Thèmes principaux
Publications
Services
Auteurs
Éditions
Shop
A Story is a Deal

A Story is a Deal

How to use the science of storytelling to lead, motivate and persuade

Contenu

How to cement brand loyalty, craft irresistible pitches and lead persuasively by harnessing the science of storytelling

Informations bibliographiques

mars 2025, env. 352 Pages, Anglais
978-0-349-43723-1

Mots-clés

Autres titres sur ce thème