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Catalogue complet

Nitin Gautam: Born To Coach

Born To Coach

Discover Your Purpose, Transform Lives & Build Your Coaching Empire

11 Cheatcodes to Unlock the Life You Want

What’s Stopping You?

Hyper-Helpful Scripts for Every Situation

The Secret Language of Work

The definitive resource for any business person who wants to improve their leadership skills.

How to Get Yourself, Your Team and Your Organisation Further Than You Ever Thought Possible

The Book of Leadership (Revised Edition)

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

A visionary leader in clean and renewable energy tells his incredible personal story and outlines a smart and sane way forward for meeting the world's growing energy needs.Michael Polsky is one of the most important figures in American clean energy--here, he tells the remarkable story of his rise from a penniless young Soviet émigré to leadership in this essential industry. Only a decade ago, many thought that demand for electricity in America might never rise again. Today, AI, cryptocurrency, and electrification are fueling the largest surge in electricity demand in fifty years. Polsky has spent the past four decades building power plants, but even he never expected to see this kind of surge in demand. Most of the companies driving it want electricity produced by clean, sustainable renewable sources, mainly wind and solar power. His journey in clean energy is America's journey too. Inexhaustible intertwines his personal story--an immigrant who arrived in America from the Soviet Union with $500 in his pocket and a few phrases of broken English who, twenty-five years later, founded a multibillion dollar independent energy company--with the story of America's energy evolution from coal and oil to wind and solar power.Polsky's career evolved from working on oil- and coal-powered plants, to generating power from nuclear and natural gas, to renewable energy. It was a natural progression that helped him form a distinct vision of the future, which guided him to what would be the next best way to develop projects and produce electricity. The United States is heading in the same direction, for a simple reason: not because we have all become environmental activists, but because renewable-energy technology just makes sense. It has the potential to create unlimited amounts of energy, and a low-cost, highly efficient, and reliable power system.Polsky's company, Invenergy, is now the biggest privately owned clean-energy business in the US. He was forward-thinking enough to have built a business with a focus on renewable energy. But the challenge Polsky sees for America is that we don't have enough installed renewable-power generation, hooked up to the grid and ready to supply. Because demand for electricity is so unprecedented, the source of the energy is becoming somewhat secondary to the need itself. We're burning more fossil fuels than ever before, reopening mothballed nuclear power stations, and betting on experimental technology.We are entering an era of an "all of the above" approach to generating electricity, driven by the surge in demand and the realization that neither fossil fuels nor renewables alone can meet all our needs. As Polsky sees it, the danger is that our immediate appetites could blind us to the consequences of using all forms of energy: making climate change worse, slowing the energy transition, and the potentially disastrous results of a nuclear accident.Polsky is far from a green warrior or an ecological activist. As a student in his native Kyiv, Ukraine, he was trained in the 1970s to design power plants that burned heavy oil or coal. When he emigrated to the United States in 1976, he worked on nuclear power plants, then on gas-powered plants, and then on power plants that burned coal, oil, and natural gas. The first company he started worked on coal- and natural-gas-fired power plants; his second company developed facilities that burned natural gas, tires, and wood.Today, Polsky and Invenergy are in the renewable-energy business because it is an unprecedented industrial and financial opportunity, offering the chance to create unlimited amounts of energy efficiently, reliably, and at a low cost. It is highly scalable. It is the future toward which technology is taking us. Our choice is not whether or not to switch to renewable energy, but if we will grasp this opportunity or have it forced upon us by crises. As Polsky sees it, there is a smart and forward-looking way to the future, and this book charts what the smart way looks like, and urges us to seize the opportunity it offers.

My Journey and the Future of Energy

Inexhaustible

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

Hard-Earned Lessons from a Heartland Entrepreneur

American Trash

Da es DIE Wirtschaftspsychologie noch nicht gibt bzw. nur Teilbereiche sehr intensiv, aber aussschließlich aus der Rationalitätsperspektive abgedeckt werden, verfolgt der Autor einen sehr interdisziplinären Ansatz, um den Erkenntnishorizont der BWL zu erweitern. Das Lehrbuch ermöglicht die Sensibilität und das Verstehen in die sozialpsychologischen Phänomene eines Wirtschaftsbetriebs. Auch neue Verbindungen werden systematisch erfasst (Psychoanalyse und BWL, Hirnforschung und BWL, Energie und BWL). Jedes Kapitel enthält praktische Beispiele, Fragestellungen, Aufgaben und Literaturempfehlungen.

BWL und VWL aus sozialpsychologischer Sicht

Grundlagen der Wirtschaftspsychologie

The old playbook is dead. We have entered an era defined by non-linear dynamics, where AI startups outpace trillion-dollar giants and a single digital token reshapes financial reality overnight. In All Swans Are Black, economic historian Dror Poleg argues that unpredictable, high-impact events are no longer the exception, but the rule. Poleg explains how the shift from tangible factories to intangible assets like software and stories has fractured the relationship between effort and reward. To navigate this chaos, he provides a practical toolkit for a world where nobody knows anything: <ul><li>Leave slack: Maintain flexibility to survive downturns while staying ready for sudden upside.</li><li>Make asymmetrical bets: Lean toward actions where the cost of failure is low but the potential reward is uncapped.</li><li>Find patterns: Stop overanalysing why things happen and start identifying the recurring patterns that actually drive results.</li><li>Stay hungry: Assume that whatever helped you get ahead today will not be enough to keep you there tomorrow.</li></ul> Blending rigorous research with his experience as a combat veteran, executive and tech founder, Poleg shows you how to stop trying to predict the future, and instead learn to start flourishing within its uncertainty.

The New Rules of Wealth, Work and Power

All Swans Are Black

A NO-NONSENSE GUIDE FOR FIXING WORK'S BIGGEST TIME-WASTERS: MEETINGS. __________________________________________ "This book will help you turn meetings from a mindless drain into a strategic advantage" NIR EYAL "Grab a copy of this book before your next week of meetings begins!" REID HOFFMANN "Fantastic" STEVEN ROGELBERG "Meetings are broken. This book fixes them - if we care enough to take action" SETH GODIN __________________________________________ To anyone who has ever sat through a pointless meeting, wondering, "Why am I here?", this book is for you. And respectfully, it's also about you. Meetings are broken. They are relics from a bygone era, designed to issue orders, flaunt power, and keep the hierarchy intact. In today's digital, collaborate-or-bust era, this model isn't just inefficient, it actively harms employees and organisations. Drawing on decades of research and stories from leading companies like Google, Salesforce, Pixar, YouTube, and Dropbox, Your Best Meeting Ever provides a blueprint to transform your meetings from monotonous, soul-crushing time sinks into powerful tools for collaboration and innovation. The secret? Treat them like products. Using the seven product design principles, you'll turn your meetings into well-designed products that actually drive work forward and serve your most important users: the people in your organisation. Your Best Meeting Ever is the book every working professional and leader needs.

Born To Coach

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