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Clegg Brian: Brainjacking / B

Brainjacking

The Science of Influence and Manipulation

The brain, as the central organ of the body, plays a vital role in controlling bodily functions, enabling thought, and fostering emotions. To perform efficiently, it requires proper nourishment in the form of essential nutrients. Brain-boosting foods, rich in active ingredients such as zinc, monounsaturated fatty acids, choline, and DHA, have been shown to significantly enhance cognitive performance and memory power. Brain Foods: Nutrition to Optimize Cognitive Performance explores the science of extracting bioactive constituents from natural sources to develop innovative cognitive performance-enhancing foods. It provides insights into the packaging materials required for brain-boosting products and serves as a comprehensive guide for food technologists seeking to create novel memory-enhancing foods from indigenous resources.The book addresses critical safety and regulatory aspects, offering a global perspective on organizations and initiatives dedicated to advancing brain health through nutrition. A must-have resource for researchers, food technologists, and professionals in the field, it bridges the gap between science and application in the development of brain-boosting foods.

Nutrition to Optimize Cognitive Performance

Brain Foods

A gripping investigation into the Covid-19 pandemic's lasting effects on our bodies, systems, and trust in science.The Covid-19 pandemic may have faded from headlines, but its shadow remains. In After Covid, award-winning journalist Jason Gale delivers a gripping, deeply researched account of a crisis that has fundamentally changed the world, and continues to reshape it in ways we're only beginning to understand.In this riveting account of the pandemic and its devastating ripple effects, Gale captures the pandemic's messy realities--the panic it spurred, the misinformation and political infighting that stood in the way of controlling it, and the heroic efforts by scientists and health care workers to contain it. Gale exposes what went wrong, what worked, and what continues to threaten us. From the pandemic's chaotic beginnings to the hidden toll of Long Covid, he examines how governments shaped--and sometimes warped--the public narrative around the pandemic. He documents the consequences still unfolding: the rise of chronic illness, the erosion of health care systems, the deepening mental health crisis, and the dangerous spread of anti-science extremism.This book is a powerful, evidence-based reminder that pandemics don't end when case numbers fall. They linger in damaged bodies, strained institutions, and collective memory. Gale connects the dots between lingering symptoms and systemic failure, offering a sweeping view of what's at stake if we choose to forget. After Covid urges readers to confront the true scope of the pandemic's legacy--and the vulnerabilities it has revealed in our systems, societies, and selves.

The Health Impacts That Will Last Generations

After Covid

We know that we must change ourselves and the world if we want to survive. So why do we cling to old habits and false certainties instead of embracing change now? In New Beginnings, Stefan Klein delves into the most pressing problems facing our world - from the climate crisis to the rapid development of artificial intelligence - and investigates why individuals and societies often resist necessary changes, despite knowing the risks of inaction. Blending scientific insights with vivid storytelling, Klein unpacks the psychological and social forces that keep us stuck, and identifies what he calls the 'seven illusions about progress' that hinder our ability to adapt. Central to his analysis is the idea that transformation is not only necessary but also achievable, provided we understand the mechanisms of change and embrace a mindset that values adaptability. New Beginnings stands out for its ability to make complex global challenges comprehensible and relatable. With his trademark clarity and optimism, Klein inspires belief that necessary change is not only possible but accessible for a sustainable future.

Why Change Is Hard and How We Can Achieve It

New Beginnings

Women Pioneers of Science

Against the Odds

The instant New York Times bestseller! The New York Times bestselling author of Fiber Fueled offers an empowering new program to reclaim your health, fight inflammation, and supercharge your immune system by healing your gut. We’ve all heard inflammation is harmful, but what exactly is it, why does it happen, and how can we truly heal it? The answers, it turns out, lie deep within your gut. Dr. Will Bulsiewicz is an award winning gastroenterologist and internationally renowned gut health expert on a mission to improve the gut health of millions. During years of seeing patients, he noticed an undeniable trend: chronic inflammation was on the rise and behind a staggering array of health issues. This includes digestive conditions like ulcerative colitis, Crohn’s disease, and irritable bowel syndrome. But there was so much more – allergies, autoimmune diseases, headaches, depression, thyroid and skin problems, menopausal symptoms, metabolic and hormonal issues. These may seem like separate problems, but they share one common root cause: inflammation. In Plant Powered Plus, Dr. Bulsiewicz unveils the transformative power of the gut-immune connection, guiding you step-by-step through an evidence-based, holistic approach to conquering inflammation and reclaiming your vitality. This is a practical, life-changing program divided into three progressive phases, providing customizable guidance to restore balance, reduce inflammation, and create sustainable health through a plant-forward lifestyle. It’s not just about managing symptoms—it’s about addressing the root causes and building lasting wellness.You’ll discover: • How inflammation works and why your gut is at the epicenter • The three layers of your body's defense system • Lessons from the healthiest diets and cultures around the world • The four most important pillars of an anti-inflammatory diet • Three strategies to synchronize your internal clock and enhance immunity through chronotherapy • Dr. B’s expertly designed supplement stacks tailored for peak gut and immune health • The surprising ways that community, connection, and purpose support healing With Plant Powered Plus, you’ll harness the incredible power of your gut to unlock an anti-inflammatory lifestyle that energizes, alleviates symptoms, reduces disease risk, and supports lifelong vitality. Take the first step toward radiant, lasting health—starting from within.

Activate the Power of Your Gut to Tame Inflammation and Reclaim Your Health

Plant Powered Plus

An intimate portrait of the world's most brilliant tech visionary and his game-changing company DeepMind, from award-winning financial journalist and historian Sebastian Mallaby Even in a tech world crowded with visionary leaders, Demis Hassabis is recognized as a special case. Born to working class, immigrant parents in North London, a chess prodigy by five and wizard coder in his teens, he turned down a seven-figure job offer from a video-game studio to study science at Cambridge. Long before the current obsession with AI, he founded the path-breaking company DeepMind in order to pursue a single, audacious goal: the dream of artificial superintelligence, which would solve humanity's hardest problems, change life and work as we know it, and perhaps even unlock the deepest mysteries of the Universe. For his scientific achievements, he won a Nobel Prize in 2024, and his company, now Google DeepMind, is considered the tech giant's engine room. For the past three years, Sebastian Mallaby has had unprecedented access to Hassabis and DeepMind, conducting hundreds of hours of interviews with him and his inner circle as well as detractors and rivals at other companies. The result is a revelation-packed portrait of a singular mind and a historic reckoning with the AI revolution, a shift potentially more significant than any since the dawn of complex thought 70,000 years ago. As Mallaby chronicles, DeepMind is locked in an arms race with Silicon Valley competitors to build artificial general intelligence, and thereby become the keeper of humanity's future. Yet this is not a Silicon Valley story. Hassabis has remained in Britain, and unlike his rivals, his aims are not wealth and power but scientific enlightenment. Like them, however, he is haunted by the memory of Robert Oppenheimer, the creator of the atom bomb. He aims to control the technology, but the technology may ultimately control him - and humanity writ large.

Demis Hassabis, DeepMind and the Quest for Superintelligence

The Infinity Machine

'Fascinating, insightful, lucidly and entertainingly written' A. C. GRAYLING, author of The History of Philosophy 'Extraordinary, eye-opening, startlingly original' CASS R. SUNSTEIN, co-author of Nudge 'Filled with insightful findings, this book shows that ideological extremism and polarization are not just problems to fret about but puzzles that can be studied and understood' STEVEN PINKER, author of The Better Angels of Our Nature How do our brains shape the ideologies we choose? And could our most cherished beliefs ultimately harm our brains and bodies? In The Ideological Brain, Dr Leor Zmigrod argues that when we believe passionately and extremely in an ideology, it is not only our political opinions that are changed - our entire brain can be transformed too. Drawing on cutting-edge research, Zmigrod reveals how rigid belief systems transform the way we think, act and interact with others, making us less sensitive, less adaptable and less free. Guiding you through innovative experiments, Zmigrod uncovers the deep and surprising connections between your political beliefs and the biology of your brain, exposing why some of us are more likely to gravitate towards rigid ideologies than others. She reveals the complex interplay between the psychological, neurobiological and social factors affecting our ideological choices, and carves a hopeful way forward, explaining how we can keep our minds open and free in the face of extreme ideologies. Eye-opening, provocative, and unforgettable, The Ideological Brain is a groundbreaking book that challenges you to resist black-and-white thinking and reassess your closest convictions. 'Lucid, eloquent, timely' ADAM PHILLIPS, author of Missing Out 'Deeply fascinating and beautifully written' JULIA EBNER, author of Going Dark 'One of the most brain-frying books I have read in an incredibly long time.' JOHN BURN-MURDOCH, chief data reporter, Financial Times

How Rigid Beliefs Harm Our Minds & Bodies – And Why It Matters

The Ideological Brain

'KC Davis brings her wisdom, warmth, and practicality to Who Deserves Your Love, which will guide anyone to recognize both the causes and the solutions to relationship struggles.' - Lori Gottlieb, bestselling author of Maybe You Should Talk to Someone A practical and gentle guide to navigating the difficult relationships that shape your life, from KC Davis, beloved therapist and bestselling author of How to Keep House While Drowning. Navigating family dynamics, friendships, or romantic relationships, can feel impossible. In Who Deserves Your Love, KC Davis guides you with clarity and practicality. This is not a book about cutting people off. Rather, it's about choosing connection and self-respect. Who Deserves Your Love offers a framework for relationships - designed especially for those who feel overwhelmed, sensitive, or stuck. Inside you'll find: - The Relationship Decision Tree - KC's step-by-step tool. - Why love can be unconditional, but relationships shouldn't be. - How navigating conflict safely can build intimacy - Scripts for setting boundaries without guilt. - Diagrams, and short chapters designed with ADHD and mental health in mind. Who Deserves Your Love is for anyone who needs to repair a bond, build stronger connections, or let go with grace. 'A must-read guide to reclaim your agency' - Eve Rodsky, bestselling author of Fair Play 'KC Davis brings her wisdom, warmth, and practicality to Who Deserves Your Love, which will guide anyone to recognize both the causes and the solutions to relationship struggles.' - Lori Gottlieb, bestselling author of Maybe You Should Talk to Someone 'Brilliant book. Concise and easy to read' - Ann Russell, author of How to Save Money and How to Clean Everything 'As a psychiatrist who is often skeptical of self-help books, this book won me over!' - Jessi Gold, author of How Do You Feel?

How to Create Boundaries to Start, Strengthen or End Any Relationship

Who Deserves Your Love

Ancient Wisdom for a Better Night’s Rest

How to Sleep Like a Caveman

DK Human Body Guides

This new edition of the award-winning The Brain Book uses the latest findings from neuroscience research and brain-imaging technology to take you on a journey into the human brain. Artworks and scans reveal the brain's anatomy in unprecedented detail. Step-by-step sequences unravel and simplify complex processes, such as how nerves transmit signals and how a memory is laid down and recalled. The book answers fundamental and compelling questions about the brain and cognitive neuroscience, such as what it means to be conscious and what happens in the brain when we use language to communicate. It also explains the brain's resilience and neuroplasticity - the ability to constantly adapt and reorganize neural connections to learn new skills or to cope with traumatic brain injuries. Written by award-winning author Rita Carter, this is an accessible reference book to a fascinating part of the human body. Thanks to improvements in scanning technology, our understanding of the brain is changing fast. Now in its fourth edition, The Brain Book draws on the latest information to provide a fascinating guide to one of science's most exciting frontiers.

A Visual Guide to Structure and Function

The Brain Book

'Has the power to change the way you look at the world' Steven Bartlett'The heir to Oliver Sacks' David BaddielA FINANCIAL TIMESBEST BOOK OF 2024AN INDEPENDENTBOOK OF THE MONTHGluttony. Greed. Sloth. Pride. Envy. Lust. Anger.These are the seven deadly sins, the vices of humankind that define immorality, the roots of all evil in the world. Or so some believe.But do these sins really represent moral failings, or are they simply human functions that aid us? Are they just the result of how our bodies, psyches, and brains in particular, are wired?This new book by Dr Guy Leschziner, a professor of neurology and sleep medicine, explores the underlying nature of the seven deadly sins, their neuroscientific and psychological basis, their origin in our genes and crucially how certain medical disorders give rise to them.Drawing on his clinical practice, we meet individuals whose physical and psychological conditions have given rise to these sins, where brain injury or other experiences have sparked 'immoral' actions. He explores how illness can simply expose what lies within us and investigates how the origins of these traits lie in evolutionary imperatives to preserve the wellbeing of the tribe. Perhaps, he suggests, these character traits are less of a moral question and more biological, which raises fundamental issues of responsibility and blame in the face of 'sin'.Combining cutting-edge science placed in the context of real-life experience with patients, the book reexamines where the boundaries between normal human nature, pathology and sin are drawn. And, most importantly, whether these hard-wired traits truly represent sin, or simply the intensity of our intrinsic desire to survive and thrive.

The Biology of Being Human

Seven Deadly Sins

'A truly fascinating must-read' - Elinor Cleghorn, bestselling author of Unwell Women Winner of the Popular Science Award from the British Psychological Society A Book of the Year in the Daily Telegraph and New Scientist The history of autism is male. It is time for women and girls to enter the spotlight. For decades, our understanding of autism has been based on stereotypes of 'socially awkward' men and boys. But this isn't because autism doesn't affect women; it is because the system built to identify it has completely failed them. This blind spot has left generations of women and girls misunderstood and misdiagnosed. In The Lost Girls of Autism, leading neuroscientist Gina Rippon challenges this biased view of autism and explores the female autistic experience. She reveals how girls on the spectrum learn to 'hide in plain sight' by camouflaging to fit in. Drawing on decades of research and powerful first-person accounts, Rippon shows how the female autistic brain is 'differently different' and urges us to give these lost girls their rightful place on the spectrum.

The Untold Story of Women on the Spectrum

The Lost Girls of Autism

Brainjacking

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