Entrepreneurial Finance, Crowdfunding, and Language
From Social to Financial Support
Considering language a relevant strategic instrument that entrepreneurs and managers can use to seek external resources, this book investigates and discusses whether and under which conditions language strategies can facilitates entrepreneurs' social support and legitimation as well as access to external resources.
Januar 2025, ca. 116 Seiten, Routledge Studies in Entrepreneurship and Small Business, Englisch
Taylor and Francis
978-1-032-39470-1
Taylor and Francis
978-1-032-39470-1
Considering language a relevant strategic instrument that entrepreneurs and managers can use to seek external resources, this book investigates and discusses whether and under which conditions language strategies can facilitates entrepreneurs' social support and legitimation as well as access to external resources.
Januar 2025, ca. 116 Seiten, Routledge Studies in Entrepreneurship and Small Business, Englisch
Taylor and Francis
978-1-032-39470-1
Taylor and Francis
978-1-032-39470-1
Weitere Titel der Reihe: Routledge Studies in Entrepreneurship and Small Business
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