Building Trust in Startup Communication
Exploring the Interplay of Arguments and Stories in the Case of the Nikola Corporation
De:
Born, MariusAutres titres de la collection: Springer Business Cases
Afficher toutMarketing Cases from Emerging Multinational Enterprises (eMNEs)
National Brands Asserting Themselves on the Global Stage
Springer, 2025
978-3-031-63396-6
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livrable dans env. 5 jours
Building Trust in Startup Communication
Exploring the Interplay of Arguments and Stories in the Case of the Nikola Corporation
Springer, 2024
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Springer, 2024
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