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Gesamtkatalog

Catalogue complet

Talreja V: Before You Become a Founder

Before You Become a Founder

What to Learn,Build, and Unlearn While You're Still At It

24 Principles to Help You Get Out of Your Own Way

Just F*cking Do It

Entrepreneurial Management und Standortentwicklung

Das Herausgeberwerk zielt darauf ab, die Rolle von Leadership und Entrepreneurship für die Entwicklung alpiner Destinationen zu untersuchen, indem es die Innovationskraft und strategische Führungsqualitäten von Unternehmer:innen als zentrale Faktoren für Wettbewerbsfähigkeit und Anpassung an aktuelle Herausforderungen hervorhebt. Das Buch richtet sich gleichermaßen an Wissenschaft und Praxis und bietet durch eine Kombination aus theoretischen und praktischen Perspektiven neue Lösungsansätze und Handlungsempfehlungen für eine zukunftsfähige Destinationsentwicklung.Die Herausgeber*innenHarald Pechlaner
 ist Inhaber des Lehrstuhl Tourismus und Leiter des Zentrums für Entrepreneurship an der Katholischen Universität Eichstätt-Ingolstadt.
 Stefanie Haselwanter
 ist Hochschullektorin am MCI | Die Unternehmerische Hochschule® in Innsbruck und promovierte an der Katholischen Universität Eichstätt-Ingolstadt.
 Anita Zehrer
 ist Professorin am MCI | Die Unternehmerische Hochschule® in Innsbruck und Leiterin des dort ansässigen Zentrum Familienunternehmen.
 Hubert J. Siller 
 ist Professor am MCI | Die Unternehmerische Hochschule® in Innsbruck und Leiter des MCI Tourismus.

Leadership und Entrepreneurship in Destinationen

In this inspiring book, a real-world entrepreneur shares the hard-won lessons from a journey that spans from selling frozen food in pub car parks to building a £40-million industry leader. This isn't a book about frantic growth or "winging it" through the next deal; it's a tactical guide for entrepreneurs and managers who are tired of carrying the pressure alone. By shifting from a "heroic" mindset to one of clarity and confidence, you will learn how to build a business that is resilient from the inside out, ensuring that your progress no longer comes at the expense of your family, your values - or your sanity. True sustainability is found in a simple, non-negotiable alignment:&nbsp;the Win-Win-Win. When you win as a leader by regaining control and stability, your team wins through clear purpose and trust, which ultimately ensures your customers win through reliable, consistent value. Brian Donne provides a "back-room coach" experience, utilizing "Performance Levers" and "the Mushy Ps" - from Purpose to Profit - to help you master the fundamentals that most businesses ignore. It's time to stop settling for growth that feels like firefighting and start building your "Champions League" victory. Discover how to make a decent profit, decently, and finally achieve the ultimate win: a successful business that grants you the freedom to live life on your terms.

Hard-won lessons for building a resilient and growing business

Win-Win-Win

6-Minute Smarts

There's never been a better time to run a product business. With accessible selling technology and billions of people shopping online, reaching your ideal customer is easier than ever before. But making it work financially? That's not so easy.Making sales isn't enough: you need to be making profits. Big retailers have spent decades developing ways to monitor profit margins, forecast and grow sales and manage stock to maximise their bottom line. And in this little book, small-business retail expert Catherine Erdly shows you how to apply those big business tools to YOUR business - in just 6 minutes!

Grow Your Product Business

Kamal Shair's book is a classic rags to riches story: the village boy, who with determination and education, achieves business success, wealth, more wealth, and then influence and power. What makes it unusual is that it emanates from the Arab world. Rarely among Arabs have individuals from thoroughly modest backgrounds, with no access to links, networks or connections become truly global commercial players. Shair was born in a small town in what was then Transjordan and dragged himself through school (his mother was illiterate), moved to college in Beirut, then sailed off to America (Michigan and Yale) and returned to the Middle East to create a multinational corporate empire engaged in trade, construction and manufacturing. Dar al Handasah - Arabic for House of Engineers - was founded in a small flat in Beirut and today, spans the globe with offices in 37 countries. In its early years, Dar al Handasah fought off competition from established western consultancies to win contracts for prestige engineering throughout the Middle East. Eventually, its activities extended further to Europe, the United States, Africa and Asia. By not following the usual pattern of patronage and favours, Kamal Shair applied a fresh kind of ethic in an environment with a loosely-structured business ethic. In the process, he lived through and witnessed at first hand and at close quarters some of the most dramatic events of the modern Arab world. This is quite an extraordinary tale and a very original prism through which to read the turbulent post-World War II history of the Middle East. At the same time we see the growth, despite all the odds, of one of the world's great engineering and business enterprises in a narrative of epic and inspirational proportions.

The Emergence of an Arab Global Business

Out of the Middle East

How to Think Differently about Thinking Differently

Smart Contrarians

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

Build and grow a successful fashion brand in a fast-changing global industry. Fashion Brand Management by Alison Lowe is a comprehensive textbook ideal for undergraduate students and also suitable for postgraduate students studying Fashion Business, Fashion Marketing and Entrepreneurship. This fully-updated second edition explores the foundations of managing fashion brands, including fashion logistics and supply chain management, branding and product development, alongside the entrepreneurial strategies needed to build competitive advantage. Drawing on Alison Lowe's extensive industry and academic expertise, it also examines how brands can respond to rapid industry change, with in-depth coverage of sustainability, regenerative fashion and ethical practice. Students are introduced to emerging technologies such as artificial intelligence and digital innovation, as well as the financial metrics and performance indicators used to drive growth and profitability in fashion businesses. This textbook includes: - An applied approach enabling students to connect theory with practice - Practical frameworks for fashion brand development and growth - Real-world examples from innovative global brands including Ecoalf, MWHQ, KORLEIKE and Hollerose - Learning objectives, key terms and review questions to support structured study - Activities to develop critical and applied skills in fashion branding and entrepreneurship &gt;Whether studying Brand Management, Product Development and Fashion Enterprise, this textbook provides a practical guide to developing, launching and scaling a fashion brand in today's multi-trillion-dollar industry, equipping students with the knowledge and practical skills to succeed in the fashion industry.

Plan, Scale and Market a Successful Fashion Business

Fashion Brand Management

Roads Not Taken

At the intersection of economic and political history, this book explores the pivotal role of the Irish diaspora in the development of the Republic of Ireland and Northern Ireland. It examines the strategies their respective authorities used to harness it. While post-partition efforts were limited, from the 1950s onward both Irelands successfully engaged diaspora business elites to attract investment and stimulate growth. Highlighting the discreet yet decisive influence of powerful Irish-American businessmen, the study analyses their complex interactions with Irish policymakers. Marked by mutual interests, strategic collaboration, and subtle power dynamics, these relationships played a crucial role at key moments in Ireland’s economic history.Drawing on a century of previously unpublished archival sources from Ireland, Northern Ireland, and the United States, including government records, parliamentary papers, and contemporary press, this book provides fresh comparative insights into the economic policies of the two Irelands and the enduring impact of the diaspora on Ireland-US relations. Offering a rigorous and engaging analysis, this book demonstrates how the entrepreneurial networks of the Irish diaspora have been instrumental in shaping modern Ireland. It is essential reading for scholars in economic and business history, Irish history, and diaspora studies.&nbsp;&nbsp;Anne Groutel
 is a Full Professor of English-Speaking World Studies at the University of Rouen, France. She was previously a Senior Lecturer at the Panthéon-Sorbonne University. Her research expertise covers the economic history of both Irelands since partition; strategies of the Irish state regarding economic development; political and economic relations between the two Irelands; the influence of the United States and the Irish-American diaspora on the Irish economy; and Ireland’s economic diplomacy and soft power strategies. She is the author of 
 La coopération économique entre les deux Irlandes
 (PUC, 2003) and co-editor of 
 Revisiting the UK and Ireland’s Transatlantic Economic Relationship with the United States in the 21st Century: Beyond Sentimental Rhetoric
 (Palgrave, 2017). She has also co-edited 
 Ireland and Soft Power: Roots, Reach, Realities
 , to be published in 2026 by Manchester University Press.

The Politics and Economics of a Self-Serving Attachment

The Two Irelands and the Diaspora

The Hypergrowth Formula that Transformed Tesla, Lululemon, General Motors and SpaceX

The Algorithm

Before You Become a Founder

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