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Behavioral Economics for Tourism
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Behavioral Economics for Tourism

Perspectives on Business and Policy in the Travel Industry
Livre (broché)env. 250.00 CHF
livrable dans env. 10-20 jours

Behavioral Economics for Tourism applies behavioral perspectives to business and policy challenges in the tourism industry. The book enables professionals and early career researchers to succeed by focusing on market and consumer trends, technological advancements, and the modern tourist. It covers the transformation of purchasing decisions, tourism hosting dynamics, digital mediation and disintermediation of tourism organizations, service design, and planning policy considerations. The volume concludes with case studies illustrating successful and unsuccessful behavioral tactics and strategies for tourism businesses and organizations.

octobre 2020, Perspectives in Behavioral Economics and the Economics of Behavior, Anglais
Elsevier
978-0-12-813808-3

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