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Gesamtkatalog

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Sustainability Management, Risk Governance and Communication

Alexander F. J. Hasenau

Beschaffung unter Risiko

Wie der strategische Einkauf zum einzigartigen Erfolgsfaktor für Familienunternehmen wird

Confident Series

Get across the basics of cybersecurity with this streamlined guide that provides clarity and confidence in a world where cyber security is changing so rapidly.

The Essential Insights and How to Protect from Threats

Confident Cyber Security

Scottish Love

Juniper In My Dreams | Achterbahnfahrt der Gefühle | Spicy Enemies-to-Friends-to-Lovers-Romance auf der Isle of Skye

Scotch on the Rocks

The surprising story of how corporate scandals - from Enron to the Facebook privacy scandal - change the way the world works for the better. Pepper Culpepper and Taeku Lee draw on a decade of research on policymaking and public opinion to show us how scandals can ignite a public with few political outlets for their discontent. Scandals don't simply dominate news cycles: they can provoke us to demand better policy, spurring governments to adopt rules that protect us from massive corporations run amok. Today it is giant companies, not governments, who run the world. They launch rockets into space, control satellite communication and develop era-defining AI technologies. But around the globe, these corporate titans are facing increasing public hostility. Tech giants are seen as promoting misinformation, undermining democracy and violating our privacy. Big banks, reeling since the financial crisis of 2008, continue to be racked with major scandals. Drawing on real-life examples such as the VW scandal in Germany, the Goldman Sachs scandal in the United States and Samsung in South Korea - the authors show that these scandals are not just symptoms of a careless corporate elite, they are opportunities for real political change. Pepper Culpepper and Taeku Lee reveal how the shared anger of citizens can be channelled into a backlash that has the potential to reinvigorate our failing democracies. One corporate scandal at a time.

The Age of Corporate Scandal and How it Could Save Democracy

Billionaire Backlash

The pioneer of social media marketing and New York Times bestselling author Gary Vaynerchuk shows how to go from personal brand to building a business empire using the technologies, tools, and social platforms in the modern era. In 2009, Gary Vaynerchuk’s Crush It! became the first definitive blueprint for a new generation of internet entrepreneurs. Nearly two decades later, the game has significantly evolved. In 2009, individuals were just learning how to make a living from their personal brands. Today, we’re in a new age where individuals build their global empires.In Your Individual Empire, visionary marketer and business operator Gary Vaynerchuk explains how to build your own empire in this new era, featuring insights from those in the process of doing it. While breaking through the noise is more challenging than ever, the rewards are exponentially greater. Today’s elite creators aren't just monetizing content; they are launching global agencies, building media empires, creating consumer packaged goods (CPG), leveraging the blockchain, and scaling their footprints through content at an unprecedented level.Crush It! was for people aspiring to make $100,000 a year. Your Individual Empire is for those looking to do that, while laying down the foundations to become a multi-billion dollar enterprise. <ul><li>Cutting Edge Information from a Trusted Pro: Bestselling author and social media marketing pioneer Gary Vaynerchuk explains how to build a global, multi-billion-dollar, personal¿brand¿based empire using modern technology and social media.</li><li>Crush It! for a New World Order: Gary’s 2009 book Crush It! was a foundational guide for early internet entrepreneurs. This new book is poised to become the essential handbook for a new generation.</li><li>Grounded in Real-Life Experience: Your Individual Empire highlights insights from Gary and other creators who are breaking through the noise to achieve greater rewards, advice that will inspire others and help them succeed in their own ventures.</li><li>A How-to Packed with Essential Tools: Gary reveals how modern elite creators go beyond monetizing content—they build agencies, media companies, consumer packaged goods brands, leverage blockchain, and scale through unprecedented levels of content output.</li></ul>

Your Individual Empire

A FINANCIAL TIMES AND NEW STATESMAN BEST BOOK OF 2024 'The abiding question posed by Character Limit is this: is Elon Musk secretly 13 years old?' Private Eye '[Conger and Mac are] scoop magnets . . . A dramatic, fly-on-the-wall narrative . . . offers insights into how Musk might approach his job helping to run Trump's Department of Government Efficiency' New York Times 'A deeply reported, revealing and slightly terrifying book that is considerably subtler than its subtitle' Janine Gibson, Financial Times 'You couldn't hope for a better ringside seat on the unfolding drama. . . As a retelling of exactly what happened and what it felt like to be there, it is a triumph' Guardian 'The definitive account of how the world's richest man, in a fit of unbridled vanity and arrogance, took over and destroyed our digital town square' John Carreyrou, bestselling author of Bad Blood 'An absorbing account of Elon Musk's takeover of Twitter. It covers the big themes of modern politics - unrestrained billionaires and the lawyers, bankers and other yes-men who enable them; how social media has degraded the public square and melted the brains of its most enthusiastic users; and the eternal quest to find the border between free speech and hate speech.' New Statesmen 'Astonishing. Kate Conger and Ryan Mac's meticulous, comprehensive reporting turns an opaque mess brutally transparent' Jia Tolentino, bestselling author of Trick Mirror 'Gripping... Through fly-on-the-wall reporting, Character Limit takes readers inside Elon Musk's tumultuous Twitter takeover and the disruption of a company, an industry, and the online public square. What a wild ride' Bradley Hope, bestselling author of Billion Dollar Whale In a world of viral ideas and emotion, who gets to control the narrative, who gets to be heard, and what does power really cost? This is the story of the showdown between Elon Musk and Twitter and how the richest man on earth suddenly came to control one of the most powerful media platforms in the world. In Character Limit, award-winning reporters Kate Conger and Ryan Mac draw on exclusive interviews, unreported documents and internal Twitter recordings to provide a revelatory, three-dimensional, and definitive account of what really happened when Musk showed up to takeover Twitter, spoiling for a brawl and intent on revolution, with his merciless, sycophantic cadre of lawyers, investors, and bankers. In part, this is the story of Twitter's founder, Jack Dorsey, who idealistically dreamed of building a 'digital town square' but detested Wall Street and never built a profitable business, and Musk, one of the site's most influential users with over 70 million followers. To Musk, Twitter-once known for its almost absolute commitment to free speech-had utterly lost its way. Blaming it for the proliferation of what he called the "woke mind virus", he claimed that the survival of humanity itself depended on the future of the site. In January 2022, Musk began secretly accumulating Twitter stock. By April, he was its largest shareholder, and, soon after, he made an unsolicited offer to purchase the company for the unimaginable sum of $44 billion. Backed into a corner, Twitter's board accepted his offer-only for Musk to change his mind, forcing Twitter to sue him. Drawing on unparalleled sources, this is the defining story of our time told in vivid, cinematic detail.

How Elon Musk Destroyed Twitter

Character Limit

This Second Edition of Performance Evaluation and Attribution Volume Two: Analysis and Reporting explains the practical aspects of building or interpreting a top-to-bottom performance attribution system applicable to many asset classes, providing a toolkit of attribution techniques for analyzing the performance of portfolio managers. Requiring a familiarity with the principal concepts of portfolio analysis, it features standard methodologies and alternative approaches to the attribution of diverse assets, including derivatives, fixed income, and hedge funds. Based on the authors’ Performance Evaluation and Attribution of Security Portfolios (2012), this volume‘s concentration on the ethical standards embodied by GIPS includes a summary of provisions for the presentation of risk in a firm’s investments.

Analysis and Reporting

Performance Evaluation and Attribution Volume Two

This book describes the theory and practice of corporate finance. Corporate finance focuses on investment activities in property, plant and equipment's and financial assets, working capital management, and financing activities. The book can be used at universities in intermediate semesters as well as in continuing education courses. In addition, it is also suitable for practitioners who work in the financial management area of a company and want to acquire a sound understanding of corporate finance. In addition to theory, practical issues such as determining the cost of capital at the company and project level are also covered.The content
 -Financial objectives-Research approaches in corporate finance-Cost of capital-Investments in property, plant and equipment-Working capital management-Investments in financial assets-Types of financing-Capital structure-Dividend policy-Realoptions-Mergers and acquisitions-Risk management and derivatives
 The author Dr. Enzo Mondello is the founder, owner, and director of CFBS Center for Business Studies AG since 2001, specializing in CFA®, FRM®, CAIA®, and CMA. He has many years of teaching experience at universities, and in CFA® preparation courses.
 This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.

Theory and applications

Corporate Finance

This practical guide shows you how to build an effective compliance and ethics program that will lower a business's risks and improve productivity. Today's research is clear: companies that prioritize ethics and compliance don't just avoid risk-they gain a measurable edge in productivity and performance. This practical, updated guide shows business leaders, compliance officers, legal professionals, and students exactly how to achieve that advantage in today's complex regulatory landscape. Unlike broad overviews that stop at theory, this new edition delivers a step-by-step roadmap for building stronger, smarter compliance programs. The first half of the book equips readers with proven strategies to design or enhance internal compliance and ethics frameworks. The second half dives into high-risk regulatory areas-antitrust, international business, labor and wage laws, HIPAA and health care, environmental regulations, and more-offering clear explanations of the laws and actionable best practices to stay ahead of costly missteps. Whether you need to strengthen an existing program or build one from the ground up, this guide provides the essential tools to mitigate risk, meet regulatory demands, and unlock the productivity gains that come from doing business the right way.

A How-to Guide for Students, Executives, Lawyers, and Other Compliance Professionals

Compliance Management

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

The definitive resource for any business person who wants to improve their leadership skills.

How to Get Yourself, Your Team and Your Organisation Further Than You Ever Thought Possible

The Book of Leadership (Revised Edition)

An essential how-to guidebook for building new companies based on deep technology. Launching from the Lab provides a much-needed framework for new entrepreneurs who are founding companies based on “deep technology”—groundbreaking innovations rising from new discoveries in fundamental research. Lita Nelsen and Maureen Stancik Boyce cover the steps to launch and fund such companies, beginning with emergence from the laboratory and acquiring intellectual property through the intensive research of customer needs, building a team, and raising capital. Designed to be read and then used chapter by chapter, this book covers every step of the entrepreneur’s journey. From the lab, to the intensive research of customer needs, and through building a team and raising capital, this guidebook covers topics ranging from the importance of patents to forecasting financial data. The authors also include a special section on IP and dealing with tech transfer offices, for founders launching from university laboratories. Whether you’re a first-time entrepreneur or a university researcher ready to commercialize your work, this book is an indispensable companion for turning breakthrough science into real-world impact.

Building a Deep-Tech Startup

Launching from the Lab

Beschaffung unter Risiko

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