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Gesamtkatalog

Catalogue complet

Exploring Entrepreneurship combines practical relevance with critical reflection in its broad and varied approach to entrepreneurship.

Blundel Richard: Exploring
Entrepreneurship

Exploring Entrepreneurship

Chapter 1. Introduction Chapter 2. Varieties of Entrepreneurship PART I Entrepreneurship in Practice Chapter 3. Visions: Creating New Ventures Chapter 4. Opportunities: Nurturing Creativity and Innovation Chapter 5. People: Leading Teams and Networks Chapter 6. Markets: Understanding Customers and Competitors Chapter 7. Operations: Implementing Technologies, Processes and Controls Chapter 8. Accounts: Interpreting Financial Performance Chapter 9. Finances: Raising Capital for New Ventures PART II Perspectives on Entrepreneurship Chapter 10. Research Matters: Introduction and Overview Chapter 11. Individual Perspectives: Beyond the 'Heroic' Entrepreneur Chapter 12. Social Perspectives: Understanding People and Places Chapter 13. Economic Perspectives: Influences and Impacts Chapter 14. Historical Perspectives: The 'Long View' Chapter 15. Political Perspectives: From Policy to Practice Chapter 16. Reflections: Entrepreneurial Learning

Understand and learn to respond to the global and local crises shaping the tourism industry. Crisis Management in Tourism by Kyriaki Glyptou is a comprehensive textbook designed for upper-level undergraduate and postgraduate students studying tourism, hospitality and event management. Aligned with modules on crisis management and sustainable tourism, it provides a structured framework for understanding how crises impact destinations, organizations and various stakeholders. Taking a multidimensional approach, this textbook explores why traditional crisis management models often fail in high-stakes tourism contexts. This textbook: -Examines nine interconnected dimensions in managing a crisis response: the legal, operational, financial, communication, strategic, reputational, political, ethical and human factors -Explores the contemporary challenges reshaping the industry, including climate change, geopolitical instability and community resistance to tourism -Includes real-world examples from VisitBritain, the Greek National Tourism Organization, TUI and Jet2, alongside crisis events such as the 2019 Australia wildfires &gt;This textbook equips students with the knowledge and practical skills needed to navigate crises, make decisions in dynamic, uncertain environments and build resilience in a rapidly changing global tourism industry.

Principles and Practices for Strategic and Resilient Planning

Crisis Management in Tourism

Gudang Garam follows the life of Gudang Garam founder Surya Wonowidjoyo's family through his early years, beginning in the early 1920s when his family moved from China Fuzhou to Indonesia, and traces his life from utter poverty as an Indonesian diaspora to founding the cigarette factory in Indonesia in the 1980s. In a parallel story, we follow the life of a young beautiful ballerina- Lelly, who eventually becomes the third wife of Surya in a romantic love story.

Gudang Garam

Passionately Transforming Management

The allure of crime is undeniable. From news headlines to true crime podcasts, crime has a way of entrapping our interest and imagination. An exploration of the lessons that managers can learn from organised crime, Passionately Transforming Management with Crime addresses how criminal enterprises engage with leadership and innovation, and how popular representations of crime affect our perceptions of management and organisation. Alf Rehn's enticing text explores crime from a number of angles - historical, cultural and economic - to better understand the link between business and crime, and the lessons that can be shared. It looks to crime both as a source of inspiration for entrepreneurship and organisation, and as an influence on management through iconographies, legends and storytelling. The book also debunks common misconceptions about the business of crime, and touches on the dangers of romanticising criminal endeavours. Following an examination of criminals in history and fiction, Passionately Transforming Management with Crime progresses to discuss why we are attracted to crime, how crime mirrors legitimate businesses, and what we can learn from the criminal underworld, both real and fictional. Passionately Transforming Management with Crime offers a compelling and novel approach to management that provides valuable insights for practicing managers, professionals, advanced postgraduate students and scholars in Management, Critical Management Studies and Organisation Studies. Witty and engaging, this text is a fascinating read for those interested in discovering the management lessons to be learnt from Jean Genet, Biggie Smalls and Grand Theft Auto.

Passionately Transforming Management with Crime

From Modern Marketer to Executive Leader

Reinventing public health careers through entrepreneurship.Public health has long been associated with government agencies and nonprofit organizations. Yet a growing number of professionals are forging new paths--launching businesses, consulting across sectors, and designing ventures that align market strategy with population health goals. In The Public Health Consultant, Charlotte Hughes Huntley offers a practical and motivating guide for professionals who want to build or expand entrepreneurial careers grounded in public health principles. Drawing on her own experience as an entrepreneur and other examples from the field, Huntley examines how public health training translates into business development, strategic partnerships, marketing, and innovation. The book addresses a shifting landscape in which traditional roles can feel unstable and interdisciplinary collaboration has become essential. As MPH/MBA programs expand and private-sector interest in public health expertise grows, professionals are seeking guidance on how to navigate contracts, pricing, branding, client relationships, and ethical decision-making while maintaining a commitment to equity and evidence-based practice. Huntley outlines concrete steps for clarifying one's vision, identifying opportunities, building sustainable business models, and positioning services in a competitive environment. She also considers the mindset shift required to move from employee to founder, helping readers reframe risk, ownership, and impact. Designed for public health professionals, students in MPH/MBA programs, and practitioners exploring independent or cross-sector work, The Public Health Consultant expands the definition of what a public health career can be--and equips readers to design one on their own terms.

Expertise, Entrepreneurship, Greater Impact

The Public Health Consultant

Discover how to capitalize on what makes your business-and its products-truly valuable to customers In Pay Back: Turning Customer Value into Lasting Revenue, a team of veteran business strategy thought leaders delivers an innovative, pragmatic approach to value that will transform the way you understand competitive advantage and improve your company's financial performance. The authors explain the customer's journey in evaluating what makes a product or service meaningful and unique in the marketplace. They show you how to navigate and translate that evaluation process into sustained revenue. Pay Back offers a step-by-step guide to a continuous process linking product and service investments with realized customer perceptions of value and, ultimately, the firm's financial results. It combines a practical perspective on customer value with a grounded framework you can implement at your own firm. The book offers: <ul> <li>Proven strategies for creating, positioning, and pricing products and services that are meaningful and unique to customers</li> <li>Insightful illustrations of how today's typical interactions between companies and customers unnecessarily waste value, to the detriment of both parties</li> <li>Pricing and monetization techniques that help leaders focus on profitable ways to capture value from different groups of customers </li> </ul> Perfect for company executives who set product and service strategy, Pay Back is also a must-read guide for seasoned business leaders trying to turn around underperforming product lines, as well as MBA students and anyone else with an interest in practical business strategies that deliver results.

Turning Customer Value Into Lasting Revenue

Pay Back

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

The Long Wait for the (Gen)AI Innovation Renaissance in Banking and What it Will Take to Finally Make it Happen

Are We There Yet?

Confident Series

Get across the basics of cybersecurity with this streamlined guide that provides clarity and confidence in a world where cyber security is changing so rapidly.

The Essential Insights and How to Protect from Threats

Confident Cyber Security

IEEE Press Series on Power and Energy Systems

Transform energy infrastructure through innovative strategies for achieving carbon-free systems Deep Decarbonization of Modern Energy Networks for Climate-Energy-Sustainability Nexus offers effective strategies for transitioning energy infrastructure from fossil fuel dependence to sustainable, carbon-free systems. Edited by experts from the University of Tabriz, Aalborg University, and the University of Manchester, this comprehensive resource provides engineers, policymakers, and researchers with practical frameworks for reducing emissions while maintaining robust energy security. Expert contributions explore cutting-edge decarbonization strategies, from advanced energy storage and carbon removal to AI applications and cyber-physical systems. Readers gain valuable insights into net-zero emission technologies, energy security frameworks, and innovative methods for addressing energy poverty. Real-world case studies demonstrate successful climate-energy-sustainability approaches, while policymaking analysis helps overcome implementation barriers and accelerates the transition to clean energy networks. The book also offers: <ul> <li>Comprehensive frameworks integrating climate change mitigation, energy systems planning, and sustainable development goals for modern infrastructure</li> <li>State-of-the-art technologies including renewable energy integration, hybrid storage systems, and carbon capture solutions for grid modernization</li> <li>Artificial intelligence techniques and intelligent cyber-physical systems for optimizing carbon removal and enhancing network efficiency</li> <li>Consideration for ensuring equitable transitions while maintaining reliable, cost-effective multi-energy delivery systems</li> </ul> Ideal for electrical power engineers, mechanical engineers, environmental engineers, policymakers, and energy researchers, this pioneering resource delivers actionable solutions for transforming energy networks. By combining technical depth with practical implementation strategies, it equips professionals with essential knowledge for advancing carbon-free energy infrastructure.

Deep Decarbonization of Modern Energy Networks for Climate-Energy-Sustainability Nexus

Sustainable business is no longer optional--it's the strategy that will determine who leads and who gets left behind.Climate change is not just a future threat--it's a current reality, reshaping markets, supply chains, and entire industries. Rising temperatures, resource scarcity, and mounting waste are driving regulatory pressure, investor scrutiny, and consumer demand for sustainable practices. For business leaders, this isn't just an operational challenge--it's a strategic disruption. Companies that fail to adapt risk being swept aside by forces they can no longer ignore.In The Ultimate Disruption: Rethinking Business in a World Transformed by Climate Change, INSEAD professors Atalay Atasu and Luk Van Wassenhove provide an essential road map for thriving in this new era. Drawing on decades of research and real-world case studies, they show why sustainability must be treated as a core business imperative, not a compliance exercise or marketing slogan. The authors introduce a framework for rethinking strategy, redefining value propositions, and reinventing business models to integrate environmental value alongside customer utility and profit.Through compelling examples--from Polygreen's zero-waste transformation on a Greek island to Schneider Electric's global decarbonization initiatives--the book illustrates how companies are turning environmental constraints into opportunities for innovation and growth. Each chapter tackles critical steps: building the business case for sustainability; revisiting value potential; overcoming operational and scaling challenges; and leveraging partnerships, tech, and new business models to deliver shared value and profitability.Sustainability is no longer a cost--it's a competitive advantage. The Ultimate Disruption equips leaders with the strategies and tools to navigate the climate-driven transformation of business ecosystems and emerge stronger than ever.

Rethinking Business in a World Transformed by Climate Change

The Ultimate Disruption

Exploring Entrepreneurship

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