A Complaint Is a Gift, 3rd Edition

How to Learn from Critical Feedback and Recover Customer Loyalty

The first edition introduced the revolutionary notion that customer complaints are not annoyances to be dodged, denied, or buried, but are instead valuable pieces of feedback. This updated edition explores how this feedback can be used to improve an organization's products and services.

novembre 2022, env. 224 pages, Anglais
Random House N.Y.
978-1-5230-0293-1

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