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Business and Management (R0)

Carsten A. Lexa

Émilie Nollet

A Start-Up's Definitive Guide to Failure

Learning from the Most Common Mistakes Founders Make

&lt;p&gt;Introduction - Too little attention is paid to start-up failures worldwide.- The entrepreneurial mindset - I am not an entrepreneur.- Commercial and technical knowledge - Knowledge is so yesterday.- The idea - Why it is everything and the business concept is nothing.- The product – When customers (and markets) do not know what is good for them.- Customer needs - If customers don't understand what they need, it's their own fault.- Selling - Nobody needs marketing and sales.- The Team - Don't waste time with interpersonal issues.- Leadership - Finally, let´s live the power.- Investors - Money talks.- Taking care of yourself - Ignore yourself, focus on the business.- The bonus chapter - Socially and environmentally responsible business are overrated.- The end: A few words on a closing note.- Interview with Prof. Dr. Günter Faltin: How to fail as a founder.&lt;/p&gt;


Nachhaltige Nachhaltigkeit als DNA von Unternehmen

Corporate Sustainability Mindset

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

From artificial intelligence (AI) to quantum computing, every new technology is surrounded by 'hype' - but what exactly is hype, and how does it work? This is the first book to take hype seriously, showing how it is made, managed, and mobilised across today's innovation landscapes. Far from being just empty talk, hype has become a structured practice and even a business in its own right. The authors uncover the machinery that drives markets, guides innovation, and shapes whole promissory economies. They also initiate 'Hype Studies' - a new way of understanding how innovation unfolds in the digital age and beyond. After Hype not only establishes hype as a serious object of study but also reveals it to be one of the most powerful yet overlooked forces shaping and influencing our technological future. This title is also available as Open Access on Cambridge Core.

The Business of Taming the Digital Economy

After Hype

This book integrates people management trends, practices, concepts, and principles from an experienced lens, with theoretical and practical aspects of managing the employee experience in the workplace. It brings a fresh perspective of managing employees with relevant case-lets, snippets, exercises, fireside chats with industry experts, and self-assessment tools, all set in varying contexts.This volume is meticulously designed through an input-output approach, addressing the methodological process of managing employee experience. This diverse content reflects the multifaceted challenges encountered in real-world scenarios. Adopting a simple, engaging conversational tone, it makes even the most complex topics accessible to readers, especially those with little to no background in people management. The book acts as a bridge, connecting theoretical knowledge with practical application, thereby equipping future leaders with the necessary skills to excel in the dynamic landscape of employee experience management.This volume would be an indispensable resource for students, researchers, practitioners, and teachers specializing in Employee Engagement, Talent Management, Human Resource Management, Organizational Behaviour, and General Management. Its comprehensive approach not only educates but also prepares readers for real world challenges, making it an essential tool for aspiring business managers and corporate leaders.

The New Normal

Employee Experience Management

Perfect for event organizers, community builders, hosts - and anyone interested in creating meaningful, human-led events and gatherings. "Magical" is the word most used to describe the Do Lectures. It's where world-class speakers share their story in a former cowshed. Where attendees dine amongst raised beds. And where secret gin bars and hot tubs wait to be discovered... In Do Curate, Clare Hieatt shares insight and learnings from over a decade hosting this iconic event. From curating the speaker lineup to selecting the most fragrant woods to burn, she knows that every detail counts. Now, she will help you to elevate your own events and gathering. Discover: <ul><li>The secret to good curation, from arrival to departure</li><li>Ways to create a more sensory experience</li><li>Why authenticity and human connection are key</li><li>How small events build community</li></ul>Whether corporate conferences or dinner parties, successful hosting is about making people feel at home and creating the conditions for magic to happen: new ideas, experiences and connections. And it's all in the curation.

How to create a small magical event

Do Curate

Despite the growing population and significant natural resources of Sub-Saharan Africa (SSA), economies in that region currently represent only 2% of global GDP. Finished goods are imported to Africa from the US, Europe, China and Japan, while commodities remain the primary export. Addressing this balance must be the primary focus of initiatives to foster economic growth and development across the region in the coming years. However, there is currently a lack of intellectual discourse that incorporates diverse firm-level and institutional-level theories, as well as the stakeholder perspective, to explain the transformation of Sub-Saharan Africa into a production economy. This two-volume edited work brings together scholars of business in Africa and economic transformation to discuss topics including the knowledge economy, inter-regional relations, supply chains, the informal economy, the service sector and more, creating a broad and probing analysis of Africa’s potential for transformation and strategies to achieve it.This first volume explores a multidisciplinary perspective on the transformation of SSA’s economies to production and export orientation, which entail: facilitating SSA’s economic transformation through regional relations; the role of SSA’s informal sector on regional relations and economic transformation; and the recommendations for economic transforming in SSA. It will be of interest to scholars of business in Africa, international business, developing economies, business strategy and innovation.Ayodotun Stephen Ibidunni
 is a Senior Lecturer at Chrisland University, Nigeria. His research interests are Strategic Management, Operations Management, and Entrepreneurship in developing economies. He has published widely in international journals, including Technological Forecasting and Social Change, the Journal of Technology Transfer, among others. He has received several local and international awards for his scholarship. He is the Chair of the International Centre for Policy Research and Industry Linkages (ICePRIL).
 Evans S. Osabuohien
 is a Professor of Economics at Covenant University, Nigeria, and the Founding Chair of DePECOS Institutions and Development Research Centre (DIaDeRC). He is the author of five books and over 210 articles. He has consulted for many international agencies such as ACBF, AERC, CODESRIA, IFPRI, J-PAL, UNU-WIDER, UNCTAD, among others. He is a member of many Professional Associations. He is a fellow of the Alexander von Humboldt Foundation (since 2012) and the Swedish Institute (since 2009), among many others. He is also a visiting professor at institutions within and outside Africa.

Cross-regional Relations and Supply Chain Capabilities

Economic Transformation in Sub-Saharan Africa, Volume I

The 15th issue of the "Austrian Management Review" brings together academic insights and practical experience against the backdrop of ecological and social transformations, as well as a wide range of challenges such as skills shortages and digital transformation. Key focus areas of this issue include employer branding, the co-evolution of humans and artificial intelligence, activity-based greenhouse gas management systems, leadership, trust and psychological security and what significance it has in the workplace, and remote work.

Austrian Management Review Volume 15 | 2025

Während wir noch über New Work und Agilität diskutieren, arbeiten moderne Unternehmen längst anders. Flexibler. Kreativer. Erfolgreicher. Die Lösung liegt in einer Arbeitsform aus der Welt der Selbstständigen: Coworking. Was Freelancer und Start-ups zum Erfolg führt, transformiert auch traditionelle Unternehmen – wenn Sie den Mut haben, Ihre Räume zu öffnen. In diesem Fachbuch zeigt Ihnen die Autorin, wie Sie Öffnung und Wandel in der Unternehmenskultur ermöglichen, wie Sie Ihre Räume so gestalten, dass echte Kollaboration im Team entsteht und wie Sie mit einfachen Mitteln die Innovationskraft Ihres Unternehmens entfesseln. Das Coworking-Prinzip ist bewusste Offenheit, geteiltes Wissen und echte Zusammenarbeit und schafft dadurch eine Arbeitskultur, in der Menschen ihre beste Leistung entfalten können. So entstehen zufriedene, selbstbestimmte Teams, die wieder zu echten Innovationen fähig sind.Der Inhalt<ul><li>Ursprünge, Grundwerte und Social Impact von Coworking</li><li>Die 8 Coworking-Prinzipien</li><li>Coworking für Selbstständige</li><li>Coworking im Unternehmen – Theorie und Praxis</li><li>Coworking im urbanen und globalen Kontext</li><li>Tools, Methoden und Websites im Coworking-Kontext</li></ul>
 Die Autorin
 Helga Schuller 
 ist Change Coach, Innenarchitektin und Gründerin eines Coworking Spaces. Als Expertin für moderne Arbeitsformen berät sie Unternehmen bei der Transformation zu flexiblen, innovativen Arbeitsstrukturen.
 
 &nbsp;

Wie wir eine neue Arbeitskultur, mehr Zusammenarbeit und Innovation erschaffen

Das Coworking-Prinzip

Rigorously revised, with brand new chapters on additional private sources of funding, due diligence, sustainable finance, and deep tech investing, the second edition of this successful textbook provides a cutting-edge, practical, and comprehensive review of the financing of entrepreneurial ventures. From sourcing and obtaining funds, to financial tools for growing and managing the financial challenges and opportunities of the startup, this engaging text will help entrepreneurs, students, and early-stage investors to make sound financial decisions at every stage of a business' life. The text is grounded in sound theoretical foundations with a strong European perspective and reference to the Middle East and Africa. New case studies and success stories, and up-to-date perspectives from experts and the media, provide real-world applications, while a wealth of activities give students abundant opportunities to apply what they have learned. A must-have text for graduate and undergraduate students in entrepreneurship, finance, and management programmes, as well as aspiring entrepreneurs and early-stage investors in any field.

The Art and Science of Growing Ventures

Entrepreneurial Finance

Essentials

Die hohe Veränderungsgeschwindigkeit bei den Rahmenbedingungen von Organisationen stellt Führungskräfte ständig vor neue Herausforderungen. Gut gemachte Planspiele in der Aus- und Fortbildung von angehenden Führungskräften erlauben es diesen, die vielschichtige und mit systemischen Unwägbarkeiten angereicherte Führungsarbeit spielerisch kennenzulernen und Sicherheit für die Führungspraxis zu gewinnen. Insofern können Planspiele dazu dienen, dass sich der Führungsnachwuchs nicht ins kalte Wasser geworfen fühlt, wenn er in die Führungspraxis wechselt.
Dieses Buch gibt einen kompakten Einstieg in die Planspielmethode und zeigt, wie sie dazu beiträgt, Führungskräfte nachhaltig und praxisorientiert auf ihre Führungsrolle vorzubereiten. Es ist für Personalentwickler und Geschäftsführer, aber auch Studierende der Wirtschaftswissenschaften, der Wirtschaftspsychologie, Erwachsenenpädagogik und Personalpsychologie geeignet.

Grundlagen – Konzepte – praktische Umsetzung

Das Planspiel als nachhaltige Methode in der Führungsausbildung

How the Apple Store changed shopping forever - one customer at a time.In The Apple Store: A Retail Story, visionary retailer Ron Johnson reveals the untold story of how he and Steve Jobs created the Apple store. From the first store's opening to a global empire of over 500 locations, Johnson shares a behind-the-scenes look at iconic moments, including the opening of their first UK store on Regent Street and the restoration of the ancient Covent Garden store.Part business memoir, part insider account, the book uncovers Johnson's philosophy - 'Good Things Happen When People Come to the Store,' 'You Can't Automate Service' - and offers timeless lessons on leadership, innovation and customer experience. Filled with personal stories, hard-won wisdom and reflections on working with Steve Jobs, this is an inspiring read offering insights that readers can apply in their own work and lives.Co-written with Zander Nethercutt, this is the definitive account of how Apple's 'houses of worship' became a retail phenomenon that forever changed how we shop.

A Retail Story

Shop Different

The first of its kind, this book shows that enterprises owned and managed by their own staff as cooperatives, estimated to be over 300,000 in the world and to employ over 15 million people, can be economically sustainable in the long term and substantially contribute to community development.Comprising 26 case studies, the book showcases how by providing membership and control to worker-member-owners and promoting community empowerment, worker-owned cooperatives have built sustainable businesses and fostered democratic decision-making across various sectors and geographies. The analysis emphasises the importance of education and training, capital accumulation facilitated by supportive regulatory frameworks and inter-cooperative systems (networks, agencies, federations, and peer groups), and the role of worker cooperativism in promoting equality, community development, and environmental sustainability. Worker and social cooperatives are well-positioned to address global challenges by promoting sustainable development, equality, and community-centric solutions. Worker cooperativism has shown a strong capacity to innovate socially, but also technologically, including over the past few years, while providing high levels of employment security and welfare.The book is of great use to practitioners within the cooperative movement, in particular the worker-members of worker and social cooperatives themselves, as well as developers of such cooperatives within the cooperative movement, but also among development NGOs and social movements.

Worker-owned Cooperatives Across the World

Cooperativism at Work

A Start-Up's Definitive Guide to Failure

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