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Imad Muratspahic

Etsy Sales Engine

The Handmade Seller's Guide to Etsy Search Ranking, Turning Browsers Into Buyers

Uncover the psychological shortcuts that shape every decision you make - and learn how to use them in business. Voted #1 in the BBH World Cup of Advertising Books Winner of the Sales and Marketing Category at the Business Book Awards Before you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, behavioural science expert Richard Shotton investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, he draws on evidence from academia, real-life ad campaigns and his own original research. Entertaining and highly accessible, The Choice Factory is made up of 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Shotton interviews some of the smartest and most influential thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. Covering everything from priming to the pratfall effect, charm pricing to the curse of knowledge, with The Choice Factory as your guide it has never been easier to apply the science of behavioural economics to marketing. 'Actionable, memorable and powerful' - Seth Godin, bestselling author of This is Marketing Now part of the Harriman House Essentials Collection, a series showcasing the very best of business and finance books.

Harriman House Essentials

The Choice Factory

Serial the podcast meets The Other Black Girl in a haunted house, as young African author disappears after being invited to an exclusive writing residency, and her sister is left only with a true crime podcast to help her uncover the truth about what really happened… Anaya Sebeya is missing. Before her disappearance, Anaya was a brilliant writer: a rising star. Invited to a prestigious writing residency at Günter Huis, an eerie colonial mansion on the slopes of Devil’s Peak, Anaya was supposed to craft the next great African literary masterpiece—and so were four other young, emerging writers, all competing for the grand prize. But Anaya never made it home. When a sensationalized true crime podcast about Anaya emerges, claiming to reveal everything that happened at Günter Huis, her sister Ranewa is both skeptical and furious. But with each surreal episode, Ranewa begins to piece together a truth worse than she ever could have imagined… At Günter Huis, Anaya’s nightmares consume her. Time slips away from her. Günter Huis inflicts distorted visions and terrible supernatural visitations, pushing Anaya to tell a story no one dares. But exorcising the house’s endless cycle of evil requires a sacrifice that neither Anaya nor her fellows are ready to make. In House of Margins, award-winning Motswana author Tlotlo Tsamaase delivers a mesmerizing story of a young generation facing colonialism’s cultural legacy in Africa.

House of Margins

Someone is always trying to influence what you think-and what you do.

Corporations, politicians, advertisers, salespeople, employers, and even the people closest to us use persuasion every day. Sometimes their intentions are honorable. Sometimes they are self-serving. The better you understand how people try to influence your thinking and behavior, the better prepared you are to make your own decisions.
Publicity, Persuasion &amp; Life brings together more than 100 provocative essays drawn from Steven M. Stroum's 50 years of building a business, solving problems, making mistakes, and learning what actually works.

The essays range widely across Publicity &amp; Marketing, Persuasion &amp; Influence, Entrepreneurship &amp; Small Business, Business Strategy, Work &amp; Success, Life Lessons &amp; Personal Growth, and Commentary &amp; Society. Stroum challenges familiar assumptions, explains how publicity and persuasion work in the real world, and shares lessons learned from five decades as an entrepreneur.

This is not a textbook, and it is not a conventional business or self-help book. It is a collection of observations, experiences, arguments, and lessons intended to make readers stop and think.

Read one essay at a time or a dozen at a sitting. Some may confirm what you already believe. Others may challenge you. All were written with the same purpose: to help you recognize persuasion, question assumptions, understand where "news" comes from and how it is created, and make better decisions in business and life.

Marketing strategist and Wall Street Journal best-selling author David Meerman Scott describes Stroum's insights as "practical, honest, and hard-earned."
Publicity, Persuasion &amp; Life is for builders, thinkers, doers-and anyone who believes that experience is valuable only when we learn something from it.

Publicity, Persuasion & Life

What if the life you've been waiting for is the one you're meant to build? Struggling to make ends meet as a young mom, Susan Norman had to choose between groceries and rent. She was that broke. But she refused to stay there.Without waiting for the "perfect time," Susan jumped into network marketing with nothing but determination and a phone call to a mentor. More than three decades later, she's still pouring into other women, helping them grow sustainable businesses while caring for their families. In Women Wired to Win, Susan shares how she went from rock bottom to the top of multiple industries. Some of her strategies include creating valuable content, communicating with confidence, and applying simple automation. Inside, you'll learn: <ul><li>How to build a personal brand that attracts customers instead of repelling them</li><li>The real secret to booking parties and making sales feel natural</li><li>How to recruit and lead a team without being pushy or "salesy"</li><li>Why success is math, not magic</li><li>The difference between trying not to lose and playing to win </li><li>The secrets to understanding and persuading people </li><li>How to turn your God-given gifts into sustainable income</li></ul>Women Wired to WIN is for the woman who knows she was made for more and is no longer willing to play small. Dream. Plan. Do it BIG.

The Direct Sales Playbook for Female Entrepreneurs Who Want to Dream Big, Plan Smart, and Find Freedom in Their Business

Women Wired to Win

Turnarounds und Optimierungen sind anspruchsvolle Projekte. Noch mehr sind sie ein Führungsentscheid! 
Die erfolgreichsten Unternehmerinnen und Unternehmer haben ein 
Erfolgsgeheimnis und einen 7. Sinn: 
Sie arbeiten ständig am Unternehmen.
Sie lassen nie locker.
Sie optimieren permanent.
Und sie starten harte Veränderungen lange bevor sie zwingend er-scheinen.

Ein Praxisleitfaden für Unternehmer und Führungskräfte

Intelligente Turnarounds & Optimierungen

What if sales success isn't learned, but hardwired by your late teens?Built on 45 years of research and over 30 million assessments, SalesDNA reveals the innate talents and work ethic that separate top performers from everyone else. Only 17% of people possess the natural wiring for sustained sales success and no amount of training can create what isn't there. Drawing on decades of insights from competitive sales environments and elite performance across sports and business, this book is your blueprint to SELECT, DEVELOP and RETAIN true revenue generators.SalesDNA is the playbook for sales leaders building high-performing teams where individuals own their results and thrive on accountability. It is also a self-discovery tool for anyone who wants to unlock their full potential or determine if they are among the elite 17%.Revenue generation requires revenue generators. Identifying them is like panning for gold in a pile of rocks, many look promising, few are valuable.This book gives you the tools to stop guessing and start hiring gold.Skills can be taught. SalesDNA is what you're born with.John Marshall, Ph.D., is the founder and CEO of Self Management Group (SMG). He's an organizational psychologist, author, and keynote speaker with over 40 years of experience helping companies and sports teams build high-performance, self-managed cultures.

SalesDNA

Melinda J. Bush's debut book focuses on what women in business had to face in the 70's, 80's and 90's that still holds true for business women in the 21st century.

The author's true stories offer valuable insights with a sense of humor that the reader will enjoy.

AND her key takeaways for each chapter reveal the next steps readers need to incorporate into their own daily lives.

Don't Just Sit There "Sell Something!"

HBR's 10 Must Reads

Put customers at the core of your business.If you read nothing else on marketing, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth.This book will inspire you to: <ul><li>Align your sales and marketing teams for maximum impact</li><li>Measure the real-world value of customer loyalty</li><li>Blend human and machine intelligence to manage your brand</li><li>Reap the benefits of psychological targeting, ethically</li><li>Develop influencer campaigns that generate real returns</li><li>Build a customer strategy around personalization</li></ul>This collection of articles includes "Marketing Myopia," by Theodore Levitt; "Net Promoter 3.0," by Fred Reichheld, Darci Darnell, and Maureen Burns; "Analytics for Marketers," by Fabrizio Fantini and Das Narayandas; "Personalization Done Right," by Mark Abraham and David C. Edelman; "What Psychological Targeting Can Do," by Sandra Matz; "Why CMOs Never Last," by Kimberly A. Whitler and Neil A. Morgan; "Are Your Marketing and Sales Teams on the Same Page?," by Kelsey Raymond; "How AI Can Power Brand Management," by Julian De Freitas and Elie Ofek; "Attract New Customers Without Alienating Your Old Ones," by Ryan Hamilton and Annie Wilson; "Does Influencer Marketing Really Pay Off?," by Fine F. Leung, Jonathan Z. Zhang, Flora F. Gu, Yiwei Li, and Robert W. Palmatier; "The Right Way to Build Your Brand," by Roger L. Martin, Jann Schwarz, and Mimi Turner; "Is Your Marketing Organization Ready for What's Next?," by Omar Rodríguez-Vilá, Sundar Bharadwaj, Neil A. Morgan, and Shubu Mitra.HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.

HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)

Simple, low-risk experiments for long-term profit growth that you can test right now--from Google's former Chief Evangelist, Nicolas Darveau-Garneau.As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad spend) instead of trying to optimize profits, your methodology is unsustainable. In the age of AI, optimizing the wrong key performance indicator can be catastrophic.Whether you work at a Fortune 500 giant, a startup, or a nonprofit, Be a Sequoia, Not a Bonsai gives you a growth playbook that will help you correctly prioritize sustainability over short-term efficiency.With step-by-step guides and hundreds of case studies, Darveau-Garneau will shift how you measure marketing success by teaching you how to: <ul><li>Maximize profitable growth by tracking the right metrics, not vanity metrics.</li><li>Acquire the most valuable customers, not just the most customers.</li><li>Dramatically increase customer lifetime value with practical, scalable strategies.</li><li>Strengthen your brand with modern, profit-driven branding approaches.</li><li>Deliver a customer experience your competitors can't match.</li><li>Build a culture of rapid testing and innovation that keeps you ahead.</li></ul> Nicolas Darveau-Garneau has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed these same seven principles. . .The best part? These breakthroughs don't require acquisitions, billion-dollar tech investments, or years of product development. They're simple, testable, affordable, and scalable. And they're all based on one premise: Corporate sequoias prioritize profitable growth, while bonsai concentrate on efficiency and stay small. ". . .a groundbreaking book. Nicolas Darveau-Garneau has distilled thousands of CEO and CMO meetings into a playbook every ambitious leader needs to read--and, more importantly, put into practice every day." --Jasper Malcolmson, Head of Growth at Gusto and Robinhood

Simple, low-risk experiments for long-term profit growth that you can test right now—from Google's former Chief Evangelist, Nicolas Darveau-Garneau.As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad spend) instead of trying to optimize profits, your methodology is unsustainable. In the age of AI, optimizing the wrong key performance indicator can be catastrophic.Whether you work at a Fortune 500 giant, a startup, or a nonprofit,&nbsp;Be a Sequoia, Not a Bonsai&nbsp;gives you a growth playbook that will help you correctly prioritize sustainability over short-term efficiency.With step-by-step guides and hundreds of case studies, Darveau-Garneau will shift how you measure marketing success by teaching you how to:<ul><li>Maximize profitable growth by tracking the right metrics, not vanity metrics.</li><li>Acquire the most valuable customers, not just the most customers.</li><li>Dramatically increase customer lifetime value with practical, scalable strategies.</li><li>Strengthen your brand with modern, profit-driven branding approaches.</li><li>Deliver a customer experience your competitors can’t match.</li><li>Build a culture of rapid testing and innovation that keeps you ahead.</li></ul>&nbsp;Nicolas Darveau-Garneau has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed these same seven principles. . .The best part? These breakthroughs don't require acquisitions, billion-dollar tech investments, or years of product development.&nbsp;They're simple, testable, affordable, and scalable. And they're all based on one premise: Corporate sequoias prioritize profitable growth, while bonsai concentrate on efficiency and stay small. “. . .a groundbreaking book. Nicolas Darveau-Garneau has distilled thousands of CEO and CMO meetings into a playbook every ambitious leader needs to read—and, more importantly, put into practice every day."&nbsp;—Jasper Malcolmson, Head of Growth at Gusto and Robinhood

The Seven Growth Secrets of the World’s Most Successful Companies

Be a Sequoia, Not a Bonsai

keep it simple

Verkauf

Messe-, Kongress- und Eventmanagement

Edition Wissenschaft & Praxis

Eventdaten verstehen, skalieren, nutzen - ein Playbook

Datengetriebenes Eventmanagement

Focus Beyond the Business Card: A fun, step-by-step guide to growing your pet business through community advocacy & education

Paws, People, and Prosperity

Etsy Sales Engine

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