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Scarlett Z: Female Business Power

Female Business Power

Das Erfolgsgeheimnis deiner Einzigartigkeit

A rollicking, eye-opening history of the Star Wars franchise: an unrivaled force in popular culture that changed the way Hollywood makes movies—and that is now imperiled by many of the industry forces it set in motion From the premiere of the first film in 1977, the Star Wars franchise not only captured the imaginations of billions of people—and&nbsp;billions&nbsp;of dollars of revenue—but also rewrote the rules of the entertainment industry. Game-changing special effects, must-have collectibles, and the richness of George Lucas’s ever-expanding narrative&nbsp;gave rise to a new Hollywood model in which the boundary between screen and life collapsed. Star Wars wasn’t just a movie, after all: it was&nbsp;an alternate universe, a moral code, a way of life. Over the last half-century, Wall Street Journal reporter Erich Schwartzel explains, the Star Wars franchise has relied on an anti-establishment ethos, the savvy of executives, and the devotion of moviegoers to become a new American myth. But since its fateful acquisition by Disney in 2012, Star Wars has become a cautionary tale of Hollywood excess, and its present status as a corporate holding bears little resemblance to its origins. Drawing on scores of insider interviews and surveying fifty years of American culture and commerce, Schwartzel delivers fresh perspective on the Star Wars story, bringing to life the scrappy creative spirit of Lucasfilm’s early days; the box-office frenzy that rang in Hollywood’s blockbuster era and gave rise to a new industry playbook; and the scores of fans whose lives have been shaped by this singular force. A panoramic narrative of dreams, obsession, and power, Rebels and Empires is the untold history of Hollywood’s most storied epic.

A rollicking, eye-opening history of the Star Wars franchise: an unrivaled force in popular culture that changed the way Hollywood makes movies—and that is now imperiled by many of the industry forces it set in motion From the premiere of the first film in 1977, the Star Wars franchise not only captured the imaginations of billions of people—and&nbsp;billions&nbsp;of dollars of revenue—but also rewrote the rules of the entertainment industry. Game-changing special effects, must-have collectibles, and the richness of George Lucas’s ever-expanding narrative&nbsp;gave rise to a new Hollywood model in which the boundary between screen and life collapsed. Star Wars wasn’t just a movie, after all: it was&nbsp;an alternate universe, a moral code, a way of life. Over the last half-century, Wall Street Journal reporter Erich Schwartzel explains, the Star Wars franchise has relied on an anti-establishment ethos, the savvy of executives, and the devotion of moviegoers to become a new American myth. But since its fateful acquisition by Disney in 2012, Star Wars has become a cautionary tale of Hollywood excess, and its present status as a corporate holding bears little resemblance to its origins. Drawing on scores of insider interviews and surveying fifty years of American culture and commerce, Schwartzel delivers fresh perspective on the Star Wars story, bringing to life the scrappy creative spirit of Lucasfilm’s early days; the box-office frenzy that rang in Hollywood’s blockbuster era and gave rise to a new industry playbook; and the scores of fans whose lives have been shaped by this singular force. A panoramic narrative of dreams, obsession, and power, Rebels and Empires is the untold history of Hollywood’s most storied epic.

Star Wars and Fifty Years of Hollywood Mythmaking

Rebels and Empires

Dieses internationale Standardwerk, das erstmals auf Deutsch verfügbar ist, bietet einen umfassenden, praxisnahen und wissenschaftlich fundierten Einstieg in das Dienstleistungsmarketing. Leserinnen und Leser lernen unter anderem die besonderen Merkmale von Dienstleistungen, Service Design und Innovation, die Bedeutung von Dienstleistungen für Branding und Kommunikation, Qualitäts- und Prozessmanagement, aktuelle Trends wie Plattformökonomie, Generative AI und Agentic AI, Service Automation, Physical AI und Service Robots sowie Nachhaltigkeit kennen. Das Buch zeigt, wie moderne Dienstleistungen erfolgreich geplant, kommuniziert und umgesetzt werden können.&nbsp; Anhand vieler Praxisbeispiele aus dem deutschsprachigen Raum - von Mobilitätsanbietern über das Gesundheitswesen bis hin zu Banken, Hochschulen und der Gastronomie - wird veranschaulicht, wie Service Design, Technologie, strategisches Marketing und kundenorientierte Prozesse ineinandergreifen. Zusätzliche Inhalte zu den Praxisbeispielen sind auf Kapitelebene unter Springer Nature Link online verfügbar. Ein unverzichtbares Werk für alle, die Dienstleistungen verstehen, gestalten und erfolgreich vermarkten wollen - fundiert, modern und anwendungsorientiert.Aus dem Inhalt ¿ &nbsp; &nbsp;Einführung in das Service Marketing ¿ &nbsp; &nbsp;Konsumentenverhalten in einem Service Kontext ¿ &nbsp; &nbsp;Positionierung von Services auf Wettbewerbsmärkten ¿ &nbsp; &nbsp;Entwicklung von Serviceprodukten und -marken ¿ &nbsp; &nbsp;Service Distribution über physische und elektronische Kanäle ¿ &nbsp; &nbsp;Festsetzung der Preise und Umsetzung des Revenue Managements ¿ &nbsp; &nbsp;Mitarbeiterführung für den Servicevorteil &nbsp; ¿ &nbsp; &nbsp;Verbesserung der Service Quality und Produktivität &nbsp;

Dieses internationale Standardwerk, das erstmals auf Deutsch verfügbar ist, bietet einen umfassenden, praxisnahen und wissenschaftlich fundierten Einstieg in das Dienstleistungsmarketing. Leserinnen und Leser lernen dabei zentrale Konzepte wie die 7 Ps des Service-Marketings, die Service-Profit-Chain, die vier Verarbeitungskategorien von Services, das Drei-Phasen-Modell des Dienstleistungskonsums sowie die Besonderheiten von Intangibilität, Heterogenität und Inseparabilität kennen. Das Buch zeigt, wie Dienstleistungen entwickelt, kommuniziert und digital transformiert werden – von KI und Robotik bis hin zur Plattformökonomie und Self-Service-Technologien.Anhand vieler realer Praxisbeispiele aus dem deutschsprachigen Raum und der ganzen Welt – von Mobilitätsanbietern über das Gesundheitswesen bis hin zu Banken, Hochschulen und der Gastronomie – wird veranschaulicht, wie Service Design, Technologie, strategisches Marketing und kundenorientierte Prozesse ineinandergreifen.Ein unverzichtbares Werk für alle, die Dienstleistungen verstehen, gestalten und erfolgreich vermarkten wollen – fundiert, modern und anwendungsorientiert.&nbsp;

Menschen – Technologien – Strategien

Services Marketing

In gesättigten und zunehmend kompetitiven Märkten wird Beziehungsführerschaft zum entscheidenden strategischen Erfolgsfaktor. Neben Qualitäts- und Kostenführerschaft rückt damit das Relationship Marketing als systematisches Management von Kundenbeziehungen in den Fokus moderner Unternehmensführung.Dieses Buch vermittelt einen umfassenden Überblick über die Konzeption und Umsetzung des Relationship Marketing. Es entwickelt einen konsistenten Managementansatz, der die Steuerung von Kundenbeziehungen entlang aller relevanten Phasen strukturiert – von der Analyse über die strategische Ausrichtung und operative Umsetzung bis hin zu Implementierung und Kontrolle. Das Werk richtet sich an Studierende sowie Fach- und Führungskräfte, die Kundenbeziehungen strategisch gestalten und langfristig Wettbewerbsvorteile aufbauen wollen.Ausgezeichnet mit dem Georg-Bergler-Preis der GfK und des Fachverlags Handelsblatt.Aus dem Inhalt 
 • &nbsp; &nbsp;
 Grundlagen und Konzepte:
 Konzeptionelle und theoretische Grundlagen für das Relationship Marketing und eine Beziehungsführerschaft für Unternehmen.
 
 • &nbsp; &nbsp;
 Analyse und Strategie: 
 Methoden zur Analyse von Kundenbeziehungen sowie zur Entwicklung wirksamer Akquisitions-, Bindungs- und Rückgewinnungsstrategien.
 
 • &nbsp; &nbsp;
 Operative Umsetzung:
 Zentrale Instrumente zur aktiven Gestaltung von Kundenbeziehungen – von Customer Experience bis Kundenwertmanagement.
 
 • &nbsp; &nbsp;
 Implementierung und Kontrolle: 
 Schaffung von beziehungsorientierten Strukturen, Systemen und Kultur sowie Methoden der Wirkungskontrolle.
 
 • &nbsp; &nbsp;
 Branchen und Perspektiven:
 Spezifische Ausprägungen des Relationship Marketing in verschiedenen Branchen sowie ein Ausblick auf zukünftige Entwicklungen.
 
 Die Autoren
 Professor Dr. Dr. h.c. mult. Manfred Bruhn
 ist Professor der Betriebswirtschaftslehre an der Wirtschaftswissenschaftlichen Fakultät der Universität Basel und Honorarprofessor an der Technischen Universität München.
 Dr. Maxim Saleschus
 ist Postdoktorand und Dozent am Lehrstuhl für Dienstleistungsmanagement am Institut für Marketing &amp; Management der Universität Hohenheim sowie Dozent an der Wirtschaftswissenschaftlichen Fakultät der Universität Basel.

In gesättigten und zunehmend kompetitiven Märkten wird Beziehungsführerschaft zum entscheidenden strategischen Erfolgsfaktor. Neben Qualitäts- und Kostenführerschaft rückt damit das Relationship Marketing als systematisches Management von Kundenbeziehungen in den Fokus moderner Unternehmensführung.
 
 Dieses Buch vermittelt einen umfassenden Überblick über die Konzeption und Umsetzung des Relationship Marketing. Es entwickelt einen konsistenten Managementansatz, der die Steuerung von Kundenbeziehungen entlang aller relevanten Phasen strukturiert – von der Analyse über die strategische Ausrichtung und operative Umsetzung bis hin zu Implementierung und Kontrolle. Das Werk richtet sich an Studierende sowie Fach- und Führungskräfte, die Kundenbeziehungen strategisch gestalten und langfristig Wettbewerbsvorteile aufbauen wollen.
 Ausgezeichnet mit dem Georg-Bergler-Preis der GfK und des Fachverlags Handelsblatt.

Das Management von Kundenbeziehungen

Relationship Marketing

Generative KI verändert die Medienlandschaft mit beispielloser Geschwindigkeit und Reichweite. Dieses Buch untersucht die disruptiven Auswirkungen dieser Technologien auf den Mediensektor. Von der Einführung von Werkzeugen wie ChatGPT bis hin zur Erstellung synthetischer Medien bietet es eine fundierte, wissenschaftliche Analyse darüber, wie generative KI die Erstellung, Verbreitung und Nutzung von Inhalten verändert.
Es vereint eine multidisziplinäre Gruppe von Wissenschaftlerinnen und Wissenschaftlern, die vertiefte Diskussionen über die Herausforderungen und Chancen KI-gestützter Innovationen liefern. Anstatt isolierte Forschungsergebnisse zu präsentieren, zielt dieser Sammelband darauf ab, die verschiedenen Dimensionen der KI-basierten Mediendisruption systematisch zu analysieren und den Leserinnen und Lesern ein umfassendes Verständnis der aktuellen Entwicklungen zu vermitteln.
Dabei werden zentrale Fragen zu den Auswirkungen auf Medienprodukte, Märkte, Fachkräfte und Publikum behandelt und zugleich wichtige Einblicke sowie zukunftsorientierte Perspektiven geboten. Das Buch ist eine unverzichtbare Lektüre für Forschende, Medienpraktikerinnen und -praktiker sowie alle, die sich für die Schnittstelle von Technologie und Medien interessieren.
Indem es die Essenz aktueller technologischer Fortschritte einfängt, eröffnet es zugleich einen visionären Ausblick auf zukünftige Entwicklungen und stattet Wissenschaft und Praxis mit dem nötigen Wissen aus, um den fortlaufenden digitalen Wandel zu gestalten. Durch die Zusammenführung interdisziplinärer Perspektiven versteht sich dieser Band als wegweisender Leitfaden für alle, die sich an der Schnittstelle von Medienwissenschaft, Technologie und digitaler Innovation bewegen, und fördert einen fundierten Dialog über die Gestaltung der sich wandelnden, KI-getriebenen Medienlandschaft.

Innovation, Transformation und Zukunft der Medien im KI- Zeitalter

Handbuch der KI-basierten Mediendisruption

Uncover the psychological shortcuts that shape every decision you make - and learn how to use them in business. Voted #1 in the BBH World Cup of Advertising Books Winner of the Sales and Marketing Category at the Business Book Awards Before you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, behavioural science expert Richard Shotton investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, he draws on evidence from academia, real-life ad campaigns and his own original research. Entertaining and highly accessible, The Choice Factory is made up of 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Shotton interviews some of the smartest and most influential thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. Covering everything from priming to the pratfall effect, charm pricing to the curse of knowledge, with The Choice Factory as your guide it has never been easier to apply the science of behavioural economics to marketing. 'Actionable, memorable and powerful' - Seth Godin, bestselling author of This is Marketing Now part of the Harriman House Essentials Collection, a series showcasing the very best of business and finance books.

Harriman House Essentials

The Choice Factory

What if the key to success in a world of constant change was never really grit, or persistence - but curiosity? The modern era asks us to optimise ourselves into corners and build lives that run predictably while we stall inside. And the very blueprint we've been handed for success - one of relentless specialization - is not only incomplete, but completely counterproductive to a fulfilling life.Fusing groundbreaking research, elite business insights, and thrilling studies of history's greatest polymaths, Harvard educator Dr. T. Alexander Puutio uncovers the simple truth behind resilient, fulfilling lives: they're built in loops, not ladders.From Leonardo da Vinci to Steve Jobs, the people who shape the future don't follow straight lines - they explore widely, quit strategically, and stay flexible enough to keep becoming someone new.In a world that breaks ladders as fast as you can climb them, the code of curiosity offers a powerful model for thriving in uncertainty. Exploiting a loop of exploration, feedback and reinvention, curiosity is a force that supercharges our brain's capacity to learn and innovate. Those who can harness the cycle unlock not just a serious strategic edge, but a better way to cultivate a meaningful life.A joyful book that speaks to the meaning vacuum of modern life, The Curiosity Code upends the traditional pillars of self-development. Instead, it offers a bold, practical blueprint for navigating change, reclaiming agency, and building a life that evolves as fast as the world around you.

The Hidden Advantage of Curiosity in a World of Constant Change

The Curiosity Code

For American workers, the social contract is broken. This book gives a firsthand view of where the breaks occurred, and a prescription for rebuilding it to give workers their due. With AI making the decisions and CEOs and moguls making the money, sometimes it seems that most workers today might as well be drones. If not for a long string of missed opportunities over the last 50 years, it might have been different. In Roads Not Taken, Thomas Kochan reviews the turning points where the social contract fractured and broke, reducing workers’ voices as well as their compensation, benefits, and status. And in the lessons learned from these historical examples, he identifies the foundation for building a new labor relations system that ensures workers will share in the benefits from AI and puts America on course for an innovative and durable social contract at work. As a longtime advisor to government, labor, and management leaders, Kochan offers an eyewitness perspective on the mounting mistakes made in America’s labor relations system beginning, roughly, with Ronald Reagan’s firing of striking air traffic controllers in 1981. His book makes a strong case for new strategies on the part of labor unions and other worker advocacy groups, business, and government—strategies not wedded to the legacy labor law and practice that have failed American workers for so long. Recasting the social contract on this basis, Kochan insists, is key to rebuilding our democracy and its institutions after the damage wrought in recent years.

For American workers, the social contract is broken. This book gives a firsthand view of where the breaks occurred, and a prescription for rebuilding it to give workers their due. With AI making the decisions and CEOs and moguls making the money, sometimes it seems that most workers today might as well be drones. If not for a long string of missed opportunities over the last 50 years, it might have been different. In Roads Not Taken, Thomas Kochan reviews the turning points where the social contract fractured and broke, reducing workers’ voices as well as their compensation, benefits, and status. And in the lessons learned from these historical examples, he identifies the foundation for building a new labor relations system that ensures workers will share in the benefits from AI and puts America on course for an innovative and durable social contract at work. As a longtime advisor to government, labor, and management leaders, Kochan offers an eyewitness perspective on the mounting mistakes made in America’s labor relations system beginning, roughly, with Ronald Reagan’s firing of striking air traffic controllers in 1981. His book makes a strong case for new strategies on the part of labor unions and other worker advocacy groups, business, and government—strategies not wedded to the legacy labor law and practice that have failed American workers for so long. Recasting the social contract on this basis, Kochan insists, is key to rebuilding our democracy and its institutions after the damage wrought in recent years.

Lessons for Building a New Social Contract at Work

Roads Not Taken

A collection of eye-opening natural experiments, showing how economists uncover cause-and-effect relationships and reveal insights about our world. Does having a daughter change how a congressperson votes? How did a nineteenth-century doctor help discover germs? Is it better to go first or second in a penalty shootout? Why don’t diplomats pay their parking tickets? Do leaders really matter? These are all questions economists ask. Some of these questions are serious, others less consequential. But all are interesting—and can be answered by way of the natural experiment. A natural experiment is an event in the real world that neatly divides people into a treatment and control group—and it is one of the greatest tools in the economist’s toolkit. In Daughters, Diplomats, and Death, Patrick Gourley discusses why and how economists have leveraged this powerful method to answer questions that were long thought unanswerable. In the vein of Freakonomics, Nudge, and The Tipping Point, the book takes the reader on a lively and engaging tour of some of the most fascinating natural experiments, explaining how they work, how they help social scientists answer questions, and what conclusions they reached. The experiments illuminate a wide range of timely issues in health, education, reproductive issues, and the environment, lending rich and much-needed nuance to the complex debates that shape today’s headlines.

A collection of eye-opening natural experiments, showing how economists uncover cause-and-effect relationships and reveal insights about our world. Does having a daughter change how a congressperson votes? How did a nineteenth-century doctor help discover germs? Is it better to go first or second in a penalty shootout? Why don’t diplomats pay their parking tickets? Do leaders really matter? These are all questions economists ask. Some of these questions are serious, others less consequential. But all are interesting—and can be answered by way of the natural experiment. A natural experiment is an event in the real world that neatly divides people into a treatment and control group—and it is one of the greatest tools in the economist’s toolkit. In Daughters, Diplomats, and Death, Patrick Gourley discusses why and how economists have leveraged this powerful method to answer questions that were long thought unanswerable. In the vein of Freakonomics, Nudge, and The Tipping Point, the book takes the reader on a lively and engaging tour of some of the most fascinating natural experiments, explaining how they work, how they help social scientists answer questions, and what conclusions they reached. The experiments illuminate a wide range of timely issues in health, education, reproductive issues, and the environment, lending rich and much-needed nuance to the complex debates that shape today’s headlines.

How Economists Use Natural Experiments to Decipher Our World

Daughters, Diplomats, and Death

New York Times bestselling author of Rich Bitch and renowned money expert Nicole Lapin makes investing accessible and fun so women can make bank and become Miss Independent.You've worked hard for your money and now it's time for your money to work for you. You will never earn or budget your way into real wealth. Growing your money significantly doesn't require starting with a lot of money. It requires a little bit of knowledge about taking smart risks and as much time as possible to take advantage of the glorious power of compound interest, which Einstein refers to as the eighth wonder of the world.From automating your savings to easy, no-stress investing strategies, Nicole will teach you how to take your financial knowledge and portfolio to the next level and start you on your journey to your ultimate destination: true financial independence.In Miss Independent, you will learn: <ul><li>The freedom that wealth affords you, whether it's the ability to leave a crappy job or significant other, go on the vacation of your dreams or otherwise live life on your own terms. </li><li>The best method for establishing your "number"--the amount of wealth you want to accumulate before you retire--and getting it.</li><li>The meaning of the most common investing terms, like stocks and bonds, (and some more exotic ones like REITs or cryptocurrency) and how to make them work to your advantage.</li><li>The ins and outs of big financial decisions and concepts, like taking out a mortgage, owning investment properties, and buying life insurance.</li></ul>Miss Independent takes the fear out of money management and investing once and for all. Using her own vulnerable stories and her signature conversational style, let Nicole show you all the different ways and paths that you can take to become financially free at last.

New York Times&nbsp;bestselling author of&nbsp;Rich Bitch&nbsp;and renowned money expert Nicole Lapin makes investing accessible and fun so women can make bank and become&nbsp;Miss Independent.You’ve worked hard for your money and now it’s time for your money to work for&nbsp;you. You will never earn or budget your way into real wealth. Growing your money significantly doesn’t require starting with a lot of money. It requires a little bit of knowledge about taking smart risks and as much time as possible to take advantage of the glorious power of compound interest, which Einstein refers to as the eighth wonder of the world.From automating your savings to easy, no-stress investing strategies, Nicole will teach you how to take your financial knowledge and portfolio to the next level and start you on your journey to your ultimate destination: true financial independence.In&nbsp;Miss Independent, you will learn:<ul><li>The freedom that wealth affords you, whether it’s the ability to leave a crappy job or significant other, go on the vacation of your dreams or otherwise live life on your own terms.&nbsp;</li><li>The best method for establishing your “number”—the amount of wealth you want to accumulate before you retire—and getting it.</li><li>The meaning of the most common investing terms, like stocks and bonds, (and some more exotic ones like REITs or cryptocurrency) and how to make them work to your advantage.</li><li>The ins and outs of big financial decisions and concepts, like taking out a mortgage, owning investment properties, and buying life insurance.</li></ul>Miss Independent&nbsp;takes the fear out of money management and investing once and for all. Using her own vulnerable stories and her signature conversational style, let Nicole show you all the different ways and paths that you can take to become financially free at last.

A Simple 12-Step Plan to Start Investing and Grow Your Own Wealth

Miss Independent

Modern leaders face intense pressure to move fast and look decisive, often resorting to rapid restructuring and sudden pivots to signal strength. But this obsession with speed is a trap. It forces executives to rely on past assumptions rather than actual observation, turning experience into hasty judgment. When you act on incomplete fragments - like anecdotal evidence or surface-level dashboards -&nbsp; you inadvertently trigger a cycle of temporary fixes, organizational fatigue and strategic drift. This concise book introduces a critical discipline for the modern era: pausing to see an organization clearly before attempting to change it. Moving beyond abstract theory, Clarity Before Change provides executives with practical tools-like the "Organization Twin"-to map capabilities without bias and replace organizational blame with productive curiosity. Far from preaching hesitation, this research-backed guide delivers a blueprint for precise, intelligent transformation, showing that the ultimate competitive advantage is strategic composure under complexity.

Why leaders must see clearly before they act

Clarity before Change

Exposes the anatomy of organizational harm and how to save institutions from toxic culture While we often read about corporate scandals, we are left wondering: why do organizations keep causing harm?​​​​​​​ Benjamin van Rooij and Nicholas Lord argue that to truly understand and address the impacts of dysfunctional organizations we must look beyond the senior executives and/or leaders and understand the deeper problems in the organization itself. To do so, Toxic uses dozens of in-depth case studies to connect the dots between various scandals and illustrate the deeper toxic patterns within organizations that lead to them. Each chapter recounts compelling stories of individuals caught within these toxic systems and addresses urgent societal challenges such as environmental degradation, the opioid epidemic, the harms of social media, and police abuse. Stories include: <ul><li>Boeing focusing so much on its day-to-day share price that it lost sight of ensuring the long-term safety of its 737 MAX airplanes.</li><li>Volkswagen experimenting with monkeys locked in cages breathing exhaust fumes in a desperate attempt to deny the harm of its “clean diesel” engines.</li><li>How the Oakland Police Department taught its rookies to engage in racist and abusive policing practices, resisting decades-long attempts to reform the department.</li></ul> Revealing, accessible, and engaging, Toxic, breaks down the core characteristics of toxic organizations and shows readers how to recognize and address toxicity in their everyday lives.

Exposes the anatomy of organizational harm and how to save institutions from toxic cultures While we often read about the scandals organizations cause, we are often left wondering: why do organizations keep causing harm? Benjamin van Rooij and Nicholas Lord argue that to truly understand and address the impacts of dysfunctional workplaces we must understand the economic, social, and governmental contexts. To do so, Toxic uses dozens of in-depth case studies to connect the dots between various scandals and illustrate the deeper toxic patterns within organizations that lead to them. Each chapter recounts compelling stories of individuals caught within these toxic systems and addresses urgent societal challenges such as climate change, structural abuse, and the failures of both private and public institutions. Stories include: <ul><li>The role the US Federal Aviation Authority played in Boeing’s failure to ensure the safety of its 737 MAX airplanes</li><li>Volkswagen executives installing emission cheating software in 11 million vehicles</li><li>How Monsanto suppressed critical scientific evidence of the harmful nature of some of its most important products.</li></ul> Accessible, engaging, and full of insight, Toxic, breaks down the core characteristics of toxic organizations and equips readers with tools to unearth and prevent toxicity.

How Organizations Go Bad

Toxic

Dieses Buch zeigt Marketingverantwortlichen, wie sie sich von der Ausführung einzelner Aufgaben zur Orchestrierung spezialisierter KI-Agenten weiterentwickeln, und welche Prozesse, Tools und Kompetenzen sie dafür benötigen. Agentic Marketing meint ein koordiniertes System von KI-Agenten, das innerhalb menschlich gesetzter Werte und Ziele autonom plant, entscheidet und handelt - und die gesamte Wertschöpfung orchestriert, von Insights bis zum Lernen auf Organisationsebene. Florian Stompe erläutert den Paradigmenwechsel anhand einer herstellerunabhängigen Referenzarchitektur, konkreter Implementierungsstrategien für Multi-Agenten-Workflows und der Integration bestehender MarTech-Systeme. Ein Buch für Entscheider ohne Entwicklungshintergrund, die den Wertbeitrag von KI-Agenten fundiert einschätzen möchten. Mit Fallbeispielen, Checklisten und einem direkt anwendbaren Fahrplan."Florian Stompe legt den Finger auf die entscheidende Leerstelle im heutigen MarTech-Stack: die fehlende, herstellerunabhängige Orchestrierungsschicht. Er denkt die Agentic-Marketing-Debatte konsequent von der Architektur her - klar, fundiert und praxisnah." Dr. Ralf E. Strauß, Managing Partner MarketingTechLabDer Inhalt<ul><li>Der Paradigmenwechsel - Vom Ausführen zum Führen</li><li>Von Chatbots zu Multi-Agenten-Systemen</li><li>Die Zukunft von Marketing-Teams</li><li>Eine Agentic-Marketing-Referenzarchitektur</li><li>Data Layer - Das Gedächtnis des Systems</li><li>Decisioning Layer - Das Gehirn des Systems</li><li>Design &amp; Distribution Layer - Erlebnis und Ausführung</li><li>Orchestrierung, Governance &amp; Measurement</li><li>Multi-Agent-Workflows implementieren</li><li>Tools und Plattformen</li><li>Integration entlang der 4D-Schichten</li><li>Change Management und neue Rollen</li><li>Was schiefgehen kann - Risiken und Vermeidungsstrategien</li><li>Szenarien für 2028</li><li>Dein Fahrplan startet jetzt </li></ul>

Wie Marketingverantwortliche Multi-Agenten-Systeme orchestrieren

Agentic Marketing - KI-Agenten als Team

Female Business Power

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