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Ozsoz E: Executive Fashion

Executive Fashion

CEO Salaries in the US Fashion Industry

Learn how to change company cultures, solve climate concerns and develop long-term sustainability solutions with this essential book outlining insights from innovative leaders and CEOs from different disciplines.

Strategies for Leading a Regenerative Business

The Sustainability Playbook

How to Inform, Involve and Inspire Employees

Successful Change Communication

Why Socially Responsible Investment Doesn't Work and How to Fix It

Profit vs. Progress

The Barriers That Hold Women Back, And How To Break Them

The Gender Bias

Equip yourself with these tried and tested tools and techniques to use at every stage of the coaching process to improve performance.

A Complete Toolkit for Developing and Empowering People

50 Top Tools for Coaching

A Pragmatic Blueprint for Responsible Business

Strategic Sustainability

Build Trust in Digital Innovation

Technology Governance

How to Add Business Value as a People Professional

High-Impact HR

Fundamentals

How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience?

The Fundamentals of Digital Fashion Marketing uses industry examples, including Burberry and creative agency ODD, to demonstrate how creative digital marketing practices can build vibrant, loyal communities. Covering the vital roles of influencers, analytics, pop-up stores and user-generated content, Harris, Edwards and Watt offer a practical guide to building a successful fashion brand online. 

This revised edition includes two new chapters on reaching underserved markets, including people with disabilities and mature consumers, and a guide to legal issues like managing consumer data &amp; privacy. Each chapter also now concludes with a project to help you build an e-commerce website to start experimenting with your own online marketing campaigns.

How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience?

The Fundamentals of Digital Fashion Marketing uses industry examples, including Burberry and creative agency ODD, to demonstrate how creative digital marketing practices can build vibrant, loyal communities. Covering the vital roles of influencers, analytics, pop-up stores and user-generated content, Harris, Edwards and Watt offer a practical guide to building a successful fashion brand online. 

This revised edition includes two new chapters on reaching underserved markets, including people with disabilities and mature consumers, and a guide to legal issues like managing consumer data &amp; privacy. Each chapter also now concludes with a project to help you build an e-commerce website to start experimenting with your own online marketing campaigns.

Executive Fashion

Bibliografische Angaben

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Bibliografische Angaben

Schlagworte

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