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Brands, Branding, and Consumerism

Personal and Social Influences on Consumption

A riveting narrative account of how prediction markets are changing our world and transforming the very nature of democracy."In The Big Bet, Michael Auerbach explores the past, present, and future of the prediction market ... This is a dazzling and entertaining book ... But it is also an urgent warning about what we might gamble away if we become a society that wagers on everything." -Patrick Radden Keefe, #1 New York Times bestselling author of London FallingIn recent years, prediction markets have swept the world, fundamentally changing the nature of gambling and making their youthful pioneers billionaires. Quickly outpacing traditional political polling in accuracy, these markets have made headlines for portending shocking events-from Donald Trump's 2024 victory over Kamala Harris to the capture of Nicolas Maduro. But are these markets really a new phenomenon? And what does it mean when those tasked with safeguarding democracy hold financial stakes in its volatility?From wagers on papal conclaves in Renaissance Rome to the Pentagon's ill-fated terrorism futures exchange to blockchain-based betting on Polymarket today, The Big Bet tells the gripping five-hundred-year story of this unregulated, multibillion dollar industry.As Auerbach shows, prediction markets are not an anomaly-they are the logical endpoint of a society that applies market capitalism to every aspect of life. Facing a world where everything is a wager and nothing is off limits, The Big Bet urges us to ask: What happens when democracy becomes another commodity?

Prediction Markets and the Future of Democracy

The Big Bet

Law, Governance and Technology Series

An EU Law Perspective

Consumer Protection and Online Travel Platforms

Mit dem Brand-AI-Voice-Compass Markenstimmen systematisch gestalten

KI-generierte Sprache in der Markenkommunikation

BestMasters

Die vorliegende Studie untersucht, welche psychologischen Faktoren Menschen dazu bewegen, regelmäßige Dauerspenden in Form von Patenschaften oder regelmäßigen Förderspenden an Mission ohne Grenzen e. V. zu leisten. Mithilfe einer empirischen Online-Befragung wurde statistisch analysiert, welchen Einfluss die Konstrukte Commitment, Zufriedenheit, Vertrauen, Identifikation und Loyalität sowie Kommunikationsmaßnahmen wie Spendermagazin, Homepage und Spendenbriefe auf die Spenderbindung haben. Die Ergebnisse zeigen insbesondere, dass Commitment und Identifikation die wichtigsten Determinanten von Dauerspenden sind und durch gezielte Fundraising- und Kommunikationsmaßnahmen gestärkt werden können.

Eine Untersuchung der psychologischen Determinanten von Spenderbindung

Patenschaften, Dauerspenden und Relationship-Fundraising

Innovatives Markenmanagement

Markierungsstrategien für Familienunternehmen

Palgrave Studies in Marketing, Organizations and Society

This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strongly promote their brand image or personality that there is little emphasis on promoting the branded products themselves. Central to this evolution is the development and protection of brand identifiers, such as names, logos, and more, as well as the development of registration and conflict-resolution systems to resolve disputes regarding brand identifier similarities. 


The author meticulously navigates the historical evolution of brand marketing, elucidating the manner in which this practice has evolved over time. To get a sense of how much brand marketing has grown, he examines advertising expenditures, the scholarly and professional literature, a few case studies, and the growing number of brand identifier registrations and disputes. He examines several legal areas including trademarks, unfair competition, copyrights, design patents and even antitrust law. In modern times, the legal system not only enables brand marketing but sets limits on it as well. The book concludes by examining some modern developments that are testing the limits. 


Catering to researchers vested in the realms of advertising and marketing history as well as law, this landmark text provides a thorough survey of brand marketing and its regulatory landscape.

A Legal Perspective on the History of Brand Marketing

From Marking Products to Marketing Brands

THE RULES THAT MAKE US 'With the eye of an anthropologist and the clarity of a storyteller, Oliver Sweet helps us see the water we all swim in - the invisible systems that shape our choices, our communities, and even our sense of self. This book doesn't just explain culture; it restores our ability to see it - to notice what we have stopped noticing ... I read it with gratitude and a sense of recognition: this is how deep seeing begins.' Christian Madsbjerg, author of Look and Sensemaking 'Oliver Sweet does something rare: he captures cultural complexity without flattening it into easy answers. The evidence is rigorous, the thinking is nuanced, and the whole thing feels genuinely contemporary.' Rob Scotland, head of brand marketing at Veo 'A must-read for anyone who wants to understand how the world really works.' Erin Meyer, author of The Culture Map 'Anthropology in technicolour - accessible, sharp and unsettling in all the right ways. It reminds us that culture doesn't just describe who we are; it scripts what we believe is possible.' Dr Lollie Mancey, programme director at UCD Innovation Academy Oliver Sweet's book is not only a highly informative read and riotously entertaining, but it's an important book ... It is a brilliant and truthful account of how culture shapes us, and more importantly how it unites us more than divides us.' Chloe Combi, author, speaker, columnist, consultant 'Policy makers, think tankers, businesses, consultants, listen up: Forget "nudge" and "behaviour change" - culture is where it's at!' Professor Martin Holbraad, director of Ethnographic Insights Lab, UCL 'The Rules That Make Us is more than a guide to culture; it's a framework for seeing the systems that shape belief, behaviour, and belonging. What makes it powerful is that it's not just theory - it's lived anthropology, translated into a way of thinking that anyone can use. This book doesn't just describe the world; it helps you understand how to work with it.' Murray Standford, head of anthropology, Coca-Cola

How Culture Shapes the Way We Act, Think, Believe and Buy

The Rules That Make Us

Nichts treibt Werbetreibende und deren Auftraggebenden mehr um als die Frage: Was bringt meine Marketing-Kommunikation eigentlich? Die im vorliegenden Buch versammelten Cases stehen für die nachweislich erfolgreichsten Kampagnen des Jahres und liefern somit anschaulich Antworten auf die Frage nach der höchstmöglichen Marketing-Effektivität - sowohl für viele Kommunikationsanlässe als auch mit Blick auf unterschiedliche Branchen. In diesem Buch finden Marketers und Kommunikationsagenturen - Statements von führenden CMOs und Marketingexpert:innen zu Herausforderungen, Trends und Strategien rund um Marketing-Effektivität, - Effectiveness Guidelines, mit denen Kampagnen von Anfang an mit Blick auf Wirksamkeit geplant werden können, - viele Branchen-Insights - und zahlreiche aktuelle mit dem Effie Award ausgezeichnete Business Cases. Menschen aus der Praxis und der Wissenschaft geben zudem wertvolle Infos und Werkzeuge zum Thema Marken-Effektivität an die Hand.

Die erfolgreichsten Kampagnen des Jahres – Edition 2027 (Effie Awards)

Why Brand Strategy Matters

Reciprocity begins with a simple but unsettling question: why have we come to believe that human beings are naturally self-interested, competitive and acquisitive? This galvanising, perspective-shifting book dismantles the myth of Homo economicus to show us the way towards a world whose realities align with our true selves.Drawing on a variety of disciplines, including anthropology, evolutionary biology, economics and social epidemiology, Richard Wilkinson demonstrates that the characteristics which we assume to be our human nature are in fact effects of the market societies we live in. He traces how various systems of exchange have created profoundly different forms of social life throughout the course of history, shaping our behaviours, motivations, and the kinds of people we become. Though it may often feel like it, the avarice and oppressions that defines the twenty-first century are not an unchangeable reality we simply have to live with.The book explains why inequality, status competition and consumerism hold so much power over us and reveals the depths to which these forces are entwined with the ever-rising crises of mental illness, political polarisation and environmental destruction. Rather than asking how we can make individuals behave better, it makes a compelling case for restructuring our societies to make life happier, meaningful and more fulfilling for one and all.Rigorously researched, bracingly practical and full of passion and hope in equal measure, Reciprocity offers a bold reinterpretation of the world we live in. It equips us with the necessary tools to look beyond and remake it in our very own, amiably human image.

Reclaiming Our Humanity from the Market

Reciprocity

<div>Learn how the world’s most memorable brands find the words that make them impossible to ignore. Visual identity has its canon. Logos, typefaces, color systems, and design principles have filled bookshelves for decades. But behind every successful brand is another system that shapes perception, builds trust, and creates emotional connection: language. In How Brands Find Their Voice, brand writer and Brand Impact Awards founder Nick Carson gives verbal identity the visual design-book treatment it has long deserved. With a foreword by John Simmons—the acclaimed writer who coined the term “verbal identity”—and built on unprecedented access to leading branding agencies and in-house creative teams, this richly illustrated volume reveals how brand language is developed, expressed, and sustained across every touchpoint. Through in-depth case studies spanning hospitality, technology, consumer goods, and nonprofits, from global institutions to challenger brands, Carson explores how language becomes part of a brand’s DNA. Readers meet the people who do the work and discover how verbal identity emerges from collaboration, research, and craft. Inside, you’ll discover: <ul><li>The evolution of brand voice from advertising copy to modern verbal identity</li><li>How leading agencies develop language systems alongside visual identity</li><li>The strategic thinking behind memorable brand voices</li><li>Different approaches to tone, personality, storytelling, and communication</li><li>How organizations embed verbal identity across teams and touchpoints</li><li>What separates effective brand guidelines from documents that are never used</li><li>The opportunities and challenges that AI presents for brand language</li></ul> Featuring brands such as Ben &amp; Jerry’s, Mailchimp, Virgin, Liquid Death, Innocent, Oatly, and many others—and world-renowned agencies including COLLINS, Wolff Olins, and JKR—the book demonstrates that successful verbal identity is not about clever taglines or isolated campaigns. It’s about creating a coherent language system that shapes every interaction people have with a brand. Filled with photography, packaging, digital experiences, environmental graphics, annotated guidelines, and expert commentary,&nbsp;How Brands Find Their Voice presents language in context, where words and visuals work together to create meaning. For brand strategists, designers, copywriters, marketers, students, and business leaders, this book offers both inspiration and practical insight into one of branding’s most important—and least understood—disciplines.</div>

Why Brands Should Watch Their Language

How Brands Find Their Voice

De Gruyter Handbooks in Business, Economics and Finance

De Gruyter Handbook of Integrated Marketing Communication

A provocative exposé of how our attention, behavior, and desires have been co-opted by the “choice box”—a curated set of options that offer a false sense of agency while funneling us down pre-determined paths controlled by a select few Choice boxes are all around us, but chances are you’ve never noticed them. Every time you click on a recommended video, rate an Uber driver, run a Google search, or invest in your 401k, you may think you’re the one calling the shots—but in reality, you’re limited to making the choices that a corporation wants you to make. Today, structured decision-making governs our lives to such an extent that we hardly see it at all. But who designs these choices, and whose interests do they serve? In Choose Your Captivity, historian Eli Cook introduces readers to the choice architects who first built these boxes and trapped us inside—from the maze-building eugenicist who invented the multiple-choice test to the marketing gurus who sold off our supermarket shelves to a few ultra-processed food giants. In less than a generation, architects like these have transformed a handful of online platforms into the richest businesses in the world. And by determining our options, controlling our actions, and even shaping our identities, they have laid the groundwork&nbsp;for the winner-takes-all game of digital capitalism that dominates us today. In a society built around the promise of free choice and personal responsibility, Cook argues, these hidden architects might just have the greatest power of all. A propulsive and vivid history, Choose Your Captivity opens readers’ eyes to the immense power of the choice box—and how to escape it.

How Corporations Built Our Choices and Sold Our Freedom

Choose Your Captivity

Brands, Branding, and Consumerism

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