also looks at contract law in smart supply chains and discusses the impact of automation on employment law and human rights. Additionally, it examines sustainability and environmental law in the context of the industrial metaverse. Providing a well-rounded understanding of the legal and technological landscape it is an essential resource for navigating the future of the industrial metaverse. This title is included in Bloomsbury Professional's Cyber Law online service.

A Legal Guide to Industry 4.0

Negotiating the Industrial Metaverse

Routledge Practical Textbooks in Shipping Management

Shipping moves over 90% of global trade, yet for many, the industry remains unseen. Introduction to Shipping brings this vast and vital world into focus with a clear, practical, and engaging guide.The book builds a solid foundation by linking key participants, transactions, operations, and legal elements into one cohesive narrative. Complex concepts are broken down step by step, ensuring accessibility for beginners while offering depth and relevance for professionals. Balancing theory with practice, Introduction to Shipping also addresses the industry's most pressing developments, from digitalization and AI-driven logistics to green shipping technologies and evolving environmental challenges.Whether you are a student taking your first steps into the field or a practitioner seeking to sharpen and systematize your knowledge, Introduction to Shipping serves as a vital reference to the forces driving global trade.

A Modern Guide to Maritime Shipping Industry

Introduction to Shipping

Die aktualisierte und erweiterte zweite Auflage des Lehrbuchs zum Energierecht bietet eine systematische Einführung in die Methodik und den Inhalt der rechtlichen Regulierung der Energiewirtschaft in gewohnt verständlicher und systematischer Weise. Zusätzlich werden aktuelle Themen, wie bspw. die Gestaltung einer zukünftigen Wasserstoffwirtschaft, der Einsatz von KI in der Energiewirtschaft und neue Regelungen zur Krisenfestigkeit der deutschen und europäischen Energiemärkte verständlich aufbereitet. Den Leser:innen wird ermöglicht, durch kurz gehaltene Wissenseinheiten einen fundierten Einstieg in die verschiedenen Teilgebiete des Energiewirtschaftsrechts zu erlangen und ihr Wissen anschließend anhand ausgewählter Fragen anhand von Fällen, die den wichtigsten obergerichtlichen Entscheidungen nachempfundenen sind, zu vertiefen.

Einführung

Energierecht

Business and the Metaverse

Autres titres sur ce thème