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: Schweizerische Zivilprozessordnung (Art. 1–352 ZPO sowie Art. 400–408 ZPO)</div>

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This PDF does not fully comply with PDF/UA standards, but does feature limited screen reader support, bookmarks for easy navigation and searchable, selectable text. Users of assistive technologies may

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Business Guides on the Go

Carsten A. Lexa

Émilie Nollet

A Start-Up's Definitive Guide to Failure

Learning from the Most Common Mistakes Founders Make

&lt;p&gt;Introduction - Too little attention is paid to start-up failures worldwide.- The entrepreneurial mindset - I am not an entrepreneur.- Commercial and technical knowledge - Knowledge is so yesterday.- The idea - Why it is everything and the business concept is nothing.- The product – When customers (and markets) do not know what is good for them.- Customer needs - If customers don't understand what they need, it's their own fault.- Selling - Nobody needs marketing and sales.- The Team - Don't waste time with interpersonal issues.- Leadership - Finally, let´s live the power.- Investors - Money talks.- Taking care of yourself - Ignore yourself, focus on the business.- The bonus chapter - Socially and environmentally responsible business are overrated.- The end: A few words on a closing note.- Interview with Prof. Dr. Günter Faltin: How to fail as a founder.&lt;/p&gt;


Essentials

Die 4 Basis-Emotionen – Angst, Ärger, Trauer und Freude – spielen in der Arbeitswelt eine entscheidende Rolle. Während wir mit unseren Emotionen beschäftigt sind, nehmen wir nicht effektiv am Arbeitsleben teil. Die negativen Emotionen beeinträchtigen die Arbeitsleistung, Zusammenarbeit, mentale oder physische Gesundheit und kosten das Unternehmen Zeit und Geld. 
 
In diesem Buch werden die Basis-Emotionen als zusammenhängendes Warn- und Motivationssystem in einer neuen Matrix dargestellt. Die Kriterien und Unterschiede aller vier Emotionen werden erstmals in ihrer zeitlichen und logischen Reihenfolge in einer einzigen Grafik zusammengefasst.
 
Das Buch richtet sich an Unternehmen und Führungskräfte, die ihre Mitarbeitenden dazu befähigen möchten, die Systematik der Basis-Emotionen zu verstehen und zu nutzen. Wer mit Hilfe der angebotenen Impulse schnell aus einer Emotion aussteigt, nimmt wieder engagiert und konstruktiv am betrieblichen Geschehen teil.

Die 4 Basis-Emotionen – Angst, Ärger, Trauer und Freude – spielen in der Arbeitswelt eine entscheidende Rolle. Während wir mit unseren Emotionen beschäftigt sind, nehmen wir nicht effektiv am Arbeitsleben teil. Die negativen Emotionen beeinträchtigen die Arbeitsleistung, Zusammenarbeit, mentale oder physische Gesundheit und kosten das Unternehmen Zeit und Geld.&nbsp;
 
 &nbsp;
 
 In diesem Buch werden die Basis-Emotionen als zusammenhängendes Warn- und Motivationssystem in einer neuen Matrix dargestellt. Die Kriterien und Unterschiede aller vier Emotionen werden erstmals in ihrer zeitlichen und logischen Reihenfolge in einer einzigen Grafik zusammengefasst.
 
 &nbsp;
 
 Das Buch richtet sich an Unternehmen und Führungskräfte, die ihre Mitarbeitenden dazu befähigen möchten, die Systematik der Basis-Emotionen zu verstehen und zu nutzen. Wer mit Hilfe der angebotenen Impulse schnell aus einer Emotion aussteigt, nimmt wieder engagiert und konstruktiv am betrieblichen Geschehen teil.&nbsp;

Im Arbeitsleben einfach und erfolgreich einsetzen

Die Matrix der 4 Basis-Emotionen

Teil 1 Erfolgsfaktoren bei der Entwicklung von Produkten.- Teil 2 Kundenzentrierung in der Produktentwicklung.- Teil 3 Systeme, Prozesse und Tools für die erfolgreiche Produktentwicklung.- Teil 4 Produktentwicklung 4.0.

Dieses Buch vermittelt die Erfolgsfaktoren der Produktentwicklung aus verschiedenen unternehmensinternen und -externen Perspektiven. Experten zeigen Führungskräften und Praktikern neue Ansätze, Handlungsfelder sowie Konzepte und Erfolgsmethoden für die Umsetzung und für Verbesserungen im eigenen Unternehmen.
 
 Nach einer Einführung über die verschiedenen Erfolgsfaktoren anhand von internen sowie externen Einflüssen und Randbedingungen vermitteln die Experten, wie die Kundenzentrierung und konkrete Prozesse, Tools und Methoden das Gerüst für eine erfolgreiche Entwicklung von Produkten in Unternehmen bilden. Da das Themenfeld Industrie 4.0 auch einen großen Einfluss auf die Forschung und Entwicklung hat, stellen die Autoren aktuelle Trends der Produktentwicklung 4.0 vor.
 
 Anhand von Praxisbeispielen erhalten Führungskräfte und Manager Anregungen für die strategische und operative Zukunftsorientierung in der Produkt- und Geschäftsmodellentwicklung des eigenen Unternehmens.
 
 &nbsp;

Konzepte, Handlungsfelder und Best Practices

Erfolgsfaktoren der Produktentwicklung

Perched in the Storm: Brutal Lessons in Resilience Every Leader Can Learn from Entrepreneurs
By Dr. William T. Lewis
Leadership isn't about avoiding the storm-it's about learning how to stand in it without falling apart.
Perched in the Storm is not your typical leadership book. It's a raw, funny, and brutally honest journey through the thunderclaps of life and business, told by someone who has taken the hits, lost the gigs, pivoted hard, and still managed to stay perched-soaked, but standing.
From getting fired from a dream job to launching a business with little more than a prayer and a stack of rejection letters, Dr. William T. Lewis doesn't just talk about resilience-he lives it. Blending hard-earned leadership lessons, personal face-plant moments, and interviews with resilient entrepreneurs, this book delivers insight with honesty, humility, and just enough humor to keep things human.
Inside, readers will find:First-person stories that don't sugarcoat the storm
Lessons from entrepreneurs who built while everything around them was shaking
A practical Resilient Leader Framework for leading with clarity and purpose
Reflection prompts to help turn adversity into strength


Whether you lead a team, a company, a classroom, a household-or you're simply trying to hold it together-this book is for you.
If you've ever been ghosted by a client, doubted your calling, emptied your bank account on payday, or sat in your car gathering yourself before a Zoom meeting, you're not alone.
You weren't built to outrun the storm.
You were built to lead through it.

Brutal Lessons in Resilience Every Leader Can Learn from Entrepreneurs

Perched in the Storm

Nachhaltige Nachhaltigkeit als DNA von Unternehmen

Corporate Sustainability Mindset

INSTANT NEW YORK TIMES BESTSELLER - A revolutionary playbook for achieving financial freedom, wherever you start from Wealth. Stability. Freedom. Hard work is often not enough to achieve these universal goals. Rashad Bilal and Troy Millings know the systemic barriers that keep those who are hustling from achieving their dreams and it's now their mission to level the playing field. For the first time since having built a multimillion following for their Earn Your Leisure platform, including legendary entrepreneurs from Tyler Perry to Patricia Bright, they reveal their game plan for financial freedom. Laying out financial, investment and entrepreneurial lessons alongside tools for harnessing your ambition, this book breaks down the strategies for creating wealth and building a lasting legacy. From overcoming financial trauma and navigating familial expectations to earning enough to be in control, this is a first-of-its-kind guide to mastering the money game, whether you grew up knowing the rules or not.

Master the Inner Game of Wealth and Claim Your Future

You Deserve To Be Rich: THE NEW YORK TIMES BESTSELLER

Create Wealth Beyond Your Nine-to-Five with Skills You Already Have

Richer on Purpose

Your Individual Empire

Every Sunday night, teachers across America are familiar with a host of feelings that have been coined the "Sunday Scaries." Some are excited by the opportunities of a new week, while others are exhausted by the stress of planning lessons to meet constantly shifting educational mandates and the significant emotional needs of an entire generation of students who faced learning loss during and after COVID. The current political climate means that they also feel targeted and are at risk of being fired or demonized for their actions, simply because of a single out-of-context conversation or a misleading video. Creating Teachpreneurs is one way to transform those Sunday Scaries into Monday possibilities. It's a tactical guide and motivational manifesto designed to help educators leverage their existing skills, such as strategic planning, content design, and resilience, and turn them into a profitable and fulfilling business on their own terms.
 There are other options for learning how to start a business. Unlike other business books filled with jargon and fluff, this book speaks directly to the teacher's experience, providing a clear pathway to entrepreneurship rooted in the skills they already use every day. Through a blend of true-to-life stories and fictional vignettes, readers will learn how to turn their classroom wisdom into business impact, gain legal and financial clarity, and build a scalable venture that reclaims their creativity and passion without burning out.

Creating Teachpreneurs

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

Hard-Earned Lessons from a Heartland Entrepreneur

American Trash

European Marketing Academy Insights

Strategic Transitions in Intelligence, Sustainability, and Inclusion

Human and Smart Marketing

Ethnic and Indigenous Business Studies

This book delves into the dynamic interaction between Indonesia's rich cultural diversity and its growing entrepreneurial landscape. As an emerging country deeply rooted in cultural values, these traditions significantly influence social interactions, including within the entrepreneurial ecosystem. This book offers insights into how traditional values, local wisdom, and community-based networks shape business practices in one of the world's most culturally rich countries and explores how Indonesian businesses, particularly micro, small, and medium enterprises, as well as emerging startups, navigate both local and global markets. It delves into the cultural impact on business, showcasing local innovations with a global perspective. Through case studies, the book highlights the richness and distinctiveness of Indonesian culture in shaping entrepreneurial activities. It also addresses the sustainability of social and cultural enterprises, alongside the challenges and opportunities that arise from embracing cultural diversity in the business landscape. This book is an essential read for people interested in the intersection of culture, business and innovation in Southeast Asia’s largest economy.

Indonesia: Cultures and Enterprise

When your brand is performative, you fracture under pressure. But when your brand is you, you become unshakeable.

In BrandYOU, creative strategist and branding expert Jo Starling shares her raw, riveting journey through betrayal, burnout, and rediscovery -- a journey that led to the development of Atomic-Level Branding (ALB). This is not another how-to book on logos or polished online personas. It's a deeply human guide to uncovering the core frequency you were born with -- and aligning every aspect of your public and private identity with that truth.

From the wreckage of cancel culture to the revelation of unshakeable authenticity, this book offers a radical new model of personal branding for founders, creatives, thought leaders, and anyone exhausted by performance. It's time to stop building brands from the outside in. It's time to tune into the one you already carry -- and amplify it with resonance, courage, and clarity.

This isn't personal branding. It's homecoming.

Human Intelligence In The Age Of A.I

Brand YOU

A Start-Up's Definitive Guide to Failure

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