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Nash R: AI¿Powered Go¿To¿Market

AI¿Powered Go¿To¿Market

The Definitive Playbook for Revenue Leaders, Sales Teams, and High¿Growth Organisations

Understand and learn to respond to the global and local crises shaping the tourism industry. Crisis Management in Tourism by Kyriaki Glyptou is a comprehensive textbook designed for upper-level undergraduate and postgraduate students studying tourism, hospitality and event management. Aligned with modules on crisis management and sustainable tourism, it provides a structured framework for understanding how crises impact destinations, organizations and various stakeholders. Taking a multidimensional approach, this textbook explores why traditional crisis management models often fail in high-stakes tourism contexts. This textbook: -Examines nine interconnected dimensions in managing a crisis response: the legal, operational, financial, communication, strategic, reputational, political, ethical and human factors -Explores the contemporary challenges reshaping the industry, including climate change, geopolitical instability and community resistance to tourism -Includes real-world examples from VisitBritain, the Greek National Tourism Organization, TUI and Jet2, alongside crisis events such as the 2019 Australia wildfires &gt;This textbook equips students with the knowledge and practical skills needed to navigate crises, make decisions in dynamic, uncertain environments and build resilience in a rapidly changing global tourism industry.

Principles and Practices for Strategic and Resilient Planning

Crisis Management in Tourism

INSIGHTS ON FORESIGHT

Healthcare strategy tends to be a "black box" affair, shrouded in mystery by consulting firms or in foggy recollection from a long-ago college text. Dawn Carter believes it doesn't have to be that way. Based on more than 30 years' experience as a healthcare strategist, she has written a straightforward, consistently practical handbook for practitioners of every kind: seasoned executives, emerging leaders, board members, and students alike.That book is Strategic Planning for Healthcare: How to Implement a LIVING Strategy. Rather than abstract theory or academic jargon, it is a step-by-step guide for anyone who wants to understand how a winning strategy evolves and how it creates positive change. Filled with anecdotes from real-world engagements, the book also introduces Great Health System, a hypothetical organization whose strategy takes shape across every chapter, tying the entire process together.The LIVING framework - built around six essential elements of strategy formation and execution - gives practitioners at every level a shared language and a clear path forward. At the same time, the book is focused on why-to as much as how-to. Carter's conviction is that strategy isn't a chore or a compliance exercise. Done right, it is the beating heart that keeps healthcare organizations moving forward in an increasingly difficult environment.With fresh analogies in every chapter drawn from art, history, engineering, and beyond, LIVING Strategy makes the unfamiliar immediately recognizable and keeps the pages turning.For readers who enjoyed If Disney Ran Your Hospital or Hardwiring Excellence, this is the book on healthcare strategy that you've been waiting for.

How to Implement a LIVING Strategy

Strategic Planning for Healthcare

You can't separate marketing, product, and AI anymore-The Algorithmic Shopper will help you win the next era. Marketing has always relied on human psychology-now that trillion-dollar ecosystem is becoming obsolete. For over a century, companies have tirelessly studied our aspirations and our fears, developing heartfelt brand narratives and sophisticated marketing campaigns that appeal to our emotions. But AI agents-dispassionate digital proxies with perfect memories, programmed to act in their users' best interests-are taking over, creating a fundamental separation between the shopper and the human consumer. A new era, dominated by shoppers without insecurities to cater to, or heartstrings to tug upon, is not just coming; it is already here. The only way to appeal to agentic AI is to be verifiably better-through a superior product, a more transparent supply chain, and cleaner, more accessible data. The pain point we face is profound, but it also presents a remarkable opportunity for a new generation of leaders willing to unlearn the old rules and begin to see the world through the cold, perfectly-rational lens of an AI agent. Author Paul Ferrando Accornero is leading a global conversation at the cutting edge of marketing strategy. In The Algorithmic Shopper, he provides a deeply-researched and accessible playbook for navigating these unprecedented challenges, grounded in real-world examples. This is essential reading for anyone trying to build a business or maintain a brand, from aspiring entrepreneurs, to sales and marketing professionals, to C-suite leaders. Those who grasp our new reality will not merely survive the disruption-they will define the future of commerce.

Rethinking Growth, Strategy, and Brand Power in an AI-First World

The Algorithmic Shopper

Your friendly all-in-one guide to managing projects like a pro Project management has become a core skill across every industry, whether or not you carry a formal PM title. Project Management All-in-One For Dummies, 2nd Edition gives you a single, practical reference covering foundational principles, modern delivery approaches, certification-aligned thinking, and AI-supported workflows. You'll find clear guidance that connects theory to real-world execution, so you can plan, lead, and deliver projects with confidence. Get the hang of scope, scheduling, budgeting, risk, and stakeholder communication. Explore hybrid, agile, and traditional methodologies so you can pick the right approach for any project. Discover how AI tools fit into planning, analysis, documentation, and problem-solving. You'll also find certification-relevant concepts drawn from PMP-aligned material, presented in an accessible way that supports your career growth. Inside this guide: <ul> <li>Learn core project management fundamentals, from defining scope and setting budgets to managing risk across your projects</li> <li>Explore agile, hybrid, and traditional delivery methodologies to find the right fit for your team and goals</li> <li>Discover how AI-powered tools can streamline your planning, tracking, documentation, and everyday project workflows</li> <li>Build stronger leadership and stakeholder management strategies that work in real organizations and real situations</li> <li>Find certification-aligned concepts that prepare you for PMP-level thinking </li> </ul> Whether you're tackling your first project or refreshing skills you've built over years, this Dummies guide covers everything from fundamentals to AI-powered workflows in one place. It's perfect for professionals at any experience level who want practical project management guidance.

Project Management All-in-One For Dummies

Hear What Machines Miss and Earn the Revenue They Can't

Power Listening

How to Survive and Monetize Volatility in the World That Won't Settle Down

The Reinvention Advantage

David vs Goliath

Drive measurable growth, engagement and ROI from your content marketing strategy in an AI-driven landscape. High-Impact Content Marketing shows senior marketing leaders, content strategists and digital teams how to turn content into a scalable revenue engine while navigating budget pressure, AI disruption and rising audience expectations for authenticity. As content marketing reaches a critical inflection point, this second edition provides a clear, strategic framework for delivering impact across channels while maintaining trust and relevance. Written by Purna Virji, a globally recognized marketing leader and Principal Consultant at LinkedIn, this award-winning book combines behavioral science with proven content strategy to help organizations stand out and convert. Drawing on real-world examples from Patagonia, Duolingo and Morning Brew, it demonstrates how leading brands align creativity with commercial outcomes and build sustainable competitive advantage. You'll learn how to: - Build high-impact content strategies aligned to revenue goals - Apply behavioral science to increase engagement and conversion - Measure ROI using attribution and revenue influence frameworks - Integrate AI into content workflows responsibly and effectively &gt;This second edition includes new guidance on AI-augmented workflows, multi-touch attribution models and inclusive prompt engineering to reduce bias and risk. It also highlights how subject matter expertise creates defensible advantage in an era of automation. Future-proof your content marketing approach with a strategic, data-led system designed to deliver measurable business results, strengthen customer relationships and sustain long-term growth. Themes include: content marketing strategy, AI in marketing, customer engagement, marketing ROI, content distribution, behavioral science

Strategies to Make Your Content Intentional, Engaging and Effective

High-Impact Content Marketing

How the rise of AI agents--and other forms of autonomous intelligence--will transform every aspect of how companies create value and compete.Companies have long operated with a basic assumption: intelligence is scarce. Talent is limited, expertise is expensive, and good judgment is hard to scale. But that world is ending.AI agents are bringing a new form of labor into the enterprise--one that can work autonomously, learn continuously, and scale instantly. Their embodied counterparts, from drones to humanoid robots, are doing the same in the physical world. Together, these systems are introducing a new economic reality: cognition is becoming cheap, elastic, and abundant.In Abundant Intelligence, Deloitte's Nitin Mittal and futurist Mike Walsh show what happens when intelligence becomes cheap and widely available. Drawing on inside access to the people leading AI transformations at the world's most powerful companies, they uncover how this shift is challenging every assumption about strategy, productivity, and leadership, and what organizations must do now to stay ahead.As abundance becomes the new normal, the leader's job shifts from collecting intelligence to directing it. Those who learn to harness this expanding workforce of digital labor will unlock new levels of speed, creativity, and advantage. For everyone else, the gap will widen fast.

How Digital Labor Will Rewrite the Rules of Business

Abundant Intelligence

Turn L&amp;D into a strategic skills engine that drives organizational performance, influence and competitive advantage. Strategic L&amp;D by David James is an essential guide for senior L&amp;D professionals who need to close skills gaps, prove business impact and position learning as a mission-critical function. Moving beyond courses, platforms and content, this book shows how L&amp;D leaders can shift from visible activity to measurable performance improvement. It explains how to build strategic influence, align learning with business priorities and demonstrate the value of L&amp;D in revenue, productivity and organizational resilience. You will learn how to: - Build a robust L&amp;D strategy - Close workforce skills gaps at scale - Increase influence with senior stakeholders - Measure learning impact on business performance &gt;With practical advice, real-world examples and a clear L&amp;D maturity model, Strategic L&amp;D gives senior learning leaders the tools to elevate their function, strengthen organizational capability and help the business outperform the competition. Themes include: L&amp;D strategy, skills gaps, learning impact, workforce capability, business performance, strategic influence

Close the Skills Gap and Drive Business Performance

Strategic L&D

AI¿Powered Go¿To¿Market

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