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Paul M. Achleitner

Accelerate Your Experience

Principles for Success in a Fluid World

A BRAND NEW EDITION WITH AN UPDATED FOREWORD THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDE Why do some products capture our attention while others fade into obscurity? What makes us check our phones, open an app, or scroll a feed without even thinking? Is there a repeatable pattern behind how technology hooks us? In Hooked, Nir Eyal reveals the secret psychology behind the world's most engaging products. Introducing the groundbreaking Hook Model - Trigger ? Action ? Variable Reward ? Investment - Eyal uncovers how products from Apple, Twitter, Instagram and Google create lasting user habits and how you can ethically harness these principles to build products people love. Packed with cutting-edge behavioural science, case studies, and practical frameworks, Hooked is both a manual for product designers and a mirror for anyone curious about their own habits. 'Hooked changed my life. It's essential reading for anyone who wants to better understand their actions and habits' Steven Bartlett, Diary of a CEO 'Nir Eyal taught Silicon Valley how to design behaviour - and then reminded us to use that power responsibly; Mark Manson, Solved Podcast 'Our challenges go beyond technology; they stem from the internal discomfort that Nir Eyal's work helps us understand' Ali Abdaal, Deep Dive Podcast 'In Hooked, Nir Eyal shows the fine line between persuasion and coercion - and why ethical design matters more than ever' Jim O'Shaughnessy, Infinite Loops Podcast

How to Build Habit-Forming Products

Hooked

'Fascinating ... Should be required reading everywhere' STEPHEN FRY 'An important book ... Both hopeful and practical' YUVAL NOAH HARARI Trust: like water, like electricity, our society can't function without it. It's a treasure, a living thing that can be cultivated and grown. But it can also wither and die, and it is increasingly under threat. From neighbourhoods to nations, we must get serious about trust and act before this precious resource runs out entirely. When Jimmy Wales founded Wikipedia more than two decades ago, he changed the landscape of knowledge forever - although almost no one realised it at the time. Today, people view Wikipedia 11 billion times every month in the English language alone. But in our 'post-truth' era, where the internet is a sea of disinformation and facts are increasingly malleable, Wales reminds us that it's more important than ever to return to the problem at the heart of it all: that without trust, we have no knowledge. And without knowledge, we can't fight back. Derived from decades of observation, participation and discussion with leaders across the world, these are his clear, actionable rules for building trust in business, leadership and life. The Seven Rules of Trust reveals the fundamental principles that transformed a website which was once regarded as a highly dubious source of information to a universally trusted source for facts. This book will help you become a trust-maker. To build deeper connections with others so you can be a better neighbour, a more understanding friend, even someone who can turn back the tide and inspire others to follow you. If you want to strengthen your relationships or simply bring more happiness and fulfilment into your life, then this is where to start. *** 'Where trust has been lost, Jimmy Wales offers routes to its rediscovery' ALASTAIR CAMPBELL 'Thank you to Jimmy Wales for founding Wikipedia and now, for the first time, telling us how he did it!' SIMON SINEK 'A powerful, essential book that cuts to the heart of how technology can benefit humanity' REID HOFFMAN

Mastering the Art of Connection and Influence

The Seven Rules

“Professor Bobbi Thomason offers us a manifesto to agency—and teaches us what it means to have it, lose it, and reclaim it. Blending science and storytelling, her writing is as brilliant as it is vulnerable.”—Dolly Chugh, professor, New York University Stern School of Business, author of The Person You Mean to Be and A More Just Future Combining raw memoir and rigorous research, this thoughtful and eye-opening work offers a transformative roadmap to reclaim your agency by coloring outside the lines of what society expects. We make many vows in our lifetimes, some big, some small. Some vows are brief and time bound. Others are intended to last a lifetime. Fulfilling those vows is deeply complicated for women. We are often navigating environments that weren't built for us, where a sudden life shock—or just the exhausting weight of small, daily demands—may sideline our goals. After years of studying how can-do women advance in a world that isn't set up for their success, Dr. Bobbi Thomason found herself navigating a difficult divorce and custody battle—and living the very challenges to women's agency that she had been researching. Bobbi knew she needed more than outdated popular advice to make it through, so she returned to the science and reconsidered how to apply it in her own life. In Vows to Ourselves, she chronicles her journey as she examines how women’s power is taken from them by never-ending obligations to others. And yet, while looking out for other people might be part of the problem; it is also part of the solution. Thomason frames agency not as an isolated achievement, but as a shared practice, detailing how women act with and for their village. Grounded in data and her own raw story, this book offers a credible, compassionate blueprint, encouraging women to let go of life's default settings and build a life centered on their own most precious priorities that honors their complicated and multi-faceted selves. Vows to Ourselves will make every woman feel seen and supported. It will invite you to experiment, to put yourself first, and to sculpt the life and career you deserve. Vows to Ourselves offers women:Answers To Why Agency Is So Hard: Dr. Thomason offers a compelling, evidence-based exploration of why even the most ambitious, and high-achieving women find their autonomy hijacked—and the science of how women break free from being stuck. A Story that Resonates: Through raw, vulnerable storytelling that brings the research to life, Dr. Bobbi Thomason shares her own wake-up call, reminding you that it’s never too late to reclaim your life. Overdue Validation: If you feel overwhelmed, stuck, or stretched too thin, this book meets you with compassion—reminding you that you are not failing. Real Tools For Real Life: Discover practical, research-backed ways to set boundaries, rediscover your desires, and build a life where your ambitions and relationships can thrive together. A Powerful Invitation To Put Yourself First: Learn how honoring your own needs doesn’t just transform your life—it creates a ripple effect of strength, joy, and possibility for everyone around you.

How Women Reclaim Agency and Why It Matters for All of Us

Vows to Ourselves

11 Cheatcodes to Unlock the Life You Want

What’s Stopping You?

Humanity's most spectacular era yet is increasingly within reach.So why are we doing everything we can to hold it back?The bestselling author of The Rational Optimist delivers a daring vision of the future - one that is potentially dazzling, but only if we stop sleepwalking into self-inflicted decline.We're on the brink of a truly spectacular explosion of productivity and prosperity, argues Matt Ridley, thanks to a combination of artificial intelligence, material science and genomic knowledge that is unprecedented in its scope and implications. With characteristic wit and ferocity, he confronts the irrational pessimism that dominates public discourse and examines the bureaucratic bloat, regulatory overreach, ideological superstition and crony capitalism that stand in the way.Optimistic in conclusion but unsparing in its analysis, The Flourishing is a rousing call to achieve and innovate by refusing to settle for a merely adequate future when a magnificent one is within reach.

The Rational Pessimist

A guide to communicating professionally and authentically in today's workplace. Whether you are a leader, manager, or ambitious young professional, this book provides strategies you can use to communicate effectively and professionally without losing your own voice, command a room without dominating it, and inspire action without forcing it. Drawing on the author's experience teaching Business Communication courses and working for both international organizations and startups, you'll be equipped with proven techniques you can apply right away. Grounded in real-world examples, including how to write a persuasive email, how to navigate a difficult conversation with a colleague, how to craft an engaging virtual presentation, and how to effectively use AI as a support tool, Buxton covers all you need to know about written, spoken, and digital forms of communication.

Speaking and Writing with Professional Impact

Magnetic Communication

The New Rules of Wealth, Work and Power

All Swans Are Black

Fördervereine und Freundeskreise fungieren als Bindeglied zwischen Geldgebern und unterfinanzierten Institutionen wie Bibliotheken und Museen, Theatern und Orchestern, Schulen und Hochschulen. Sie sind ein tragendes Element der heutigen Zivilgesellschaft. Allein zur Kulturförderung gibt es in Deutschland über 20.000 solcher gemeinnützigen Einrichtungen. Ihnen allen ist eines gemein: Sie werden vom freiwilligen bürgerschaftlichen Engagement ihrer Mitglieder getragen, die häufig viel Zeit und Geld einbringen. In Zeiten der demografischen Überalterung der Gesellschaft ist eine stabile Mitgliederzahl zugleich die wichtigste Grundlage und auch Herausforderung für die Zukunft einer jeden solchen Einrichtung. Im Mittelpunkt der Arbeit aller Fördervereine und Freundeskreise stehen als zentrale Elemente die Mitgliederwerbung und -bindung, das Fundraising und Einwerben von Finanzierungs- und Fördermöglichkeiten sowie der Aufbau und die Pflege eines tragfähigen Netzwerks.
 Dieses kompakte Werk bietet eine praxisorientierte Einführung in das Thema für Verantwortliche in Freundeskreisen und Fördervereinen.
 Die Autor*innenProf. Dr. Matthias Johannes Bauer,
 Professor für Kommunikationsmanagement an der IST-Hochschule für Management in Düsseldorf, ist volontierter Journalist, Germanist und Wirtschaftswissenschaftler mit langjähriger beruflicher und ehrenamtlicher Erfahrung im Marketing öffentlicher und gemeinnütziger Einrichtungen.
 Laura Jäger&nbsp;
 studierte Kommunikationsmanagement im Master an der IST-Hochschule für Management in Düsseldorf. In ihrer Masterarbeit setzte sie sich mit musealen Freundeskreisen und Fördervereinen auseinander. Derzeit arbeitet sie im Zeppelin Museum in Friedrichshafen und engagiert sich als Schriftführerin im Vorstand des dortigen Freundeskreises.
 &nbsp;

Mitgliederwerbung, Fundraising, Netzwerk- und Lobbyarbeit

Management und Marketing für Fördervereine und Freundeskreise

We vow for richer for poorer. We sacrifice for our children, we give back to our parents. Because in true love and family matters, money's irrelevant and it would be terrible to suggest otherwise. Right?

The Modern Money Questions That Could Save Your Relationships

Yours or Mine?

Act on 8 percent understanding and build unstoppable momentum from scratch In Unready: The Suprising Advantage of Acting Before You Feel Ready, Soulaima Gourani, a serial tech entrepreneur, Fortune 500 advisor, World Economic Forum Young Global Leader, and venture partner in the space and defense industry, shares the unconventional operating principle behind her rise from seventh-grade dropout to Silicon Valley founder who raised millions in VC funding and won Best AI Product of 2024. Drawing on her own journey and six years of her weekly podcast interviews with global leaders, entrepreneurs, investors, and changemakers, Gourani introduces the 8% Rule: if you understand eight percent of a situation, that is enough to act. Rather than waiting for perfect information, she demonstrates how action creates momentum and how courage outperforms credentials. The book provides a framework for operating boldly when you feel underqualified, underfunded, or underestimated by those around you. Readers will also discover: <ul> <li>How to convert incomplete knowledge into decisive action using the 8% Rule as your operating framework</li> <li>Strategies for building momentum and winning against the odds when resources and credentials are limited</li> <li>Real-world lessons from Gourani's journey raising millions in VC funding and building an award-winning AI company</li> <li>Techniques for overcoming the paralysis of waiting for perfect information before committing to bold moves</li> <li>Practical guidance on prioritizing courage over credentials and choosing action over analysis in high-stakes situations</li> </ul> Unready belongs on the shelf of entrepreneurs, founders, aspiring leaders, and anyone who has ever felt underqualified or underestimated. Gourani's hard-won framework turns uncertainty into a launchpad for decisive, momentum-building action that defies conventional expectations.

The Surprising Advantage of Acting Before You Feel Ready

Unready

Written by a successful entrepreneur who has guided hundreds of clients to six- and seven-figure breakthroughs,&nbsp;this book offers&nbsp;a grounded, spiritually aligned path to prosperity—so your&nbsp;income, your values, and your purpose finally&nbsp;match. Heal Your Money Karma is for yogis, seekers, and spiritually curious entrepreneurs who consult their astrological chart, know their dosha, or pull oracle cards for guidance—yet still feel stuck when it comes to money. Vedic astrologer and business coach Paula Crossfield reveals how inherited beliefs, ancestral patterns, and karmic imprints quietly shape your income, your career choices, and your sense of worth.&nbsp; Drawing on Indian philosophy and the psychology of money, Paula shows you how to bring your financial life into alignment with your values—without sacrificing prosperity. Weave ancient remedies like honoring Lakshmi, the Hindu goddess of wealth and prosperity, and work with planetary influences, with concrete tools like budgeting, tracking, and mindset work.&nbsp; You’ll learn how to:&nbsp; <ul><li>Spot the karmic patterns and ancestral stories that keep repeating in your finances&nbsp;</li></ul><ul><li>Use simple Vedic remedies (mantra, puja, charity, and timing) to shift stuck money karma&nbsp; </li><li>Work consciously with planetary influences on wealth and opportunity&nbsp;&nbsp; </li><li>Clarify your soul-level desires so you stop undercharging, overgiving, or playing small&nbsp; </li><li>Build practical systems—budgets, tracking, and structures—that feel supportive&nbsp; </li><li>Rewrite limiting money beliefs so your income reflects your gifts, not your fears&nbsp; </li></ul> Get ready to transform your relationship with money into one that is clear, empowered, and spiritually grounded—so your prosperity finally reflects the truth of who you are.​

Making Peace with Money and Honoring Your Soul's Purpose

Heal Your Money Karma

Das Steuerrecht kennt eine Fülle von Fragen, die im Rahmen der Besteuerung der Einkünfte aus Kapitalvermögen und aus Spekulationsgeschäften beachtet werden müssen. Ziel dieses Buches ist es, die komplexe Thematik zum leichteren Verständnis und zur besseren Übersicht aufzuarbeiten. Systematisch werden die theoretischen Rechtsgrundlagen aufgezeigt und die gemäß höchstrichterlichen Entscheidungen sowie Verwaltungsanweisungen steuerlich zu beachtenden Probleme dargestellt. Dadurch wird die Möglichkeit eröffnet, ähnliche Fälle unter Anwendung des Rechts und der tragenden Gedanken der Rechtsprechung alleinverantwortlich zu lösen. Die gilt insbesondere hinsichtlich der sogenannten Finanzinnovationen, die in immer neuen Variationen auf den Markt drängen und steuerrechtlich beurteilt werden müssen.
 
 Für die 3. Auflage wurde das Buch vollständig überarbeitet, ergänzt und auf den aktuellen Rechtsstand gebracht. In einem neuen Kapitel wird ausführlich das Einführungsgesetz von elektronischen Wertpapieren dargelegt.
 Der Inhalt 
 Einführung&nbsp;∙&nbsp;Allgemeine Regelungen des Einkommensteuerrechts&nbsp;∙&nbsp;Geldentwertung und Nominalwertprinzip&nbsp;∙&nbsp;Zufluss von Einnahmen&nbsp;∙&nbsp;Einnahmearten des § 20 EStG&nbsp;∙&nbsp;Besondere Entgelte und Vorteile sowie die Veräußerungstatbestände im Sinne des §20 Abs. 2 EStG&nbsp;∙&nbsp;Spekulationsgeschäfte&nbsp;∙&nbsp;Werbungskosten&nbsp;∙&nbsp;Steuerabzug vom Kapitalertrag&nbsp;∙&nbsp;Besonderheiten bei beschränkter Steuerpflicht
 Der Autor Ulrich Stache
 , Diplom-Finanzwirt, war Regierungsdirektor im Hessischen Ministerium der Finanzen. Er&nbsp;ist insbesondere Autor und Mitherausgeber namhafter Kommentare und diverser Fachbücher.

Rechtsgrundlagen und Besteuerung

Kapitaleinkünfte und Spekulationsgeschäfte

Accelerate Your Experience

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